The only aim in Rust is to survive.
To do this you will need to overcome struggles such as hunger, thirst and cold. Build a fire. Build a shelter. Kill animals for meat. Protect yourself from other players, and kill them for meat. Create alliances with other players and form a town.
Do whatever it takes to survive.
https://store.steampowered.com/app/252490/Rust/
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However the community is either great or god awful depending on which server you join. Low populated servers = more fun PvE'ing and building your base. High pop servers are just a slaughterhouse of players killing players all day. Very difficult to get going. It has the potential to give you over a 100 hours of entertainment if you really get into it and have some friends that play.
Check out Rust on twitch if you want to see what PVPers are doing. I enjoy PVE/raid servers.