I did see this a little cheaper a while back.......but this is the best price I have seen for this most recently. It was $1099 up until about 15 minutes ago, and just dropped $200. Includes a case and SD card as well as lens, and external viewfinder. This camera has gotten great reviews and main gripe is that it does not come with a built in viewfinder. They are now bundling it with the viewfinder if you buy it with many lens bundles. Other lens bundles seem to also be offering $200 off as well if you prefer. Also, the base camera is $50 off normal price . Also, note that since the viewfinder uses the hot shoe, you cannot use an external flash and external viewfinder at the same time. DPReview called this camera the best mirrorless camera around $1000 in their November 2020 article.