The following description of "how to enter" describes the entry process for each Entry Period. Entries submitted during a given Entry Period are only eligible for that Entry Period and do not count toward subsequent Entry Periods.
Watch for a post on Sponsor's Instagram (@Cheetos) and/or TikTok (@Cheetos) social channels for the one (1) theme assigned to the current Entry Period (the "Theme").
Next, look for and choose a CHEETOS® snack that follows the Theme. For example, if the Theme is "Halloween" you could look for a CHEETOS® snack shaped like a pumpkin, cat, ghost or a witch's broom. There are two (2) ways to look for a CHEETOS® snack:
Purchase any CHEETOS® brand product and look for a CHEETOS® snack, shaped like something that follows the Theme, in the bag.
To participate without making a purchase, go to Cheetos.com/ShapeHunt, download the available "free CHEETOS® snack shapes" file of images, and choose a CHEETOS® snack, shaped like something that follows the Theme, to use in your Entry. Follow the remaining entry requirements to complete the entry process.
Take a photo (or screenshot) or video of the CHEETOS® snack (only) (the photo or screenshot or video may hereinafter be referred to as the "Image").
Images cannot include the participant or any other individual.
Videos cannot include music. No music is allowed in an Entry.
SAVE THE ACTUAL CHEETOS® SNACK APPEARING IN THE IMAGE IF YOU SELECTED A CHEETOS® SNACKVIA THE PURCHASE METHOD OF ENTRY. YOU MAY BE REQUIRED TO SEND IN YOUR CHEETOS® SNACK FOR VERIFICATION IF YOU ARE SELECTED AS A POTENTIAL WINNER.
Decide on a title (the "Title") and write up a description of what your CHEETOS® snack represents and how it relates to the Theme (the "Description"). Altogether, the Image, Title, Description and the hashtags #CheetosShapeHunt #Entry ("Hashtags") shall be referred to as the "Entry".
Title must be in English
Description must be in English and cannot exceed two hundred (200) characters.
Using either your mobile device or a desktop/laptop computer, post your Entry on your personal Instagram page or TikTok channel as further described below (under the "Fair Play Warning" section). Be sure to include all Entry elements described above; do not forget the two (2) hashtags #CheetosShapeHunt #Entry.
Limit one (1) Entry per person per Entry Period. It is not necessary to post your Entry on both Instagram and TikTok.
6.PRIZE DETAILS: Prizes (6 total, 1 per Entry Period): $10,000, awarded in the form of a check, payable to winner. See above regarding the possibility of a prize not being awarded for a given Entry Period. In such case, the prize money will carry forward to a subsequent Entry Period, increasing the prize by an increment of $10,000 per Entry Period.
Winners are solely responsible for any taxes on the prize, and will receive an IRS Form 1099 for the value of the prize. It is solely winner's responsibility to consult with a financial advisor to discuss and consider what, if any, potential impact the acceptance of a prize may have on their year-end taxes.
Total value of all prizes is $60,000. Limit one (1) prize per person/household.
Entry Period Start Date End Date 1 06/06/25 06/11/25
2 06/13/25 06/18/25
3 06/20/25 06/25/25
4 06/27/25 07/02/25
5 07/04/25 07/09/25
6 07/11/25 07/16/25
Community Notes
This collaborative space allows users to contribute additional information, tips, and insights to enhance the original deal post. Feel free to share your knowledge and help fellow shoppers make informed decisions.
The following description of "how to enter" describes the entry process for each Entry Period. Entries submitted during a given Entry Period are only eligible for that Entry Period and do not count toward subsequent Entry Periods.
Watch for a post on Sponsor's Instagram (@Cheetos) and/or TikTok (@Cheetos) social channels for the one (1) theme assigned to the current Entry Period (the "Theme").
Next, look for and choose a CHEETOS® snack that follows the Theme. For example, if the Theme is "Halloween" you could look for a CHEETOS® snack shaped like a pumpkin, cat, ghost or a witch's broom. There are two (2) ways to look for a CHEETOS® snack:
Purchase any CHEETOS® brand product and look for a CHEETOS® snack, shaped like something that follows the Theme, in the bag.
To participate without making a purchase, go to Cheetos.com/ShapeHunt, download the available "free CHEETOS® snack shapes" file of images, and choose a CHEETOS® snack, shaped like something that follows the Theme, to use in your Entry. Follow the remaining entry requirements to complete the entry process.
Take a photo (or screenshot) or video of the CHEETOS® snack (only) (the photo or screenshot or video may hereinafter be referred to as the "Image").
Images cannot include the participant or any other individual.
