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It's OLED. Budget 55" typically have an array of LEDs to illuminate the screen while OLED is individual pixel illuminations. Superior quality when watching content with dark scenes. My wife didn't understand why we waited 3 years to buy a TV when we didn't have any. After OLED, she said it was worth it. This was when the budget OLED 55" cost $1800 on sale.
That's the going price for OLED unless you want to go for an older model. I got the LG C1 55 inch for $1300 a few years ago, which was on sale from $1800.
Some people said the OS was crap, a couple people complaining how their screen went black within the first year. Others complained about all the advertisements on your home screen. If you click the link and scroll down you will see them.
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That's a pretty bad rating for a TV
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