H-E-B Stores is offering Bonus $10 or $20 H-E-B Gift Card with Select $50 or $100 Gift Card Purchases when you 'clip' Digital Coupon on the product page. Offer is valid In-Store only.
Thanks Community Member everestsun for finding this deal
Note, you may redeem Digital Coupon In-Store via App (Android or iOS) or In-Store via Phone Number & Pin (details here).
Available Options (offer valid In-Store only, links for reference only):
Buy Following $50 Gift Card, Receive Bonus $10 H-E-B Gift Card
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H-E-B Stores is offering Bonus $10 or $20 H-E-B Gift Card with Select $50 or $100 Gift Card Purchases when you 'clip' Digital Coupon on the product page. Offer is valid In-Store only.
Thanks Community Member everestsun for finding this deal
Note, you may redeem Digital Coupon In-Store via App (Android or iOS) or In-Store via Phone Number & Pin (details here).
Available Options (offer valid In-Store only, links for reference only):
Buy Following $50 Gift Card, Receive Bonus $10 H-E-B Gift Card
I imagine they get discounts when they buy the gift cards wholesale from the other stores; so off the bat they make profit when they sell you a Starbucks giftcard. And since those stores' gift cards, Starbucks in this example, are more likely to be bought, they incentivize people to buy it by attaching their own gift card as "Free", but really you've already paid for it because they bought the Starbucks card for $80 and sold it to you for $100, which is why they can give you a "free" $20 gift card to their store. That payment is now in their books as cash flow, so they don't care whether you choose to exchange that $20 gift card for an item in their store because they've already gotten paid. And when you do use the gift card, you've got no choice but to use it at their store; which they'll make more profit because they've marked up all their items after they bought it wholesale too.
Starbucks is genius for doing this, because they have on their app to automatically reload your gift card (which earns you double points, businesses and governments "incentivize" when they want to reward you for good behavior 😏) when it falls below an amount you choose. And whenever you reload, you've put money from your pocket into theirs in the form of a gift card. The gift card is like a holding station for the service you will eventually want later on; but it also allows them to have their cake and eat it too.
Idk for 100% certainty this is the reason why they do it, but that's my understanding of why gift cards are so big with businesses. If people see enough value in your service, they'll literally give you money and call for the service later on. Meanwhile, businesses can pay for employees and other expenses with your money that they haven't provided service for...yet.
Sorry if you already knew this and I wasted your time. Lol. It's just such a simple but genius way of conducting business that I find pretty amazing.
Can someone explain the economics of why stores do this? I can't figure it out.
Does Lowes sell these at a discount to HEB?
Part of it is that a percentage of cards get lost or unused or left with a few dollars on card and people don't wanna mess with it…win-win for merchants.
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from buyitused
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Can someone explain the economics of why stores do this? I can't figure it out.
Does Lowes sell these at a discount to HEB?
I imagine they get discounts when they buy the gift cards wholesale from the other stores; so off the bat they make profit when they sell you a Starbucks giftcard. And since those stores' gift cards, Starbucks in this example, are more likely to be bought, they incentivize people to buy it by attaching their own gift card as "Free", but really you've already paid for it because they bought the Starbucks card for $80 and sold it to you for $100, which is why they can give you a "free" $20 gift card to their store. That payment is now in their books as cash flow, so they don't care whether you choose to exchange that $20 gift card for an item in their store because they've already gotten paid. And when you do use the gift card, you've got no choice but to use it at their store; which they'll make more profit because they've marked up all their items after they bought it wholesale too.
Starbucks is genius for doing this, because they have on their app to automatically reload your gift card (which earns you double points, businesses and governments "incentivize" when they want to reward you for good behavior 😏) when it falls below an amount you choose. And whenever you reload, you've put money from your pocket into theirs in the form of a gift card. The gift card is like a holding station for the service you will eventually want later on; but it also allows them to have their cake and eat it too.
Idk for 100% certainty this is the reason why they do it, but that's my understanding of why gift cards are so big with businesses. If people see enough value in your service, they'll literally give you money and call for the service later on. Meanwhile, businesses can pay for employees and other expenses with your money that they haven't provided service for...yet.
Sorry if you already knew this and I wasted your time. Lol. It's just such a simple but genius way of conducting business that I find pretty amazing.
All of the above is true, but from the third party's (let's say Lowe's as an example) view selling giftcards is a great way to "borrow" funds. There is no need to pay interest on the funds received, and they don't have to even repay the principal back. Lowe's just gives you maked up merchandise in return.
Overall it's a win for everyone, assuming you don't forget to use the giftcard.
Last edited by rorteg03 December 11, 2024 at 11:25 AM.
I'm guessing you can not use H.E.B gift card to buy… let's say, a Lowe's gift card. i.e. the "free" money would have to be used at H.E.B which doesn't have great deals for most other things.
