This is $4 every 4 weeks for the first year for an All Access
digital deal that I got when I chatted with the NY Times subscription support department today. After the first year, it's $12 every 4 weeks thereafter.
Compare this to paying $12.50 every 4 weeks for the first year and then $25 a month thereafter when going through the normal channels for the same package as seen here [nytimes.com]
Also worth noting: the less attractive Basic Access package is $7.50 every 4 weeks and it doesn't give access to NYT Cooking and Crosswords and is more expensive than the deal they gave me. See here [nytimes.com]