Tackle Warehouse's Black Friday deal features 20% off most things on their site, pretty solid deal.
There are also brands they are not allowed to advertise as on sale, but you receive the discount post-purchase. I bought a nice Daiwa reel last night, and while they are listed as excluded, I received the discount in my confirmation email. (To be clear, at checkout the discount was not present, but I received it post checkout without any effort made.)
https://www.tacklewarehouse.com
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