I was in the market for a new car and found out through a friend who works for Toyota that they are having an unadvertised promotion were you can buy a Toyota at employee discount rates. The way it works is they notify select customers via mail or phone and give them an eligibility code. They then track eligible customers in a national database that a dealer references to ensure eligibility. I think the offer is only given to existing Toyota owners, but I'm not sure on that.
Toyota Employee Discount = 1.25% over invoice on all models (not sure about Scion).
There is also $500 customer cash back for my region. Some regions are $1000 while others are $0. Check Edmunds.com for details.
Anyway, I've never owned a Toyota before and wasn't contacted to participate, but when has that ever stopped a SDer?

Here's what I did. I simply went to the dealership and test drove the one I was interested in. Afterwards I told the sales rep I liked it, but I wasn't sure if I liked it better than the Honda I drove earlier that day (actually did test drive a Honda). I told him the only thing making me lean towards the Toyota was the unadvertised employee discount rate. He had just found out about that incentive that morning so he didn't know how to respond. 2 minutes later I was talking to the GM who said, "Great, you're our first customer to take advantage of this offer." He asked if I had my "invite code". I told him "no", and that I was contacted on the phone about it (my friend told me about this on the phone

). He said no problem and told the sales rep I should be in the computer. The GM shook my hand and told me to find the car I wanted and they would take care of the rest.
To make a longer story shorter, I picked out the vehicle, then negotiated the value of my trade in. Trade in process was the only haggle part of this deal for me. They offered me a lower trade in value trying to use the Im not making money off this deal excuse. I told him we werent going to have a deal if he didnt meet my asking price. A couple trips back and forth to the GM and they finally agreed. The next day I drove my new car off the lot.
For those of you who have ever shopped around for a Toyota, you know they rarely have offers like this, so this is slick if you want the product and can get it.
BTW, they never did look up in the computer if I was actually eligible.

Like I said YMMV.
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PS. This is not a post about American vs. foreign cars or anything like that so dont start in on the thread crapping if its not based solely on the deal. If you dont like Toyota than this deal isnt for you. You'll have to find your own SD. 
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Anyway, I've never owned a Toyota before and wasn't contacted to participate, but when has that ever stopped a SDer?
To make a longer story shorter, I picked out the vehicle, then negotiated the value of my trade in. Trade in process was the only haggle part of this deal for me. They offered me a lower trade in value trying to use the Im not making money off this deal excuse. I told him we werent going to have a deal if he didnt meet my asking price. A couple trips back and forth to the GM and they finally agreed. The next day I drove my new car off the lot.
For those of you who have ever shopped around for a Toyota, you know they rarely have offers like this, so this is slick if you want the product and can get it.
BTW, they never did look up in the computer if I was actually eligible.
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PS. This is not a post about American vs. foreign cars or anything like that so dont start in on the thread crapping if its not based solely on the deal. If you dont like Toyota than this deal isnt for you. You'll have to find your own SD.
So how much did you pay for your new car? What model and year?
Even funnier is that dealerships didn't have to participate in the program. They had the choice to participate fully or not at all. Based on all the advertising though, it'd be suicide not to.
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Also, to say "they are just moving cars they couldn't sell anyway" isn't exactly correct either. Although overall sales are down for everyone, they and Honda are both holding their own even without offering mega high rebates and 0% APR. The car I bought had 17 miles on it and was only on the lot for 1.5 weeks, so it wasn't exactly just sitting there wasting away.
There is customer incentive there, and the price they offer is even lower than invoice, and you have the option not to choose those extreamly expensive stuff like matt.
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Don't think because you're paying around invoice that you're getting the best deal possible.
I emailed every dealer within a day's driving distance and told them exactly what model, color, features, and terms I wanted and asked them for their best and final price for an immediate sale. They had to have the car in stock (no trading w/ other dealers). I took the best price I got to the local dealer with the best reputation. They beat that price by a small margin.