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Apple - AirPods Max $454.69 at Best Buy
$454.99
https://www.bestbuy.com/site/appl.../6373460.p
Apple - AirPods Max for $455
Apple - AirPods Max for $455
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Quality - No.
ANC - No.
Sound -No, unless you EQ them so they're not such a muddy mess.
The XM4's are fine, and for anyone who doesn't own Apple products, they're a magnificent choice, especially when you can find them under $250. Value tor the dollar, at a discount, they're hard to beat.
But the APMs have tighter, better controlled sound (better overall sound with Apple products, even lacking EQ), noticeably better ANC (including passthrough/transparency), and WAY better build quality. They also have a second-to-none interaction design and experience. (The XM4's crappy mic—even after the patch—awkward "hand over ear" transparency mode, just-as-awkward adaptive mode, and inability to easily change the ear cushions are obvious strikes against it.)
At $455, these APMs are a good deal for any Apple user who wants these now and is just as interested in features as sound. I think they'll drop some more over time, but I don't see them going new for under $400 (new) for some time.
Edit: I see an open box option for $413. If you have one at your store, you might even get them to drop the price a bit, if you're so inclined.