I was at my local Sam's store today and saw this new Member's Mark Cooler for $139.98 which looked almost exactly like Yeti Hopper 30. If anyone is looking for a soft cooler this one seemed very good and high quality.
Item #: 956944
-Holds ice for up to 4 days
-RF welded TPU coated rugged exterior, molded base
-YKK Aquaseal® leakproof zipper
-Adjustable removable shoulder strap