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Sony Bravia XR X90K 4K HDR Full Array LED Smart TV: 75" $1498, 65" Expired

$998
$1,499.99
+ Free Shipping
+29 Deal Score
42,688 Views
Amazon has 65" Sony Bravia XR65X90K 4K HDR Full Array LED Smart TV for $998. Shipping is free.Thanks to Community Member phoinix for finding this deal.

B&H Photo Video has 65" Sony Bravia XR65X90K 4K HDR Full Array LED Smart TV for $998. Shipping is free.Specs:
  • Resolution: 3840x2160
  • Refresh Rate: 120Hz
  • HDR10, HLG, Dolby Vision
  • Smart Android TV with Chromecast Built-in, Apps and Full Web Browser
  • Ports:
    • 4x HDMI
    • 2x USB
    • 1x Ethernet
    • 1x RF Input
    • 1x Digital Audio Out (Optical)
  • Features for​ PlayStation 5
  • Auto Genre Picture Mode
  • Auto HDR Tone Mapping

Editor's Notes & Price Research

Written by
  • About this deal:
    • The 65" Sony Bravia XR65X90K 4K HDR Full Array LED Smart TV is $501.99 lower (33% savings) than the list price of $1499.99
  • About this store:
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Original Post

Written by
Edited January 13, 2023 at 01:13 AM by
Amazon [amazon.com] has 65" Sony Bravia XR65X90K 4K HDR Full Array LED Smart TV for $998.00. Shipping is free.

TV Only:Price:
$501.99 lower (33% savings) than the list price of $1499.99

Previous Frontpage Deal at $998 with +24 Deal Score and 41 comments.

Customer reviews:
★★★★★ / 415 global ratings

About this Item:
  • HANDPICKED BY AMAZON: They did the research so you don't have to.
  • FULL ARRAY LED CONTRAST – Precisely controlled backlighting delivers deep black, high peak brightness and is further enhanced by XR Contrast Booster 10 for real-life depth and detail.
  • INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
  • PERFECT FOR PLAYSTATION 5 – Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 – Auto HDR Tone Mapping & Auto Genre Picture Switch.
  • FEATURES SPECIFIED IN HDMI 2.1– Get the advantage in high-performance gaming on BRAVIA XR Smart TVs with HDMI 2.1 features such as 4K/120, VRR, and ALLM.
  • WIDE SPECTRUM OF COLORS – Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful, enhanced by XR Triluminos Pro.
  • PREMIUM SMART TV– Google TV with Google Assistant organizes your favorite content all in one place. Stream from Prime Video, Netflix, Disney+, Apple TV, HBO Max, Peacock and many more. Also, stream from your Apple device with AirPlay 2 support.
  • MOVIES INCLUDED WITH BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app, exclusively on select Sony Smart TVs.
  • WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
  • ENHANCED ENTERTAINMENT – Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
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About This Product
    Product Name: Sony 65 Inch 4K Ultra HD TV X90K Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR65X90K- 2022 Model
    Manufacturer: Sony
    Model Number: XR65X90K
    Product SKU: B09R9JMM67
    ASIN: B09R9JMM67
    Brand: Sony
    Item Dimensions LxWxH: 57.25 x 13.13 x 34 Inches
    Item Weight: 52.9 Pounds
    Item model number: XR65X90K
    Manufacturer: Sony
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    I see the same anti comments in all tv post. Everyone's TV is better, TCL is better, Hisense is better, but then you go to those threads and there are people saying they are garbage, breaks after 12 months, motion is horrible. I stop listening to people and websites. I go to the stores and mess around with the settings and decide that way. Also look at people that actually bought the product for their opinion. If you read all the post most people are not happy with anything. Everyone priorities and eyes are different, so not everyone is going to like the same TV.
    ·
    The X95J is on clearance now at this same price, albeit in a limited geographical area. Most would have to get Best Buy or another retailer to price match. YMMV as stock dwindles.

    https://slickdeals.net/f/16376497-greater-atlanta-area-south-florida-sony-65-x95j-smart-tv-2021-xr65x95j-999-77?src=catpagev2

    Side by side reviews of both.

    https://www.rtings.com/tv/tools/c...shold=0.10
    ·

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    Joined Feb 2012
    L1: Learner
    > bubble2 24 Posts
    22 Reputation
    GTHuskerfan
    01-13-2023 at 03:34 AM.
    01-13-2023 at 03:34 AM.
    Looks like the full x90k line is back down to recent good sale prices at Amazon and Best Buy. Also, Costco has them for the same price, but with free extended warranty. Put in an order for an 85", might get a 75" too.

