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Taschen's "Logo Beginnings", 24% Off Amazon, $61.04
$61.04
Great reference book for graphic designers, artists, and ethusiasts.
"Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today."
https://www.amazon.com/Logo-Begin...deae8f9
"Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today."
https://www.amazon.com/Logo-Begin...deae8f9
Created 06-27-2022
at 11:22 AM
by imsothrifty
in
Books
(2)
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| Product Name: | Logo Beginnings |
| Manufacturer: | TASCHEN |
| Product SKU: | 3836582287 |
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