This is the Disney Princess doll set that includes 11 dolls in total. The set includes the following dolls:
I've been keeping an eye on this set at Walmart after missing the clearance deal at Target. Target clearanced this doll set for $30 from $100 and it was a recent Popular deal at $30. Walmart's price was hanging at $50 and it recently dropped to $19 at most stores. This is B&M only but stock seems low.