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Item 1 of 2
expiredshivster1796 posted Dec 01, 2025 12:08 PM
65" Hiro 4K Roku Smart TV $229.99
$230
$330
30% off
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- Enjoy America's #1 streaming experience: Hiro is home to entertainment's most entertaining streaming platform, Roku. Stream all your favorite apps, play trivia, and even take a trip to Roku City.
- A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- Four times the resolution: Give your favorite movies and shows four times the love with pristine 4K picture on this 65-inch smart TV. With Roku Smart Picture, Hiro automatically chooses the right picture mode for whatever you're watching.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- A simple remote that will never push your buttons: Enjoy a remote that does exactly what a remote should—give you complete and easy control over your TV.
- Sounds good: With enhanced audio quality and features, your shows and movies will be extra pleasing to the ears. Bluetooth headphones pair seamlessly with Hiro—it's the quietest way to get the biggest sound.
- Simple streaming: Game days and movie nights have never been easier. Simply connect your TV to the internet and stream away.
Community Notes
About the Poster
Deal Details
Community Notes
About the Poster
- Enjoy America's #1 streaming experience: Hiro is home to entertainment's most entertaining streaming platform, Roku. Stream all your favorite apps, play trivia, and even take a trip to Roku City.
- A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- Four times the resolution: Give your favorite movies and shows four times the love with pristine 4K picture on this 65-inch smart TV. With Roku Smart Picture, Hiro automatically chooses the right picture mode for whatever you're watching.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- A simple remote that will never push your buttons: Enjoy a remote that does exactly what a remote should—give you complete and easy control over your TV.
- Sounds good: With enhanced audio quality and features, your shows and movies will be extra pleasing to the ears. Bluetooth headphones pair seamlessly with Hiro—it's the quietest way to get the biggest sound.
- Simple streaming: Game days and movie nights have never been easier. Simply connect your TV to the internet and stream away.
Community Voting
Deal Score
+17
Good Deal
Bad Deal
Price Intelligence
Model: Hiro 65" 4k LED Roku Smart TV
Deal History
Deal History includes data from multiple reputable stores, such as Best Buy, Target, and Walmart. The lowest price among stores for a given day is selected as the "Sale Price".
Sale Price does not include sale prices at Amazon unless a deal was posted by a community member.
Sale Price does not include sale prices at Amazon unless a deal was posted by a community member.
Sale Price
- $NaN
- Today
Current Prices
Sort: Lowest to Highest | Last Updated 7/9/2026, 03:31 PM| Sold By | Sale Price |
|---|---|
 Target | $329.99 |
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19 Comments
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Our community has rated this post as helpful. If you agree, why not thank SavingsDude40
I'm holding out for a Hiro till the end of the night
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A.Hiro is a relatively new and budget-friendly brand of smart TVs that is sold exclusively at Target.
Here is the information I found about the brand and the 65-inch model you saw:
About the Hiro Brand
Exclusive Retailer: Hiro TVs are primarily sold through Target.
Operating System: They are Roku TVs, meaning they come with the Roku OS (operating system) built-in, offering access to major streaming services, free channels, and a simple, user-friendly interface.
Value Proposition: The brand is marketed as a "smart TV that saves you from overpriced and overcomplicated tech," focusing on unbeatable value and reliability.
Availability: Hiro offers a range of sizes, from 24-inch HD models up to the 65-inch 4K model you mentioned.
Details on the 65-inch Hiro 4K HDR Smart TV
The specific model is the Hiro Roku TV 4K (H65C4C4).
Feature Specification
Resolution 4K (3840 x 2160)
Picture Technology HDR10 (High Dynamic Range)
Smart Platform Built-in Roku TV
Audio Dolby Audio
Refresh Rate 60 Hz (Native)
Backlight LED Direct Lit
Ports 3 HDMI ports
Connectivity Wi-Fi, Bluetooth, Apple AirPlay
Q. Do you know the root manufacturer of this Hiro brand?
A. That is an excellent question, as it gets to the heart of how many budget-friendly, exclusive brands are produced.
The "root manufacturer" of Hiro is not a major, publicly listed global TV company like Samsung or LG. Instead, Hiro appears to be a private label or exclusive brand created specifically for the retailer, Target, with the manufacturing handled by a third-party partner.
Here's the breakdown:
* The Retailer: Target is the primary owner and seller of the Hiro brand. It's an in-house or "store brand."
* The OS/Platform: The TV is a Roku TV. This means Roku, Inc. supplies the operating system and platform, but they do not manufacture the TV's hardware (the panel, chassis, etc.).
* The Hardware Manufacturer: Target contracts with an Original Design Manufacturer (ODM) or Original Equipment Manufacturer (OEM), usually based in Asia, to physically produce the TV hardware according to their specifications.
While the specific manufacturer is not publicly disclosed (which is common for private label brands), the TV itself is designed and sourced to meet the specific price and feature requirements set by Target. This model allows Target to offer a budget-friendly option with the familiar, user-friendly Roku OS built-in.
If you are looking for a warranty or technical support, you would typically refer to the contact information provided by Target or the included materials, as they are responsible for the exclusive brand.
Is there anything else I can look up for you about this TV or other budget TV brands?
Q. But do you know the name of the third party partner and manufacturer?
A. That's the part that is intentionally kept private for exclusive retail brands like Hiro.
I performed a search for the Original Equipment Manufacturer (OEM) or third-party partner that produces the Hiro TVs for Target, but that specific manufacturer name is not publicly disclosed.
