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After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul (eBook) by Tripp Mickle $1.99
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From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
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| Author | Tripp Mickle |
| Publisher | William Morrow |
| Publication date | May 3, 2022 |
| Print length | 511 pages |
| Great on Kindle | ✅ |
From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
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From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
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https://www.amazon.com/After-Stev...dsrc=sta
- Amazon [amazon.com] (Kindle eBook)
- iBooks [apple.com]
- Barnes & Noble [barnesandnoble.com] (NOOK eBook)
- Google Play Store [google.com]
- Kobo [kobo.com]
| Author | Tripp Mickle |
| Publisher | William Morrow |
| Publication date | May 3, 2022 |
| Print length | 511 pages |
| Great on Kindle | ✅ |
From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
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Hardware is being created at a faster rate than what the softwares can adapt, and we are producing everything faster than our brains can synthesize value for those things (the creative service of utilizing the hardware-software product). I found that the technology of even 20 years ago could have been adequate for our society and the advancement could have been in increments of 10 years so that it gives time to stabilize on ideas and imagination. Could we burn diesel fuel and create all these things as we are doing? Yes, it is in some ways taking us to that area quickly. To what end is unclear or even if its meaningful. But it comes at a cost of a lot of waste and stupefying our creative juices and discouraging people, on a level, to do things that are equally important for society .. the application of said technology.. which is probably underdeveloped or underutilized. What we consider important today is in part a changed perspective, for better or worse, because of the effects of technological advancement. What improvements there are in technology is a regression in our mental and spiritual selves, and that lies the problem. Don't tell me about how big entities lost their soul, as there does not exist a soul as far as can be seen. If the path is lost, it is because these days people need to practice being virtuous and re-examine the models of yesteryears that has been forgotten. Probably because of consumption of technology.
Do not blindly trust anyone's point-of-view when seeking an answer, rather examine carefully one's experience of the truth. There can exist more than one truth, and truths can be compatible. Ask how we each contributed to the issue, no matter how infinitesimal our involvement. Ask how we can be better people than be the judgment of anyone but ourselves.
Tim Cook turned Apple into Sony. It's not bad, they may have some quality devices, however they lost their way (and soul) and they will lose a lot of fans, including myself.
Ok, I'm bitter as my stainless steel Apple Watch 8 had battery issues since the end of first year and I went to the Apple store, did lots of diagnostics and they said it was nothing wrong. They couldn't tell me why the battery drains in half day all of a sudden. This was after OS upgrade.
Now I upgraded to OS11 and it has gotten from bad to worse. Watch getting warm, battery drains in 2 hours. Took it to Apple store, they couldn't even reinstall the OS because of how quickly the battery was draining. The diagnostic said battery life at 85%.
I think I bought easily 2 dozen Apple watches for my family (we currently sport 5 apple watches just my immediate family and have 2 in the drawer), countless iPhones and all Apple devices. This is the beginning of the end, or again, it may become another Sony for us, where I may buy their occasional product but I'll be looking for alternatives.
Hardware is being created at a faster rate than what the softwares can adapt, and we are producing everything faster than our brains can synthesize value for those things (the creative service of utilizing the hardware-software product). I found that the technology of even 20 years ago could have been adequate for our society and the advancement could have been in increments of 10 years so that it gives time to stabilize on ideas and imagination. Could we burn diesel fuel and create all these things as we are doing? Yes, it is in some ways taking us to that area quickly. To what end is unclear or even if its meaningful. But it comes at a cost of a lot of waste and stupefying our creative juices and discouraging people, on a level, to do things that are equally important for society .. the application of said technology.. which is probably underdeveloped or underutilized. What we consider important today is in part a changed perspective, for better or worse, because of the effects of technological advancement. What improvements there are in technology is a regression in our mental and spiritual selves, and that lies the problem. Don't tell me about how big entities lost their soul, as there does not exist a soul as far as can be seen. If the path is lost, it is because these days people need to practice being virtuous and re-examine the models of yesteryears that has been forgotten. Probably because of consumption of technology.
Do not blindly trust anyone's point-of-view when seeking an answer, rather examine carefully one's experience of the truth. There can exist more than one truth, and truths can be compatible. Ask how we each contributed to the issue, no matter how infinitesimal our involvement. Ask how we can be better people than be the judgment of anyone but ourselves.
The first iPhone was groundbreaking because of the user interface, the screen, the multi touch. The first Apple computers also had user interface advantages: the first graphic interface, the first mouse or pointing device.
User interface is where the magic happens. So it's software, hardware and design, all in concert and knowing what is and what is not important. Asians typically come with the longest laundry list of features and they tend to convince people who look for that. In my experience, 2/3 of that laundry list is completely useless or it doesn't work as intended.
Apple offered a flawless user experience, where everything just works and it is beautiful. That is what they lost, things are way buggier, there is nothing groundbreaking on the user interface side that they came with recently.
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