Movies Anywhere: Some titles are "Movies Anywhere" compatible
This allows supported titles to be transferred and added to other participating digital content providers carrying the same title and adds them to your library there (i.e. Amazon Prime Video, VUDU, Google Play, Microsoft Movies & TV, Verizon FiOS & more).
You can also watch Movies Anywhere supported titles via the Movies Anywhere app on supported devices.
Select Roku TV and standalone Roku streaming devices can access your iTunes video library via the Apple TV app for Roku (free to download here on Roku.com or simply add the Apple TV channel on your Roku device's Channel Store).