The way I was able to purchase for this price was to shop the Montville, NJ store zip code 07045 and check out via paypal. Shipping was free. Home Depot is selling 20 lbs of Scotts EZ Grass Seed Tall Fescue Seed and Repair Mix for $11.30 at certain stores. MSRP on this product from brick seek is $54.98 and the 3lb repair bottle is currently $15.35. I posted this yesterday but didn't realize it was store specific and marked it expired. But other members reported they were able replicate the same deal by checking out this way.
Update looks like hd killed the deal for the Montville store, try Union NJ 07083
Update 2 try Forked River, NJ 08731 and Toms River, NJ 08755
Try West Long Branch, NJ 07764
Old Bridge, NJ 08857
North Bergen, NJ 07047
Secaucus, NJ 07094
Flemington, NJ 08822