The
75" Sony Bravia 9ii, (Model: K75XR90M2SKU: 6674081), was discounted on Best Buy [bestbuy.com] today down $600 to $3,999 from MSRP $4,599. I believe this is the first price drop on ANY of the 9ii's since launch this past summer 2026.
No extra steps needed, price is as advertised on the site.
Same discount on
Sony's own page [sony.com]
$3,998.00 on PC Richard & Son
[pcrichard.com] and
Crutchfield [crutchfield.com] as well.
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The Bravia 9's are MiniLED sets which mean independently controller RGB backlights. It excels at brightness. If you're watching at night or in a darker room OLEDs can be better. For me my home office and the family room are both bright rooms used at all hours of the day. Also no burn in concerns with MiniLED, and the saturated color and brightness tops out OLEDs for me. I've loved my OG 9
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