This is their Black Friday price. It shows as early access for me, but I am not an Elite member so guessing everyone is eligible. Sounds like you need to be logged into your MyBestBuy account to see the price. I plan to pair this with my new Xbox One X.
4K Ultra HD 3840 x 2160 resolution
Outstanding detail that's ideal for watching high-resolution videos and playing games with settings maxed out.
1 ms response time
Delivers ultra-fast performance, minimizing lag and time-to-screen.
28" antiglare LED monitor
Efficient screen type uses LEDs to provide precise backlighting to pixels.
Adaptive synchronization technology that matches the frame rate of the monitor to any compatible AMD graphics card.
DisplayPort and HDMI inputs
Allow you to set up DVD players and other AV sources for a clear, high quality audio and video signal.
170° horizontal and 160° vertical viewing angles
Allow you to view the screen from a wide range of angles.
100,000,000:1 dynamic contrast ratio (1,000:1 typical)
Ensures images are crisp and clear with deep blacks and bright highlights.
300 cd/m² brightness
Produces bright images that can clearly be seen even in well-lit rooms.