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Tel06c 24.8K Views
Sep 15, 2026 2:38 PM

1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal)

$17

$34

50% off
+ Free Pickupat Target
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Deal Details
Target has 1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal, 22 Servings) on sale for $16.99. Select free store pickup where available, otherwise shipping is free w/ Target Circle Card, Target Circle 360 Membership, or on $35+ orders.

Thanks to community member Tel06c for sharing this deal.

Note: Store pickup availability may vary by location.

About this item:
  • 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
  • 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
  • Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat "isolated" out. It's a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
  • Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts

Editor's Notes

Written by qwikwit | Staff
  • Our research indicates that this deal is $10.95 less (39.1% savings) than the next best available price from a reputable merchant with prices starting from $27.94 at the time of this post.

Original Post

Written by Tel06c
Product Info
Community Notes
About the Poster
Deal Details
Product Info
Community Notes
About the Poster
Target has 1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal, 22 Servings) on sale for $16.99. Select free store pickup where available, otherwise shipping is free w/ Target Circle Card, Target Circle 360 Membership, or on $35+ orders.

Thanks to community member Tel06c for sharing this deal.

Note: Store pickup availability may vary by location.

About this item:
  • 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
  • 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
  • Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat "isolated" out. It's a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
  • Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts

Editor's Notes

Written by qwikwit | Staff
  • Our research indicates that this deal is $10.95 less (39.1% savings) than the next best available price from a reputable merchant with prices starting from $27.94 at the time of this post.

Original Post

Written by Tel06c

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Community Reviews

Optimum Nutrition Fruit protein powder is a whey tub that leans on a cereal, Fruity Loops style flavor and a low per serving price around 77 cents. The deal math looks better after the serving count is corrected, and an extra 10 percent clip was available. The main knocks are the artificial sweeteners and Red 40, plus some tubs arriving close to the best by date or already expired. Flavor reactions also run from tastes exactly like Fruity Loops to not tasting like fruity cereal at all, so freshness and taste may vary.

  • The tub can work out to about $0.77 per serving when the serving count is calculated correctly.

  • The flavor can taste like Fruity Loops, which may match cereal-style expectations for some shoppers.

  • The expiration date can be checked on arrival, and the seal condition can be used to decide whether to keep the tub.

  • Some orders can arrive with an expiration about a month away while still tasting fine and causing no other issues.

  • The tub can include artificial sweeteners like sucralose and Red 40, which some shoppers specifically want to avoid.

  • The fruit flavor can be disliked and may not taste like fruity cereal for some shoppers.

  • Some tubs can be discounted due to shelf-life, including cases where one tub arrives expired and others expire within weeks.

  • The deal may not feel compelling versus other protein options when comparing cost per serving.

Common Questions (4)

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40 Comments

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Sep 15, 2026 5:46 PM
328 Comments
Joined May 2011
SlayeroflightSep 15, 2026 5:46 PM
328 Comments
Quote from CTRL-ALT-DEALS View quoted comment :
The 2lb of this exact flavor was recently available on Amazon for around the same price.

It seems people don't dig the Red 40.

I personally bought 3 from the 2lb Amazon deal because whey is so damn expensive now, but I got the detox steps lined up:

1. Hide the tub: Stash it behind old canned beans so you stop sipping liquefied synthetic cereal milk.

2. Hydrate: Drink 3–4L of water. Red 40 and sucralose pass through your kidneys naturally—no $90 juice fast required.

3. Eat a sour green apple: Sucralose is 600x sweeter than real sugar. Reset your hijacked tastebuds.

4. Eat plain Greek yogurt: Apologize to your gut microbiome with live active cultures.

5. Upgrade the routine: Switch to unflavored whey + real frozen berries for actual antioxidants and gains.
There's read 40 in it? Out.
1
2
Pro
Sep 15, 2026 5:49 PM
14.4K Comments
Joined Aug 2004
avalon
Pro
Sep 15, 2026 5:49 PM
14.4K Comments
just say no to sucralose

endless studies now saying it is very bad news
2
2
2
Sep 15, 2026 5:55 PM
1.1K Comments
Joined Sep 2023
RockHardRockCrawlerSep 15, 2026 5:55 PM
1.1K Comments
Quote from avalon View quoted comment :
just say no to sucralose

endless studies now saying it is very bad news
Any sources?
Sep 15, 2026 6:09 PM
787 Comments
Joined Jul 2015
marvelousmrsbezelSep 15, 2026 6:09 PM
787 Comments
Quote from RockHardRockCrawler View quoted comment :
Any sources?
there are many. here's one (since you didn't just google it for some reason?):Source: National Institutes of Health (NIH) | (.gov) https://share.google/hQUrI54eRrje7o30v
1
1
Sep 15, 2026 6:25 PM
301 Comments
Joined Nov 2009
DealsWithIt20Sep 15, 2026 6:25 PM
301 Comments
I just fixed my lactose intolerance from SIBO. Not worth the savings to risk it from red40 and sucralose. Lactase pills cost more in the long term if I mess it up again.

https://www.gastroclinic.com/diet...sibo-diet/

mentions splenda (sucralose) explicitly
Pro
Sep 15, 2026 6:32 PM
14.4K Comments
Joined Aug 2004
avalon
Pro
Sep 15, 2026 6:32 PM
14.4K Comments
Quote from RockHardRockCrawler View quoted comment :
Any sources?
https://www.sciencedaily.com/rele...220107.htm

there are massive threads on Reddit and elsewhere that track all the studies

it seems no artificial sweeter is good for you but sucralose is now one I am trying to cut out 100% because it's the worst

