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Tel06c 24.8K Views
Sep 15, 2026 2:38 PM

1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal)

$17

$34

50% off
+ Free Pickupat Target
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Deal Details
Target has 1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal, 22 Servings) on sale for $16.99. Select free store pickup where available, otherwise shipping is free w/ Target Circle Card, Target Circle 360 Membership, or on $35+ orders.

Thanks to community member Tel06c for sharing this deal.

Note: Store pickup availability may vary by location.

About this item:
  • 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
  • 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
  • Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat "isolated" out. It's a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
  • Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts

Editor's Notes

Written by qwikwit | Staff
  • Our research indicates that this deal is $10.95 less (39.1% savings) than the next best available price from a reputable merchant with prices starting from $27.94 at the time of this post.

Original Post

Written by Tel06c
Product Info
Community Notes
About the Poster
Deal Details
Product Info
Community Notes
About the Poster
Target has 1.55-Lb Optimum Nutrition Gold Standard 100% Whey Protein Powder (Fruity Cereal, 22 Servings) on sale for $16.99. Select free store pickup where available, otherwise shipping is free w/ Target Circle Card, Target Circle 360 Membership, or on $35+ orders.

Thanks to community member Tel06c for sharing this deal.

Note: Store pickup availability may vary by location.

About this item:
  • 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
  • 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
  • Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat "isolated" out. It's a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
  • Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts

Editor's Notes

Written by qwikwit | Staff
  • Our research indicates that this deal is $10.95 less (39.1% savings) than the next best available price from a reputable merchant with prices starting from $27.94 at the time of this post.

Original Post

Written by Tel06c

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Top Comments

Community Reviews

Optimum Nutrition Fruit protein powder is a whey tub that leans on a cereal, Fruity Loops style flavor and a low per serving price around 77 cents. The deal math looks better after the serving count is corrected, and an extra 10 percent clip was available. The main knocks are the artificial sweeteners and Red 40, plus some tubs arriving close to the best by date or already expired. Flavor reactions also run from tastes exactly like Fruity Loops to not tasting like fruity cereal at all, so freshness and taste may vary.

  • The tub can work out to about $0.77 per serving when the serving count is calculated correctly.

  • The flavor can taste like Fruity Loops, which may match cereal-style expectations for some shoppers.

  • The expiration date can be checked on arrival, and the seal condition can be used to decide whether to keep the tub.

  • Some orders can arrive with an expiration about a month away while still tasting fine and causing no other issues.

  • The tub can include artificial sweeteners like sucralose and Red 40, which some shoppers specifically want to avoid.

  • The fruit flavor can be disliked and may not taste like fruity cereal for some shoppers.

  • Some tubs can be discounted due to shelf-life, including cases where one tub arrives expired and others expire within weeks.

  • The deal may not feel compelling versus other protein options when comparing cost per serving.

Common Questions (4)

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40 Comments

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Sep 16, 2026 5:37 AM
866 Comments
Joined Apr 2018
Tedusmc2009Sep 16, 2026 5:37 AM
866 Comments
Damn, last year Costco has 5.5lb for $55. Nowadays price when up to $80. Wth
1
Sep 16, 2026 11:46 AM
1.2K Comments
Joined May 2015
viperninjamasterSep 16, 2026 11:46 AM
1.2K Comments
Neither sucralose or red 40 are a problem in common serving doses. Idk if people are serious or just joking about the crazy people trying to run the fda now.

Red 40 daily consumption under 475mg. And sucralose under 1200mg for a 150lb person is perfectly fine.
3
Pro
Sep 16, 2026 12:50 PM
14.4K Comments
Joined Aug 2004
avalon
Pro
Sep 16, 2026 12:50 PM
14.4K Comments
Quote from MrTrippySmiles View quoted comment :
I already quit drugs and alcohol, they aren't taking away my artificial sweeteners too. I will have my one vice
the thing is some are acceptable, some are not

sucralose is not acceptable, it's like saccharin, bad news

stevia might be in the "acceptable" category

https://www.sciencedaily.com/rele...220107.htm
1
1
Sep 16, 2026 1:22 PM
755 Comments
Joined Oct 2017
sechsSep 16, 2026 1:22 PM
755 Comments
Quote from CTRL-ALT-DEALS View quoted comment :
Of course. These past years I would consustently TD proteins full of chemicals and artificial like this one.

But in a world where whey protein is a high priced luxury item (especially the "clean" brands), I'll deal with some artificial sweeteners until prices normalize.

That said, Amazon had 2lb of this flavor for around the same price, so this isn't much of a deal.
*Will destroy gut microbiome for cheap protein

**Will end up spending more money to try to fix it
1
2
Pro
Sep 16, 2026 2:47 PM
7.9K Comments
Joined Sep 2014
CTRL-ALT-DEALS
Pro
Sep 16, 2026 2:47 PM
7.9K Comments
Quote from sechs View quoted comment :
*Will destroy gut microbiome for cheap protein**Will end up spending more money to try to fix it
Not really.

A 16 oz Kombucha is $3, and only a small sip daily does the job.
1
Sep 16, 2026 2:50 PM
11 Comments
Joined Apr 2022
SmartLeopard568Sep 16, 2026 2:50 PM
11 Comments
This flavor is not great have had before.
1
Sep 17, 2026 2:56 AM
9 Comments
Joined Sep 2017
drogo17xSep 17, 2026 2:56 AM
9 Comments
This flavor is insanely good. Taste exactly like fruity loops.

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Sep 17, 2026 7:20 PM
129 Comments
Joined Apr 2019
buntyv007Sep 17, 2026 7:20 PM
129 Comments
RETURNED 😟😡. I ordered 4 pack and 1 of them was expired a month ago and 3 of them going to expire in 3 weeks.

Hence the discount. 🤷 ♂️
Sep 18, 2026 10:18 PM
2.6K Comments
Joined Jan 2013
tonkotsuSep 18, 2026 10:18 PM
2.6K Comments
Quote from buntyv007 View quoted comment :
RETURNED 😟😡. I ordered 4 pack and 1 of them was expired a month ago and 3 of them going to expire in 3 weeks.

Hence the discount. 🤷 ♂️
Got 2 and 1 expires in a month

Returned

It tastes fine tho, I mean the flavor itself is fine, not the best tasting but no issues

No sure what everyone is crying about in the comments
Sep 23, 2026 4:08 AM
353 Comments
Joined Dec 2013
jimsgrandmaSep 23, 2026 4:08 AM
353 Comments
my god this flavor is abominable
if only I am not poor

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