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So you love Target, and Target loves you back. But what if Target loved you enough to send you free stuff? That's basically the Hey, Bullseye sampling program in a nutshell. Some lucky Target shoppers get packages of new products delivered right to their door—no cost, no catch. Well, there is one catch: you have to write a review after you’ve tested the stuff out.
Getting into the program isn't exactly easy – it's invite-only – but it's definitely possible if you know what Target's looking for. Let’s take a walk through the whole thing—what Hey, Bullseye is, how it works, and some real steps you can take to get an invitation.
The Hey, Bullseye program is an invite-only initiative where selected Target customers get free products and all they have to do is write an honest review about them. It’s Target's way of getting feedback from shoppers to improve their products, and in exchange we get the chance to try new products without spending a dime.
Target doesn't pay reviewers or try to influence their opinions – all reviews, whether they’re glowing or critical, are posted unedited on Target.com as long as they meet their review guidelines. This unfiltered approach is what makes Hey, Bullseye reviews so valuable to other shoppers.
For us, the perks are obvious – who doesn’t like free stuff? But you'll also often get access to new products before they reach the shelves, giving you a head start on stuff that's worth buying. For Target, it's about building trust through genuine customer feedback which helps everyone shop smarter.
The variety of products sent out as samples in the Hey, Bullseye program is really impressive. Target carefully selects items based on what they want opinions on, meaning you could receive anything from:
The selection changes with each monthly campaign, and you'll often see seasonal items pop up around holidays. Some members have scored everything from advent calendars to projectors to cozy baby nightgowns. The key thing to remember: the products are chosen based on what Target wants feedback on most, so availability varies from campaign to campaign.
Once you're part of the program, here's what you can expect:
Important: Members are expected to review at least three out of every four products they receive. Don’t fall behind on your reviews as this could get you disinvited to future campaigns. Target wants active participants who'll actually follow through.
When you post a review, it'll appear on the product's page on Target.com along with other customer reviews, but with a special label indicating it came through the Hey, Bullseye program.
This is the million-dollar question: how do you actually get an invite to this program? Hey, Bullseye is an invitation-only club, so you can't just apply or sign up. Target handpicks members based on specific criteria. Don't panic, though – there are a few concrete steps you can take to get on their radar.
What Target Looks ForTarget chooses people for Hey, Bullseye based on how many reviews they've left on Target.com and how involved they are in Target's digital communities. They want engaged customers who have already shown they like to share their opinions.
Actionable Steps to Boost Your ChancesTarget employees, affiliates and suppliers are not eligible for Hey, Bullseye. This ensures reviews come from unbiased, regular customers. Beyond that, you simply need to be a Target customer with a Target.com account and a history of purchases and reviews. The program appears to be available throughout the United States, though specific geographic details aren't always disclosed.
There are plenty of other product testing programs, like Influenster or BzzAgent, but Hey, Bullseye has some unique advantages:
The Hey, Bullseye sampling program is one of the coolest perks Target offers its most engaged customers. While you can't apply directly, you can absolutely position yourself as an ideal candidate by being an active, thoughtful reviewer on Target.com.
You can start today: just log in to your Target account, pull up your recent purchases, and start writing reviews. Do this consistently over a few months and you'll boost your chances of getting that invitation.
Remember, the Hey, Bullseye program rewards customers who share honest opinions to help others shop smarter. So grab your last Target receipt and start reviewing—your mailbox full of free goodies might be just a few reviews away!
No, Hey, Bullseye members are not paid for writing reviews. You do get to keep everything you receive though. The lack of payment helps ensure reviews remain authentic and unbiased.
No, Target expects members to write honest reviews and negative reviews do not affect your membership in the program. If a product isn’t up to scratch, say so! This helps other shoppers and gives brands valuable feedback. The only requirement is to follow Target's review guidelines and to submit regular reviews.
The Hey, Bullseye program runs on a monthly campaign schedule. You won't necessarily be invited to every single campaign—invitations are sent in waves, and Target prioritizes members with a solid track record of writing reviews and those who have received lower total dollar values in past campaigns. This system helps ensure products are distributed fairly among active members.
No, Target employees, affiliates and suppliers are not eligible for Hey, Bullseye. This is so that reviews come from regular customers and there are no conflicts of interest.
Target wants members to review every product they get, but the minimum expectation is to review three out of every four items you receive. If you fall short of this, you may miss out on future campaigns.