Target has
1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal, 22 Servings) on sale for
$16.99. Select free store pickup where available, otherwise
shipping is free w/ Target
Circle Card, Target Circle 360 Membership, or on $35+ orders.
Thanks to community member
Tel06c for sharing this deal.
Note: Store pickup availability may vary by location.
About this item:
- 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
- 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
- Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat "isolated" out. It's a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
- Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts
Top Comments
It seems people don't dig the Red 40.
I personally bought 3 from the 2lb Amazon deal because whey is so damn expensive now, but I got the detox steps lined up:
1. Hide the tub: Stash it behind old canned beans so you stop sipping liquefied synthetic cereal milk.
2. Hydrate: Drink 3–4L of water. Red 40 and sucralose pass through your kidneys naturally—no $90 juice fast required.
3. Eat a sour green apple: Sucralose is 600x sweeter than real sugar. Reset your hijacked tastebuds.
4. Eat plain Greek yogurt: Apologize to your gut microbiome with live active cultures.
5. Upgrade the routine: Switch to unflavored whey + real frozen berries for actual antioxidants and gains.
Community Reviews
Optimum Nutrition Fruit protein powder is a whey tub that leans on a cereal, Fruity Loops style flavor and a low per serving price around 77 cents. The deal math looks better after the serving count is corrected, and an extra 10 percent clip was available. The main knocks are the artificial sweeteners and Red 40, plus some tubs arriving close to the best by date or already expired. Flavor reactions also run from tastes exactly like Fruity Loops to not tasting like fruity cereal at all, so freshness and taste may vary.
The tub can work out to about $0.77 per serving when the serving count is calculated correctly.
The flavor can taste like Fruity Loops, which may match cereal-style expectations for some shoppers.
The expiration date can be checked on arrival, and the seal condition can be used to decide whether to keep the tub.
Some orders can arrive with an expiration about a month away while still tasting fine and causing no other issues.
The tub can include artificial sweeteners like sucralose and Red 40, which some shoppers specifically want to avoid.
The fruit flavor can be disliked and may not taste like fruity cereal for some shoppers.
Some tubs can be discounted due to shelf-life, including cases where one tub arrives expired and others expire within weeks.
The deal may not feel compelling versus other protein options when comparing cost per serving.
Common Questions (4)
AI-generated summary based on comments from the community. Updated ago
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40 Comments
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It seems people don't dig the Red 40.
I personally bought 3 from the 2lb Amazon deal because whey is so damn expensive now, but I got the detox steps lined up:
1. Hide the tub: Stash it behind old canned beans so you stop sipping liquefied synthetic cereal milk.
2. Hydrate: Drink 3–4L of water. Red 40 and sucralose pass through your kidneys naturally—no $90 juice fast required.
3. Eat a sour green apple: Sucralose is 600x sweeter than real sugar. Reset your hijacked tastebuds.
4. Eat plain Greek yogurt: Apologize to your gut microbiome with live active cultures.
5. Upgrade the routine: Switch to unflavored whey + real frozen berries for actual antioxidants and gains.
I save about $12 compared to normal in store priced Ascent protein from Costco when comparing costs by serving size. That isn't a big enough difference to me.
EDIT: Never mind, had my math wrong. This comes out to $0.77/serving, so that's a good deal to me. In for 2!
I save about $12 compared to normal in store priced Ascent protein from Costco when comparing costs by serving size. That isn't a big enough difference to me.
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As for flavoring, it's always better to add your own fruits so you know what you're getting.
Kombucha is another good source of probiotics.
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As for flavoring, it's always better to add your own fruits so you know what you're getting.
Kombucha is another good source of probiotics.
Join The Conversation
Share your experience with the Slickdeals community
Share information with the community. Please follow our Community Guidelines and be kind!