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PSA: Apple Price Hike on Some Products

2,188 827 June 25, 2026 at 03:09 PM in Other Apple Store
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Apple raised the prices on their website for the following products. If you are thinking about buying any of these, do so quickly at authorized vendors where the prices haven't gone up yet.

MacBook neo
Old: $599 New: $699

MacBook Air
Old: $1099 New: $1299

MacBook Pro
Old: $1699 New: $1999

Mac Studio
Old: $1999 New: $2499

iPad Air
Old: $599 New: $749

iPad Pro
Old: $999 New: $1199

Apple TV
Old: $129 New: $199

HomePod
Old: $299 New: $349

HomePod mini
Old: $99 New: $129

Vision Pro
Old: $3499 New: $3699

https://www.apple.com/macbook-neo/
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DC52NV Pro
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Joined Nov 2015
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> bubble2 4,417 Posts
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dshoppr
06-25-2026 at 03:11 PM.
06-25-2026 at 03:11 PM.
Macbook pro $1999 with 1TB
$1699 was with 512GB

Edit I am just clarifying - the price jump is $200 not $400 for the 1 TB version. Base 512GB is gone.
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Last edited by dshoppr June 25, 2026 at 08:52 PM.
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SmartMeal210
06-25-2026 at 03:16 PM.
06-25-2026 at 03:16 PM.
Not a problem for me as they have obviously been eating the rising costs of components for some time. One thing I am not a fan of is the hike on neo. It was at the perfect price to make sense for new consumers to be introduced into the ecosystem and stay a long term apple customer, eventually moving up the Mac product chain. Their stock dropped significantly which could be a good opportunity to make some money to offset the rising costs for buying a new Mac lol.
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> bubble2 738 Posts
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NorthSouthEastWest
06-25-2026 at 03:17 PM.
06-25-2026 at 03:17 PM.
A price hike... on Apple products... in this economy?
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> bubble2 148 Posts
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halsy
06-25-2026 at 04:04 PM.

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06-25-2026 at 04:04 PM.
It's a shame that higher component prices could hurt Apple's $27 BILLION in profit for 2025. So pass it on to the consumer.
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> bubble2 1,535 Posts
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oasisallure
06-25-2026 at 04:13 PM.
06-25-2026 at 04:13 PM.
Inflation alert
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p4madeus
06-25-2026 at 04:31 PM.
06-25-2026 at 04:31 PM.
Quote from halsy :
It's a shame that higher component prices could hurt Apple's $27 BILLION in profit for 2025. So pass it on to the consumer.
...they don't make most of their money on hardware.
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halsy
06-25-2026 at 04:33 PM.

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06-25-2026 at 04:33 PM.
Quote from p4madeus :
...they don't make most of their money on hardware.
It doesn't matter! They aren't hurting for money. But most of their customers are hurting for sure.
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DC52NV
06-25-2026 at 05:35 PM.
06-25-2026 at 05:35 PM.
Quote from dshoppr :
Macbook pro $1999 with 1TB$1699 was with 512GB
They discontinued the 512GB model, so the cheapest MBP is now the 1TB version.
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khauser86
06-25-2026 at 05:56 PM.

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06-25-2026 at 05:56 PM.
Raising IPad and Apple TV prices that much is diabolical.
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c2nah777
06-25-2026 at 08:08 PM.
06-25-2026 at 08:08 PM.
Just before I checked out. Had an air in my cart last night. Today, the hike.Unreal. As if they were needing to pull this shit. Prices should be dropping, if any changes. Are they raising trade in values as well? Doubt it.
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> bubble2 823 Posts
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slickosaurus
06-26-2026 at 05:46 AM.
06-26-2026 at 05:46 AM.
Quote from SmartMeal210 :
Not a problem for me as they have obviously been eating the rising costs of components for some time. One thing I am not a fan of is the hike on neo. It was at the perfect price to make sense for new consumers to be introduced into the ecosystem and stay a long term apple customer, eventually moving up the Mac product chain. Their stock dropped significantly which could be a good opportunity to make some money to offset the rising costs for buying a new Mac lol.
They have not been eating the rising cost of components. Those contract prices for components are set well in advance of production. This increase reflects new manufacturing activity and component prices.
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procope
06-29-2026 at 04:18 AM.
06-29-2026 at 04:18 AM.
Quote from c2nah777 :
Just before I checked out. Had an air in my cart last night. Today, the hike.Unreal. As if they were needing to pull this shit. Prices should be dropping, if any changes. Are they raising trade in values as well? Doubt it.
Price of memory chips has doubled since last autumn, because of AI demand.

https://www.axios.com/2026/06/26/...-prices-ai
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c2nah777
06-29-2026 at 07:27 AM.
06-29-2026 at 07:27 AM.
Quote from procope :
Price of memory chips has doubled since last autumn, because of AI demand.

https://www.axios.com/2026/06/26/...-prices-ai
Sadly, I know this. But that doesn't make me accept it. LOL.
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