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Champagne13 16.5K Views
Nov 18, 2025 12:30 PM

77" Sony OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (2025)

$1,800

$2,500

28% off
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Best Buy has 77" Sony OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (2025, K77XR8B) on sale for $1799.99. Shipping is free.

Thanks to community member Champagne13 for finding this deal.

Also available:
Amazon has 77" Sony OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (2025, K77XR8B) on sale for $1798. Shipping is free.

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Editor's Notes

Written by megakimcheelove | Staff

Original Post

Written by Champagne13
Community Notes
About the Poster
Deal Details
Community Notes
About the Poster
Best Buy has 77" Sony OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (2025, K77XR8B) on sale for $1799.99. Shipping is free.

Thanks to community member Champagne13 for finding this deal.

Also available:
Amazon has 77" Sony OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (2025, K77XR8B) on sale for $1798. Shipping is free.

Also available:

Editor's Notes

Written by megakimcheelove | Staff

Original Post

Written by Champagne13

Community Voting

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Top Comments

Champagne13
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FWIW, Rtings has gone through many updates to their testing methods over the last 7 years and are much more strict with their ratings nowadays. This Sony Bravia 8 series was @ 8.8 until Rtings updated it to their latest methodology (v2.0.1) back in May 2025.
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CalmMitten9192
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It is not top of the line. You are thinking of the XR8ii which has the QD OLED panel. It can be confusing. This is their entry level OLED, hence the lower price.
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39 Comments

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Nov 18, 2025 12:44 PM
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Joined Nov 2010
ROKETNov 18, 2025 12:44 PM
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I want to jump on this but the brightness issue is hard to overlook. If you look at the Rtings review, it looks quite dim even in the dark. That sucks.
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Nov 18, 2025 1:23 PM
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Nov 18, 2025 1:53 PM
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Champagne13Nov 18, 2025 1:53 PM
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Quote from wezlypipz View quoted comment :
To give perspective, my LG oled from maybe 7 years ago, has an 8.5 on ratings, and it is a great TV, but this new OLED has a rating of 7.9 that should give you pause. You are much better off with a mini led from Hisense or TCL at this price, imo.
FWIW, Rtings has gone through many updates to their testing methods over the last 7 years and are much more strict with their ratings nowadays. This Sony Bravia 8 series was @ 8.8 until Rtings updated it to their latest methodology (v2.0.1) back in May 2025.
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Nov 18, 2025 1:54 PM
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CalmMitten9192Nov 18, 2025 1:54 PM
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Quote from wezlypipz View quoted comment :
To give perspective, my LG oled from maybe 7 years ago, has an 8.5 on ratings, and it is a great TV, but this new OLED has a rating of 7.9 that should give you pause. You are much better off with a mini led from Hisense or TCL at this price, imo.
rtings changed the methodology several times in 7 years so you cant compare scores that way. Scores are lower now.
Nov 18, 2025 1:58 PM
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CalmMitten9192Nov 18, 2025 1:58 PM
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Quote from ROKET View quoted comment :
I want to jump on this but the brightness issue is hard to overlook. If you look at the Rtings review, it looks quite dim even in the dark. That sucks.
This is the Bravia 8B which has not been tested. Should be similar to the Bravia 8 but who knows without testing. Furthermore the Bravia 8 is not dim in a dark room but yeah it is a little dim under the bright Costco lights when compared to the other OLEDs and LCDs. Having seen Sony OLEDs in light controlled rooms though they look great. Depends on the use case.
Nov 18, 2025 2:06 PM
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Nov 18, 2025 2:15 PM
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CalmMitten9192Nov 18, 2025 2:15 PM
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Quote from wezlypipz View quoted comment :
You know what, the poster made a mistake, this is an XR8B which is Sony's top of the line, which changes the matter.
It is not top of the line. You are thinking of the XR8ii which has the QD OLED panel. It can be confusing. This is their entry level OLED, hence the lower price.
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Nov 18, 2025 3:56 PM
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Joined Oct 2009
wezlypipzNov 18, 2025 3:56 PM
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Quote from CalmMitten9192 View quoted comment :
It is not top of the line. You are thinking of the XR8ii which has the QD OLED panel. It can be confusing. This is their entry level OLED, hence the lower price.
Thanks and yeah the model numbers are a little out of hand so I appreciate the clarification. The last one I got was a 55 inch K series but it looks like they changed up the naming scheme again in the past few years
Nov 18, 2025 4:06 PM
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Joined Nov 2019
SiennaPlant9626Nov 18, 2025 4:06 PM
813 Comments
Quote from ROKET View quoted comment :
I want to jump on this but the brightness issue is hard to overlook. If you look at the Rtings review, it looks quite dim even in the dark. That sucks.
Wait for miniled rbg that will come out in 2026. Oled is a dead tv technology and will get replaced by miniled rbg.
4
Nov 18, 2025 4:07 PM
61 Comments
Joined Mar 2015
DavidG7582Nov 18, 2025 4:07 PM
61 Comments
I wish I got this over the 77" LG C5. I really miss the quality of Sony's Surface audio tech compared to LG's POS internal speakers.
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Nov 18, 2025 4:25 PM
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Joined Aug 2016
nsknudsNov 18, 2025 4:25 PM
1.1K Comments
Quote from wezlypipz View quoted comment :

You know what, the poster made a mistake, this is an XR8B which is Sony's top of the line, which changes the matter.
This is NOT the top of the line model.
That would be the Bravia 8 II.
This is the Bravia 8.
Nov 18, 2025 4:35 PM
483 Comments
Joined Jul 2007
crimedogNov 18, 2025 4:35 PM
483 Comments
Ah, yes, brightness, the only thing you need in a TV.

From Rtings, comparing two Sony Oleds. I just grabbed some brightness measurements.

My 2022 A80K / This 2024 Bravia 8
SDR Real Scene Peak Brightness 302cd/m² / 440cd/m²
SDR Peak 2% Window 456 cd/m² / 459 cd/m²
HDR Peak 2% Window 708 cd/m² / 923 cd/m²
HDR Sustained 2% Window 688 cd/m² / 906 cd/m²

In a dark room this A80K hurts my eyes in a bright HDR scene. I do not have sun hitting the panel but when it's bright out I don't have an issue watching. TVs get brighter every year and I find the idea that they're not bright enough really silly.
Nov 18, 2025 4:50 PM
1K Comments
Joined Apr 2012
LaidbackLoungerNov 18, 2025 4:50 PM
1K Comments
What is Bravia 8, 8B and 8C (Sam's Version?)?
Nov 18, 2025 5:50 PM
483 Comments
Joined Jul 2007
crimedogNov 18, 2025 5:50 PM
483 Comments
Quote from LaidbackLounger View quoted comment :
What is Bravia 8, 8B and 8C (Sam's Version?)?
https://www.rtings.com/tv/reviews...ifferences
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Nov 18, 2025 8:51 PM
306 Comments
Joined Mar 2018
Emilia1Nov 18, 2025 8:51 PM
306 Comments
Quote from DavidG7582 View quoted comment :
I wish I got this over the 77" LG C5. I really miss the quality of Sony's Surface audio tech compared to LG's POS internal speakers.
If you didn't get a deal with lg soundbar, get a soundbar off of marketplace it will help

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