    If taking advantage of 2 additional years warranty (7 total years) through Citi Costco card, must purchase before 1/22.
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    Joined Jul 2022
    L5: Journeyman
    > bubble2 521 Posts
    297 Reputation
    MellowStew6247
    01-13-2023 at 05:14 AM.
    01-13-2023 at 05:14 AM.
    The X95J is on clearance now at this same price, albeit in a limited geographical area. Most would have to get Best Buy or another retailer to price match. YMMV as stock dwindles.

    https://slickdeals.net/f/16376497-greater-atlanta-area-south-florida-sony-65-x95j-smart-tv-2021-xr65x95j-999-77?src=catpagev2

    Side by side reviews of both.

    https://www.rtings.com/tv/tools/c...shold=0.10
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    Joined Aug 2017
    L2: Beginner
    > bubble2 35 Posts
    10 Reputation
    DrJacobie
    01-13-2023 at 12:26 PM.

    Our community has rated this post as helpful. If you agree, why not thank DrJacobie

    01-13-2023 at 12:26 PM.
    Just bought this TV 2 weeks ago, with a few tweaks it's absolutely gorgeous. I don't regret not buying OLED, this is upstairs in a room with 4 windows and a sliding glass door, but the blacks are plenty rich. Thanks for posting this, I was able to get Costco to refund me $200 thanks to the price drop on my 75". If you've got the budget I would highly recommend pairing it with the Vizio Elevate system to give you Dolby Atmos.
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    HIDDENasnigro01-13-2023 at 12:28 PM.
    Joined Jan 2016
    L2: Beginner
    > bubble2 39 Posts
    12 Reputation
    cobalt_mcg
    01-13-2023 at 01:06 PM.
    01-13-2023 at 01:06 PM.
    For those looking for the Costco model, it's under X90CK. Thanks, OP.
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    Joined Jan 2021
    L4: Apprentice
    > bubble2 373 Posts
    46 Reputation
    bweiher
    01-13-2023 at 02:18 PM.
    01-13-2023 at 02:18 PM.
    I have a two year old 65" 900H from Costco I've been very happy with except that it would be great if the viewing angle was better as that would be an improvement in our current living room set-up. RTINGS has these two a little closer than the the X90 and the 900H, so just soliciting others' thoughts.
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    Joined Oct 2020
    L5: Journeyman
    > bubble2 992 Posts
    66 Reputation
    CalmMitten9192
    01-13-2023 at 08:51 PM.
    01-13-2023 at 08:51 PM.
    Quote from bweiher :
    I have a two year old 65" 900H from Costco I've been very happy with except that it would be great if the viewing angle was better as that would be an improvement in our current living room set-up. RTINGS has these two a little closer than the the X90 and the 900H, so just soliciting others' thoughts.
    If you want great viewing angles then get an oled. Don't replace with another LCD. Even a higher end one like the x95k or j with wide angle filter won't make it that much better and it will reduce contrast. Also the 65 LCD screens from Sony aren't as good as the bigger ones. Save for a more considerable upgrade.
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    Joined Jul 2015
    L3: Novice
    > bubble2 179 Posts
    26 Reputation
    Danyole
    01-13-2023 at 09:08 PM.
    01-13-2023 at 09:08 PM.
    Quote from asnigro :
    Is the Google interface still painfully slow on these? I have a model that's about 2 years old.
    I picked one up a month or so before Thanksgiving and I was going to buy a Apple TV to pair with this but its been surprisingly good. Haven't had any delay or issues with any apps so far. It even works pretty well as a Steam Link.
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    Joined Sep 2007
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    > bubble2 53,561 Posts
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    sr71
    01-14-2023 at 12:22 AM.
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    Last edited by actorps1 | Staff January 14, 2023 at 12:34 AM.

    This comment has been rated as unhelpful by Slickdeals users

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    HIDDENviper5198901-14-2023 at 09:44 AM.
    Joined Nov 2004
    True Blue
    > bubble2 618 Posts
    65 Reputation
    Cyanic
    01-14-2023 at 12:15 PM.
    01-14-2023 at 12:15 PM.
    Quote from CalmMitten9192 :
    Even a higher end one like the x95k or j with wide angle filter won't make it that much better and it will reduce contrast.
    I couldn't disagree more. Viewing angle degradation on a VA is easy to see, and the ones with wide angle filters are noticeably better when off center. Most people don't critically look for faults in a TV, so they probably won't even notice. What is not easy to see is the difference between a TV that has 40,000:1 contrast vs one that is 100,000:1. I think for a lot of people it's not going to be important, and you can still see what is going on from wide viewing angles, without the filter.
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    HIDDENzmm6101-14-2023 at 12:29 PM.
    Joined Apr 2014
    L3: Novice
    > bubble2 114 Posts
    18 Reputation
    vivaelrivers
    01-14-2023 at 01:57 PM.
    01-14-2023 at 01:57 PM.
    Quote from asnigro :
    Is the Google interface still painfully slow on these? I have a model that's about 2 years old.

    It's quicker now. Depends on the model tv you get
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