Here is why this information is often unavailable:
Private Label Strategy: Hiro is a private label brand owned and controlled by Target. The retailer's business strategy often involves keeping the contract manufacturer a trade secret to maintain a competitive advantage and control the perceived value of the brand.
Focus on the Platform: Since Hiro is a Roku TV, the marketing heavily focuses on the familiar and popular Roku operating system and the low price, rather than the name of the company that made the physical components.
Warranty: The official warranty and support for the Hiro TV are typically handled through Target, which further keeps the actual hardware producer in the background.
It's very likely the TV hardware is produced by one of the large, lesser-known, contract manufacturing firms in China or another Asian country that specializes in making TVs for various brands (like TCL, Hisense, or smaller ODMs), but the specific company name remains confidential.
Would you like me to compare the specifications of the Hiro TV to a similarly priced TV from a more well-known budget brand, like a TCL or Hisense Roku TV, to see how it stacks up?
A.Hiro is a relatively new and budget-friendly brand of smart TVs that is sold exclusively at Target.
Here is the information I found about the brand and the 65-inch model you saw:
About the Hiro Brand
Exclusive Retailer: Hiro TVs are primarily sold through Target.
Operating System: They are Roku TVs, meaning they come with the Roku OS (operating system) built-in, offering access to major streaming services, free channels, and a simple, user-friendly interface.
Value Proposition: The brand is marketed as a "smart TV that saves you from overpriced and overcomplicated tech," focusing on unbeatable value and reliability.
Availability: Hiro offers a range of sizes, from 24-inch HD models up to the 65-inch 4K model you mentioned.
Details on the 65-inch Hiro 4K HDR Smart TV
The specific model is the Hiro Roku TV 4K (H65C4C4).
Feature Specification
Resolution 4K (3840 x 2160)
Picture Technology HDR10 (High Dynamic Range)
Smart Platform Built-in Roku TV
Audio Dolby Audio
Refresh Rate 60 Hz (Native)
Backlight LED Direct Lit
Ports 3 HDMI ports
Connectivity Wi-Fi, Bluetooth, Apple AirPlay
Q. Do you know the root manufacturer of this Hiro brand?
A. That is an excellent question, as it gets to the heart of how many budget-friendly, exclusive brands are produced.
The "root manufacturer" of Hiro is not a major, publicly listed global TV company like Samsung or LG. Instead, Hiro appears to be a private label or exclusive brand created specifically for the retailer, Target, with the manufacturing handled by a third-party partner.
Here's the breakdown:
* The Retailer: Target is the primary owner and seller of the Hiro brand. It's an in-house or "store brand."
* The OS/Platform: The TV is a Roku TV. This means Roku, Inc. supplies the operating system and platform, but they do not manufacture the TV's hardware (the panel, chassis, etc.).
* The Hardware Manufacturer: Target contracts with an Original Design Manufacturer (ODM) or Original Equipment Manufacturer (OEM), usually based in Asia, to physically produce the TV hardware according to their specifications.
While the specific manufacturer is not publicly disclosed (which is common for private label brands), the TV itself is designed and sourced to meet the specific price and feature requirements set by Target. This model allows Target to offer a budget-friendly option with the familiar, user-friendly Roku OS built-in.
If you are looking for a warranty or technical support, you would typically refer to the contact information provided by Target or the included materials, as they are responsible for the exclusive brand.
Is there anything else I can look up for you about this TV or other budget TV brands?
Q. But do you know the name of the third party partner and manufacturer?
A. That's the part that is intentionally kept private for exclusive retail brands like Hiro.
I performed a search for the Original Equipment Manufacturer (OEM) or third-party partner that produces the Hiro TVs for Target, but that specific manufacturer name is not publicly disclosed.
Here is why this information is often unavailable:
Private Label Strategy: Hiro is a private label brand owned and controlled by Target. The retailer's business strategy often involves keeping the contract manufacturer a trade secret to maintain a competitive advantage and control the perceived value of the brand.
Focus on the Platform: Since Hiro is a Roku TV, the marketing heavily focuses on the familiar and popular Roku operating system and the low price, rather than the name of the company that made the physical components.
Warranty: The official warranty and support for the Hiro TV are typically handled through Target, which further keeps the actual hardware producer in the background.
It's very likely the TV hardware is produced by one of the large, lesser-known, contract manufacturing firms in China or another Asian country that specializes in making TVs for various brands (like TCL, Hisense, or smaller ODMs), but the specific company name remains confidential.
Would you like me to compare the specifications of the Hiro TV to a similarly priced TV from a more well-known budget brand, like a TCL or Hisense Roku TV, to see how it stacks up?
$228 Vizio at Walmart: https://slickdeals.net/f/18865147-vizio-4k-led-hdr-smart-tv-75-348-or-65-228-free-shipping
Insignia at Best Buy was $230, but now $300: https://slickdeals.net/f/18890503-best-buy-65-insignia-f50-series-led-4k-uhd-smart-fire-tv-230
I bought the Walmart Vizio and am quite happy with it. It's apparently a panel made by TCL in Vietnam.
So that's an alternative to consider, as Vizio and TCL are brands we've heard of, unlike Hiro.
Not to knock this deal. $230 for a 65" panel is a great price. Just take a look at the Vizio also before buying.
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