expired
1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal)
$17
$34
50% off
+ Free Pickupat Target
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+ Free Pickupat TargetDeal Details
Target has 1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal, 22 Servings) on sale for $16.99. Select free store pickup where available, otherwise shipping is free w/ Target Circle Card, Target Circle 360 Membership, or on $35+ orders.
Thanks to community member Tel06c for sharing this deal.
Note: Store pickup availability may vary by location.
About this item:
Thanks to community member Tel06c for sharing this deal.
Note: Store pickup availability may vary by location.
About this item:
- 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
- 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
- Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat "isolated" out. It's a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
- Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts
Editor's Notes
Written by qwikwit | Staff- Our research indicates that this deal is $10.95 less (39.1% savings) than the next best available price from a reputable merchant with prices starting from $27.94 at the time of this post.
Product Info
Community Notes
About the Poster
Deal Details
Product Info
Community Notes
About the Poster
Target has 1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal, 22 Servings) on sale for $16.99. Select free store pickup where available, otherwise shipping is free w/ Target Circle Card, Target Circle 360 Membership, or on $35+ orders.
Thanks to community member Tel06c for sharing this deal.
Note: Store pickup availability may vary by location.
About this item:
Thanks to community member Tel06c for sharing this deal.
Note: Store pickup availability may vary by location.
About this item:
- 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
- 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
- Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat "isolated" out. It's a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
- Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts
Editor's Notes
Written by qwikwit | Staff- Our research indicates that this deal is $10.95 less (39.1% savings) than the next best available price from a reputable merchant with prices starting from $27.94 at the time of this post.
Community Voting
Deal
Score
+66
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Bad Deal
Price Intelligence
Deal History
Deal History includes data from multiple reputable stores, such as Best Buy, Target, and Walmart. The lowest price among stores for a given day is selected as the "Sale Price".
Sale Price does not include sale prices at Amazon unless a deal was posted by a community member.
Sale Price does not include sale prices at Amazon unless a deal was posted by a community member.
Sale Price
- $NaN
- Today
Top Comments
It seems people don't dig the Red 40.
I personally bought 3 from the 2lb Amazon deal because whey is so damn expensive now, but I got the detox steps lined up:
1. Hide the tub: Stash it behind old canned beans so you stop sipping liquefied synthetic cereal milk.
2. Hydrate: Drink 3–4L of water. Red 40 and sucralose pass through your kidneys naturally—no $90 juice fast required.
3. Eat a sour green apple: Sucralose is 600x sweeter than real sugar. Reset your hijacked tastebuds.
4. Eat plain Greek yogurt: Apologize to your gut microbiome with live active cultures.
5. Upgrade the routine: Switch to unflavored whey + real frozen berries for actual antioxidants and gains.
Community Reviews
Optimum Nutrition Fruit protein powder is a whey tub that leans on a cereal, Fruity Loops style flavor and a low per serving price around 77 cents. The deal math looks better after the serving count is corrected, and an extra 10 percent clip was available. The main knocks are the artificial sweeteners and Red 40, plus some tubs arriving close to the best by date or already expired. Flavor reactions also run from tastes exactly like Fruity Loops to not tasting like fruity cereal at all, so freshness and taste may vary.
Common Questions (4)
The tub contains Red 40 and sucralose, which some shoppers avoid, while others accept them because whey protein is expensive and the price is still attractive. If you prefer cleaner ingredients, unflavored whey with your own fruit is the suggested alternative.
At $16.99 for 22 servings, the tub works out to about $0.77 per serving. An additional 10% clip can lower that further.
The Fruit flavor is described as tasting exactly like Fruity Loops by one commenter, but another says it does not taste like fruity cereal and that the flavor is not great. It may be a strong nostalgia flavor for some and a miss for others.
Several orders arrived with Best By dates only weeks to about a month away, and one 4-pack included a tub that was already expired. The discount appears to be tied to short shelf life, so checking the date, seal, taste, and smell on arrival is important.
AI-generated summary based on comments from the community. Updated ago
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40 Comments
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It seems people don't dig the Red 40.
I personally bought 3 from the 2lb Amazon deal because whey is so damn expensive now, but I got the detox steps lined up:
1. Hide the tub: Stash it behind old canned beans so you stop sipping liquefied synthetic cereal milk.
2. Hydrate: Drink 3–4L of water. Red 40 and sucralose pass through your kidneys naturally—no $90 juice fast required.
3. Eat a sour green apple: Sucralose is 600x sweeter than real sugar. Reset your hijacked tastebuds.
4. Eat plain Greek yogurt: Apologize to your gut microbiome with live active cultures.
5. Upgrade the routine: Switch to unflavored whey + real frozen berries for actual antioxidants and gains.
endless studies now saying it is very bad news
endless studies now saying it is very bad news
https://www.gastroclini
mentions splenda (sucralose) explicitly
there are massive threads on Reddit and elsewhere that track all the studies
it seems no artificial sweeter is good for you but sucralose is now one I am trying to cut out 100% because it's the worst
Additional studies:
https://pubmed.ncbi.nlm
https://pubmed.ncbi.nlm
https://pmc.ncbi.nlm.ni
https://pmc.ncbi.nlm.ni
New 2025 sucralose studies:
https://pubmed.ncbi.nlm
https://pubmed.ncbi.nlm
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]
there are massive threads on Reddit and elsewhere that track all the studies
it seems no artificial sweeter is good for you but sucralose is now one I am trying to cut out 100% because it's the worst
It seems people don't dig the Red 40.
I personally bought 3 from the 2lb Amazon deal because whey is so damn expensive now, but I got the detox steps lined up:
1. Hide the tub: Stash it behind old canned beans so you stop sipping liquefied synthetic cereal milk.
2. Hydrate: Drink 3–4L of water. Red 40 and sucralose pass through your kidneys naturally—no $90 juice fast required.
3. Eat a sour green apple: Sucralose is 600x sweeter than real sugar. Reset your hijacked tastebuds.
4. Eat plain Greek yogurt: Apologize to your gut microbiome with live active cultures.
5. Upgrade the routine: Switch to unflavored whey + real frozen berries for actual antioxidants and gains.
there are massive threads on Reddit and elsewhere that track all the studies
it seems no artificial sweeter is good for you but sucralose is now one I am trying to cut out 100% because it's the worst
But in a world where whey protein is a high priced luxury item (especially the "clean" brands), I'll deal with some artificial sweeteners until prices normalize.
That said, Amazon had 2lb of this flavor for around the same price, so this isn't much of a deal.
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