Target has a deal on iPhone 8's up to $250 (depending on carrier) in a target gift card for either upgrading your current phone or adding a new line. No trade in required.
They also have $300 off new lines or $100 off upgrades on iPhone X, Xs, Xs max, Xr with qualifying trade
https://www.target.com/c/iphone/i...nk=iPhone8
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https://www.target.com/c/iphone/i...nk=iPhone8
Discount is applied via monthly BIC over 24 months.
You are correct the iPhone X, Xr, Xs deal is for a bill credit of $300 or $100 depending on your situation. Sorry I didn't clarify in the original post
Did you try the new link?
https://www.target.com/c/iphone/i...nk=iPhone8