I'm not sure if this is a local/regional sale, or if this is available at all Kroger stores. I was at an Atlanta area Kroger last night and came across both the Star Shower Slide Show and Laser Magic Projectors on sale for $19.99 (with shelf tags) and prominently displayed on a holiday endcap in the middle of the store. It rang up at $19.99 with my Kroger card. This is by far the lowest that I've seen for these projectors, which tend to average $38-$40. I've been interested in the Slide Show projector, but have been on the fence about it because a lot of of the reviews that I've read recommended using more than one projector and I wasn't sure how it would turn out. At this price I picked up two of the Slide Show projectors.