Omega Seamaster Aqua Terra Annual Calendar Automatic Men's Watch

Remember if you buy from Jomashop, there is no manufacturers warranty. And if you decide to return the watch, good luck.

Personally love Omega and Breitling. Most people don't understand why pay 4k for a watch when you can buy a simple $30 watch to tell time. It's the same as females who likes designer handbags or people that like Ferraris' , Lamborghinis' , Teslas, etc. even though you can buy a $1,000 car to take you point a to b. But, it all comes down to preferences.

Personally, I like movements. That's my main interest in watches, having a tiny fairly complicated machine on your wrist doing something simple as telling time... So although subjective, just looking at the finish on Omega's movements compared to Rolex... I'd choose an Omega over a Rolex, considering they're about the same range of watches.

I like seeing the movement working, and although they are very reliable movements, Rolex movements are boring. Not to mention you can't see them anyway through a solid caseback.

Rolex is smart by keeping their watches fairly unchanged throughout their model history. It keeps them more recognizable, and provides more of a heritage to them... Omega hasn't done as well on that (minus maybe the Speedmaster for the most part). But I've never tried a Rolex that didn't feel dated.

Omega has usually felt more solid, more stylish, and appear to have a lot more finish work into their movements (and some innovation). I prefer a clear caseback so I can see the movement. That also helps to identify fakes. I also like to wear a nice watch, but prefer not getting attention for my watch. So that's a plus to me. To add to that, not Rolex fault, but there's always the "Is that real?" question with Rolex, since there are so many counterfeit Rolex watches out there.

I know many of those are opinions, but those are my reasons for preferring Omega to Rolex. I don't usually sell my watches so resale is not a big concern, and if you buy an Omega for the right price, you probably won't do too bad reselling it... But you are correct that Rolex wins in resale and maybe that's all that matters... But unless you happen to like a similar Rolex design better than Omega... Then it would seem you are only trying to make an investment... In that case I'd argue there's most likely way better investments than a Rolex anyway (outside of watches). If you simply like the Rolex better, buy it. I would have if I seen one I liked.

So make things simple. Omega is better because you can buy a similarly respected brand, with similar (or arguably better) quality, for less money... And if you buy it for the right price, you probably won't lose money. Rolex is better because of their vastly superior marketing, and price control. Which makes their resale better. In the end its just a matter of preference, and neither are really worth the prices they charge for them, other than perceived value. If either had a Timex logo everything else identical, nobody would pay $50 for one. So maybe investment value is what matters, which comes down to which logo is printed on the face.