Deal History includes data from multiple reputable stores, such as Best Buy, Target, and Walmart. The lowest price among stores for a given day is selected as the "Sale Price".
Sale Price does not include sale prices at Amazon unless a deal was posted by a community member.
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Yes, it might be lower between Black Friday and Christmas, but if you need or want a 4TB high-performance drive right now it's reasonable.
(for comparison, the low-performance-tier 4TB drives are dropping as low as $160, but this is a huge performance jump above those.)