Joined Oct 2009
Shemomedjamo
Forum Thread
FTC to Explore Rulemaking to Combat Fake Reviews and Other Deceptive Endorsements
June 30, 2023 at
07:40 AM
Thread Details
Last Edited by TekkenLord June 30, 2023 at 07:42 AM
about time:
The ANPR seeks comment on the costs and benefits of a potential rule, as well as the pervasiveness and potential harms to consumers and competition from certain clearly deceptive or unfair practices involving reviews and endorsements including:
Fake reviews: These include reviews and endorsements by people who do not exist or have not used the product or service or who lie about their experiences.
Review reuse fraud: Some sellers hijack or repurpose reviews posted about another product or service.
Paid reviews: Marketers may pay for positive reviews about their products or negative reviews about competitors' products.
Insider reviews: These include reviews written by a company's executives or solicited from its employees that don't mention their connections to the company.
Review suppression: Companies might claim that their websites display all reviews submitted by customers when they suppress negative reviews or attempt to suppress reviews on other platforms by threatening the reviewers.
Fake review websites: This is when a seller sets up a purportedly independent website or organization to review or endorse its own products.
Buying followers: This involves buying or selling followers, subscribers, views, or other indicators of social media influence.
https://www.ftc.gov/news-events/n...dorsements
https://www.washingtonp
The ANPR seeks comment on the costs and benefits of a potential rule, as well as the pervasiveness and potential harms to consumers and competition from certain clearly deceptive or unfair practices involving reviews and endorsements including:
Fake reviews: These include reviews and endorsements by people who do not exist or have not used the product or service or who lie about their experiences.
Review reuse fraud: Some sellers hijack or repurpose reviews posted about another product or service.
Paid reviews: Marketers may pay for positive reviews about their products or negative reviews about competitors' products.
Insider reviews: These include reviews written by a company's executives or solicited from its employees that don't mention their connections to the company.
Review suppression: Companies might claim that their websites display all reviews submitted by customers when they suppress negative reviews or attempt to suppress reviews on other platforms by threatening the reviewers.
Fake review websites: This is when a seller sets up a purportedly independent website or organization to review or endorse its own products.
Buying followers: This involves buying or selling followers, subscribers, views, or other indicators of social media influence.
https://www.ftc.gov/news-events/n...dorsements
https://www.washingtonp
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Obviously, there is rampant abuse.
Best practice is to learn the returns policies and take reviews with a grain of salt. So many of our purchases are online now, so it is a gamble trying new things without the advantage of having them available to examine. Even sites like this, where the users are supposed to be the voice of reality can and do have issues. Use mod alerts when you find suspected shill posts.