frontpageminntwins | Staff posted Aug 25, 2025 11:33 AM
Item 1 of 4
Item 1 of 4
frontpageminntwins | Staff posted Aug 25, 2025 11:33 AM
Vuori Men's Uluwatu UPF 50+ Moisture-Wicking Long Sleeve Shirt $28.85 or T-Shirt
$24
$48
50% offREI
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Many of their items have the small V in a circle.
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Many of their items have the small V in a circle.
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They are getting worse, but they are nowhere near the dumpster fire called Alo. Most of their clothing has a subtle logo. Easy to enjoy their clothing without loud logos by not buying the few garments that have a more apparent logo.
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Regular synthetic shirts (such as standard polyester or nylon T-shirts) typically have a UPF of 5–10, meaning they allow 10–20% of UV radiation to penetrate, which is considered low protection. In contrast, clothing labeled and marketed as sun-protective generally has a UPF of 40 or higher, with many technical sportswear and sun-protective garments achieving UPF 40–50+, which blocks at least 97.5–98% of UV radiation and is classified as "excellent" protection according to the European Committee for Standardization (CEN) and the CDC.
The UPF of a fabric depends on several factors, including fiber type, weave density, color, and fabric treatments. Densely woven, dark-colored, or specially treated synthetic fabrics (such as those used in sun-protective clothing) provide much higher UPF than loosely woven or light-colored regular synthetic shirts. For example, most technical sportswear made from 100% polyester analyzed in recent studies achieved UPF values of 40–50+, while standard white cotton or polyester T-shirts often have UPF values below 10, offering minimal protection.
I was curious too, but it looks like a standard cotton Tshirt is a UPF of 5. So these are presumably tighter woven? I don't know.
I've personally never gotten sunburned THROUGH a shirt of any kind, so I'm also convinced this is mostly marketing/hype
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