Videos cannot include music. No music is allowed in an Entry.
SAVE THE ACTUAL CHEETOS® SNACK APPEARING IN THE IMAGE IF YOU SELECTED A CHEETOS® SNACKVIA THE PURCHASE METHOD OF ENTRY. YOU MAY BE REQUIRED TO SEND IN YOUR CHEETOS® SNACK FOR VERIFICATION IF YOU ARE SELECTED AS A POTENTIAL WINNER.
Decide on a title (the "Title") and write up a description of what your CHEETOS® snack represents and how it relates to the Theme (the "Description"). Altogether, the Image, Title, Description and the hashtags #CheetosShapeHunt #Entry ("Hashtags") shall be referred to as the "Entry".
Title must be in English
Description must be in English and cannot exceed two hundred (200) characters.
Using either your mobile device or a desktop/laptop computer, post your Entry on your personal Instagram page or TikTok channel as further described below (under the "Fair Play Warning" section). Be sure to include all Entry elements described above; do not forget the two (2) hashtags #CheetosShapeHunt #Entry.
Limit one (1) Entry per person per Entry Period. It is not necessary to post your Entry on both Instagram and TikTok.
6.PRIZE DETAILS: Prizes (6 total, 1 per Entry Period): $10,000, awarded in the form of a check, payable to winner. See above regarding the possibility of a prize not being awarded for a given Entry Period. In such case, the prize money will carry forward to a subsequent Entry Period, increasing the prize by an increment of $10,000 per Entry Period.
Winners are solely responsible for any taxes on the prize, and will receive an IRS Form 1099 for the value of the prize. It is solely winner's responsibility to consult with a financial advisor to discuss and consider what, if any, potential impact the acceptance of a prize may have on their year-end taxes.
Total value of all prizes is $60,000. Limit one (1) prize per person/household.
Entry Period Start Date End Date 1 06/06/25 06/11/25
2 06/13/25 06/18/25
3 06/20/25 06/25/25
4 06/27/25 07/02/25
5 07/04/25 07/09/25
6 07/11/25 07/16/25
Update: I'm changing the title from (PURCHASE) to (Purchase/Free Entry). I missed this in the rules when I posted it in the early morning: To participate without making a purchase, go to Cheetos.com/ShapeHunt, download the available "free CHEETOS® snack shapes" file of images, and choose a CHEETOS® snack, shaped like something that follows the Theme, to use in your Entry. Follow the remaining entry requirements to complete the entry process.
Thanks bnitwinit.
Remember too there are free image downloads to enter for free. Just a reminder. Had a quick look at them a couple days ago some are round like a sports ball, and I think a couple shaped like a baseball bat(?). I'd have to look again, there are 45 images I think.
Again good luck everyone
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Update: I'm changing the title from (PURCHASE) to (Purchase/Free Entry). I missed this in the rules when I posted it in the early morning: To participate without making a purchase, go to Cheetos.com/ShapeHunt, download the available "free CHEETOS® snack shapes" file of images, and choose a CHEETOS® snack, shaped like something that follows the Theme, to use in your Entry. Follow the remaining entry requirements to complete the entry process.
You have to go to either IG or TikTok find the weekly pic/post theme then those have instructions, use the hashtags(#CheetosShapeHunt and #entry), you post the entry via your account's page. I'm not on TikTok.
IG for example:
Quote
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search your bags for a sporty chip and share your entry with a title & description on Instagram or TikTok with #CheetosShapeHunt and #entry, for the chance to win $10,000. No purch. necessary. US res, incl. DC, 18+ (19+ in AL/NE). Ends 7/17/25. Rules at CheetosShapeHunt.com
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To participate without making a purchase, go to Cheetos.com/ShapeHunt, download the available "free CHEETOS® snack shapes" file of images, and choose a CHEETOS® snack, shaped like something that follows the Theme, to use in your Entry. Follow the remaining entry requirements to complete the entry process.
A baseball bat, a volleyball, a goalpost! Anything that reminds you of your favorite sporting events!
repped
Remember too there are free image downloads to enter for free. Just a reminder. Had a quick look at them a couple days ago some are round like a sports ball, and I think a couple shaped like a baseball bat(?). I'd have to look again, there are 45 images I think.
Again good luck everyone
Sign up for a Slickdeals account to remove this ad.
To participate without making a purchase, go to Cheetos.com/ShapeHunt, download the available "free CHEETOS® snack shapes" file of images, and choose a CHEETOS® snack, shaped like something that follows the Theme, to use in your Entry. Follow the remaining entry requirements to complete the entry process.
IG for example: