Various Retailers have
Nudge: The Final Edition (eBook) for
$1.99.
Thanks to Community Member
phoinix for posting this deal.
Available from:Book Synopsis:- An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
- More than 2 million copies sold
- New York Times bestseller
- Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
- Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the "final edition." It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!
Top Comments
The organ donation scenario you mentioned has crossed my mind, and I don't have a good case against your point there. I have thought about would they be quick to make a decision to end a life based on the donation option, but it's purely skeptical.
In regards to education, another example, and this is personal and may not apply to others - but I'm a huge fan of putting nutrition facts on menu items - and I have used that information countless times when ordering food to make better decisions.
36 Comments
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Auto-enrolling 401k's is a bad idea. Too many busy-body bureaucrats in the world that yearn to get into positions of power, their own earldoms, to cast down edicts and mandates making everyone else's lives miserable or at best mildly more annoying just because you think you know best.
Anyone that's ever lived in a home with open cupboards vs closed cupboard can appreciate the simple methodologies behind this book. I find the high engagement criticisms sufficient evidence of how universal human wiring is.
Auto-enrolling 401k's is a bad idea. Too many busy-body bureaucrats in the world that yearn to get into positions of power, their own earldoms, to cast down edicts and mandates making everyone else's lives miserable or at best mildly more annoying just because you think you know best.
At my last job majority of my coworkers had the high premium insurance plan when I started (when for majority of folks the high deductible was a better option). When asked why they selected the high premium plan, it was obvious: ignorance and herd mentality.
You see same on SD, folks want you to tell them if they should buy or not, without taking into consideration many variables.
Even if the author's intentions are good, this is a form of manipulation aimed at people they don't think are smart enough to make the right decisions for themselves. It IS a slippery slope… because who is to say where the line is? I doubt anyone would be ok with "Let's go ahead and default the ballots to have the boxes ticked for the correct party… the voter can still change if they like." … another extreme example, I know… but it just takes that one person who is willing to go there.
Even if the author's intentions are good, this is a form of manipulation aimed at people they don't think are smart enough to make the right decisions for themselves. It IS a slippery slope… because who is to say where the line is? I doubt anyone would be ok with "Let's go ahead and default the ballots to have the boxes ticked for the correct party… the voter can still change if they like." … another extreme example, I know… but it just takes that one person who is willing to go there.
I truly believe in educating people so that they're capable of making their own decisions, especially when it comes to their body or their money like in the examples you gave from the book.
We could benefit a lot from many who simply doesn't have a preference. After all, with all the education we're provided (and yes, education is nudging as well), many of us still rely on simple heuristics to make decision, and nudging could play a big role here. Nudging is more of a tool (or trick) to accomplish goals for the government, and the book is just discussing how effective it is.
That being said, it takes a lot of trust and good faith to the government to accomplish something good with nudging, and it is definitely not something we have these days.