Code:
reddit.com/r/ScientificNutrition/comments/1n1quuu
Last edited by avalon September 16, 2026 at 05:48 AM.
2
Sep 15, 2026 7:08 PM
864 Comments
Joined Dec 2010
ugadawgs311Sep 15, 2026 7:08 PM
864 Comments
Just FYI for anyone that orders this, I just picked up my order from Target a few minutes ago, and the Expiration/Best By date is 8/19/26, so almost a full month passed. Makes sense why it's on sale. As long as it tastes and smell ok, and the seal isn't broken, I think I'll still keep it though.
1
1
1

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Sep 15, 2026 7:53 PM
7 Comments
Joined Jul 2026
WiseOctopus7598Sep 15, 2026 7:53 PM
7 Comments
So I was planning getting 2 but Free shipping after 3 make better deals.
1
Sep 15, 2026 8:44 PM
698 Comments
Joined Sep 2008
coursesixSep 15, 2026 8:44 PM
698 Comments
Quote from avalon View quoted comment :
it seems no artificial sweeter is good for you but sucralose is now one I am trying to cut out 100% because it's the worst
]
Disruption of the gut microbiome by artificial sweeteners have been known for a while (the landmark study published in Nature came out in 2014). I have gotten shit when I previously mentioned it in protein deals, so I am glad that times are changing. That said, I certainly wouldn't call sucralose the worst. That distinction would go to erythritol, which is prothombotic and can increase the risk of heart attacks and stroke.
1
Sep 15, 2026 8:44 PM
35 Comments
Joined Jul 2024
MrTrippySmilesSep 15, 2026 8:44 PM
35 Comments
Quote from avalon View quoted comment :

there are massive threads on Reddit and elsewhere that track all the studies

it seems no artificial sweeter is good for you but sucralose is now one I am trying to cut out 100% because it's the worst

Code:
reddit.com/r/ScientificNutrition/comments/1n1quuu
I already quit drugs and alcohol, they aren't taking away my artificial sweeteners too. I will have my one vice
1
1
2
Sep 15, 2026 9:59 PM
138 Comments
Joined Jun 2025
MilfhouseSep 15, 2026 9:59 PM
138 Comments
Quote from CTRL-ALT-DEALS View quoted comment :
The 2lb of this exact flavor was recently available on Amazon for around the same price.

It seems people don't dig the Red 40.

I personally bought 3 from the 2lb Amazon deal because whey is so damn expensive now, but I got the detox steps lined up:

1. Hide the tub: Stash it behind old canned beans so you stop sipping liquefied synthetic cereal milk.

2. Hydrate: Drink 3–4L of water. Red 40 and sucralose pass through your kidneys naturally—no $90 juice fast required.

3. Eat a sour green apple: Sucralose is 600x sweeter than real sugar. Reset your hijacked tastebuds.

4. Eat plain Greek yogurt: Apologize to your gut microbiome with live active cultures.

5. Upgrade the routine: Switch to unflavored whey + real frozen berries for actual antioxidants and gains.
any suggestions on getting unflavored whey for $10/lb in the us?
1
1
Sep 15, 2026 10:01 PM
1.1K Comments
Joined Sep 2023
RockHardRockCrawlerSep 15, 2026 10:01 PM
1.1K Comments
Quote from avalon View quoted comment :

there are massive threads on Reddit and elsewhere that track all the studies

it seems no artificial sweeter is good for you but sucralose is now one I am trying to cut out 100% because it's the worst

Code:
reddit.com/r/ScientificNutrition/comments/1n1quuu
They all say just eat it in moderation like with all things.
Sep 15, 2026 10:43 PM
5.1K Comments
Joined Jun 2008
AndrewinMDSep 15, 2026 10:43 PM
5.1K Comments
Quote from avalon View quoted comment :
there are massive threads on Reddit and elsewhere that track all the studiesit seems no artificial sweeter is good for you but sucralose is now one I am trying to cut out 100% because it's the worst
Code:
reddit.com/r/ScientificNutrition/comments/1n1quuu
Important context regarding sucralose research: Popular sweetener byproduct damages DNA in human cells | ScienceDaily https://share.google/JdwFy4F1nDIs0g2Qr
1
Pro
Sep 15, 2026 11:59 PM
7.9K Comments
Joined Sep 2014
CTRL-ALT-DEALS
Pro
Sep 15, 2026 11:59 PM
7.9K Comments
Quote from sechs View quoted comment :
Idea: Don't screw up your gut microbiome by consuming so many artificial sweeteners in the first place
Of course. These past years I would consustently TD proteins full of chemicals and artificial like this one.

But in a world where whey protein is a high priced luxury item (especially the "clean" brands), I'll deal with some artificial sweeteners until prices normalize.

That said, Amazon had 2lb of this flavor for around the same price, so this isn't much of a deal.
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Sep 16, 2026 4:26 AM
640 Comments
Joined May 2017
kxt23Sep 16, 2026 4:26 AM
640 Comments
Quote from BoogieDad View quoted comment :
I dont see any deals on the brand "MyProtein" , there used to be so many deals on a regular basis few years back with MyProtein.
Yeah because they are a terrible company.

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