Velveeta Big Ten Basketball Program - April 1, 2022

Eligibility: Velveeta Big Ten Basketball Program (the "Promotion") is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old (or nineteen (19) years of age or older for residents of Alabama and Nebraska) and residents of Puerto Rico who are at least twenty-one (21) years old or older at the time of entry.

Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

Timing: The Promotion begins on December 3, 2021 at 12:00 a.m. Eastern Time ("ET"), ends on April 1, 2022 at 11:59 p.m. ET (the "Promotion Period") and consists of two (2) Sweepstakes Entry Periods (each an "Entry Period") as outlined below.

Entry Period Start Date at 12:00 a.m. ET End Date at 11:59 p.m. ET Mail-in Postmark Date Mail-in Receive by Date Approximate Drawing Date

1. 12/3/21 1/23/22 1/24/22 1/31/22 2/8/22
2. 1/24/22 4/1/22 4/1/22 4/8/22 4/15/22

How to Enter: During the Promotion Period, visit www.DunkwithVelveeta.com ("Website") and complete and submit the registration form including a valid home address. P.O. Boxes are not permitted. Then, you may proceed to enter the Sweepstakes and play the Instant Win Game as outlined below.

• a. Sweepstakes: There are two (2) ways to enter, as outlined below.
  
• I. Make a Qualifying Purchase: During the Promotion Period, purchase participating Velveeta Shells and Cheese and/or Velveeta Loaves as outlined in Appendix A and keep your receipt. Online purchases are not eligible. Take an image of your entire receipt. The receipt image must be clear and legible, include retailer name, purchase date and time, the Velveeta Shells and Cheese and/or Velveeta Loaves purchase, and the purchase price. Then, visit the Website, register (on your first visit) or login, and tap/click on the "UPLOAD RECEIPT" button. Then, follow the instructions to upload the image of your receipt. You will receive one (1) Sweepstakes entry into the applicable Entry Period drawing for each package of Velveeta Shells and Cheese and/or Velveeta Loaves purchased (i.e. if you purchase a three (3) pack bundle, you will receive three (3) Sweepstakes entries).
  
• II. Mail-in Alternate Method: To enter the Sweepstakes without making a purchase, hand print your name, address, day and evening phone numbers, email address, and date of birth on a 3" x 5" piece of paper and mail it in an envelope with proper postage to "Velveeta Big Ten Basketball Program," c/o Merkle Inc., P.O. Box 5022, Department 850784, Kalamazoo, MI 49003-5022. You will receive one (1) Sweepstakes entry into the applicable Entry Period drawing. Limit: One (1) entry per envelope. All mail-in entries must be handwritten and must be postmarked by and received by the dates listed above in Section 3. All entries become the exclusive property of Sponsor and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.
  
• Limit: Each entrant may enter the Sweepstakes up to thirty (30) times during the Promotion Period regardless of method or combination of methods of entry.
  
• b. Instant Win Game: During the Promotion Period, visit the Website, register (on your first visit) or login, and tap/click on the "LET'S PLAY" button. You will advance to the Instant Win Game page to receive one (1) Instant Win Game play for that day. Once on the Instant Win Game page, play the game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game.
  
• Limit: Each entrant may play one (1) time per day during the Promotion Period.

Sweepstakes/Instant Win Game: Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator will randomly select the potential Sweepstakes Entry Period winner, from all eligible entries received from the applicable Entry Period on or around the date listed above in Section 3. Nonwinning entries from Entry Period 1 will not carry over into Entry Period 2.

Instant Win Game: Five thousand five hundred (5,500) random, computer-generated winning times, one for each prize listed below, will be generated during the Promotion Period. If you are the first player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated.

8. Prizes:
Sweepstakes Prizes: ONE (1) ENTRY PERIOD 1 GRAND PRIZE: A trip for four (4) to Indianapolis, IN for Big Ten Championship Experience. Trip package includes round trip, coachclass air transportation for four (4) from a major airport near winner's home (determined by

Sponsor in its sole discretion) to Indianapolis, IN; three (3) nights' accommodations at a hotel determined by Sponsor in its sole discretion (two (2) rooms, double occupancy); ground transportation to and from destination airport and hotel; four (4) game tickets for three (3) games; $5,300 check; breakfast with a B10 talent (all details determined by Sponsor), $500 worth of Big Ten merchandise; and travel agent services. Winner must travel on March 11, 2022 and return on March 14, 2022 or prize will be forfeited. Approximate Retail Value ("ARV"): $19,670.

ONE (1) ENTRY PERIOD 2 GRAND PRIZE: Branded basketball court, hoop, net return system, sports court, ball rack, basketballs, ball pump and onsite labor to assemble/install. Winner can also select add-ons or the cash value, including team bench, scorekeeper, custom uniforms, sport light, and outdoor speaker. ARV: $19,309.00. Should the winner elect to donate the prize instead, they will collaborate with the Publicis Groupe team to find a suitable candidate (i.e., community center/park in their neighborhood) and work with that organization to fulfill the prize. Odds of winning a Sweepstakes Prize depend on the number of eligible entries received during the applicable Entry Period.

Instant Win Game Prizes:
Prize Description Quantity ARV

• Velveeta Cornhole Set 3 $995.00
• Velveeta Locker Room Chair 2 $225.00
• $100 Shop.BigTenStore.com gift card 50 $100.00
• Velveeta Cooler 15 $71.00
• Velveeta Jersey 50 $64.00
• Outdoor Speaker & Wireless Powerbank 30 $55.00
• $50 Shop.BigTenStore.com gift card 100 $50.00
• $25 Shop.BigTenStore.com gift card 200 $25.00
• Velveeta Basketball 50 $23.00
• $10 Shop.BigTenStore.com gift card 500 $10.00
• Free product coupon good for a 2# Velveeta Original Loaf 500 $7.99
• Free product coupon good for a box of Original Velveeta
• Shells and Cheese Dinner 4,000 $3.00

https://www.dunkwithvelveeta.com/