You can't use an HEB giftcard in a transaction while buying any giftcard. But in central Texas, HEB has the better prices on groceries in the region. Walmart has decent pricing, but freshness varies there.
Can someone explain the economics of why stores do this? I can't figure it out.Does Lowes sell these at a discount to HEB?
H-E-B gets a cut of the sale. Otherwise, why would any retailer sell 3rd party GCs for no profit?
H-E-B, like other retailers, have an estimate on how much of their own GC goes unspent after x amount of time. Gift cards are essentially interest-free loans, and in a high interest rate environment, these "free loans" can generate 5% or higher just sitting in an HYSA, on top of not having to pay high interest to borrow money for business expenses/expansion etc. It's a double-win... for the business.
When a gift card is purchased, the entire money spent is tied to the retailer; barring rules regarding cash redemption of gift cards, this money cannot be spent anywhere else after purchase (things are a bit more complicated with the multi-retailer GCs like Happy/One4All, Zillions). Instead of putting drinks on tabs, customer is prepaying the bar for future drinks they may forget to redeem.
Some places have restrictions on what GCs can be used for (a common one is no buying GC with GC). Multiple GCs under same company can be confusing (Disney vs Disney+ GCs, iTunes vs Apple store GCs before Apple combined the two).
All of this sums up to: $100 in GC is not of the same value as $100 in cash. Which is why retailers are able to sell GCs at discount.
Here's some math:
Assuming HYSA pay 5% (they were up until recently). $100 cash becomes $105 cash in a year. $100 GC is still $100 GC in a year if you don't spend it at all. Essentially $100 GC becomes like $95 after a year subtracting the potential interest gain you could have had. After two years, that $100 GC becomes like $90. In addition, due to inflation, the amount of goods the $100 GC could have bought shrinks every year. The longer a customer takes to spend the GC, the more the retailer benefits.
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Can someone explain the economics of why stores do this? I can't figure it out.
Does Lowes sell these at a discount to HEB?
I like all of the previous explanations. My local grocery store actually has buy $75 and get a $25 store gift card!
Though notice usually it's many of the same merchants participating in these promotion (Lowes, Starbucks, Bath Body Works, Ulta). Wish Amazon or Walmart or more Gas Stations participated).
Last edited by vjimmy December 11, 2024 at 07:40 PM.
I like all of the previous explanations. My local grocery store actually has buy $75 and get a $25 store gift card!
Though notice usually it's many of the same merchants participating in these promotion (Lowes, Starbucks, Bath Body Works, Ulta). Wish Amazon or Walmart or more Gas Stations participated).
Can someone explain the economics of why stores do this? I can't figure it out.
Does Lowes sell these at a discount to HEB?
1, HEB gets the gift cards at slightly less than cost, because the shops and restaurants that sell gift cards know that people with gift cards are more likely to purchase items that are high margin and/or impulse, rather than shopping for sales / deals, because gift cards psychologically feel more like "already spent money" vs using cash.
2. Most gift cards, especially those gifted to other people, end up unused in whole or in part. TGIFridays was up for sale and one of the things they had to list was outstanding liabilities which included all unused gift cards since they started selling them, because theoretically they COULD be redeemed even though most not sold this year are likely lost or in the garbage. The amount unredeemed added up to 50 Million $.
3. Even for the HEB gift card, the redemption amount is likely far less than 80%, which covers their percentage of loss plus room for a nice healthy profit. Similarly, most people at HEB with a gift card you are apt to buy higher margin nonsense because #1 above.
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Starbucks is genius for doing this, because they have on their app to automatically reload your gift card (which earns you double points, businesses and governments "incentivize" when they want to reward you for good behavior 😏) when it falls below an amount you choose. And whenever you reload, you've put money from your pocket into theirs in the form of a gift card. The gift card is like a holding station for the service you will eventually want later on; but it also allows them to have their cake and eat it too.
Idk for 100% certainty this is the reason why they do it, but that's my understanding of why gift cards are so big with businesses. If people see enough value in your service, they'll literally give you money and call for the service later on. Meanwhile, businesses can pay for employees and other expenses with your money that they haven't provided service for...yet.
Sorry if you already knew this and I wasted your time. Lol. It's just such a simple but genius way of conducting business that I find pretty amazing.
Went back to the store and told the manager, who checked the rest of the stack. They were all compromised.
If you are going to buy a gift card please open the card before you put any money on it.
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Does Lowes sell these at a discount to HEB?
Does Lowes sell these at a discount to HEB?
Our community has rated this post as helpful. If you agree, why not thank carlmagno1007
Does Lowes sell these at a discount to HEB?
Starbucks is genius for doing this, because they have on their app to automatically reload your gift card (which earns you double points, businesses and governments "incentivize" when they want to reward you for good behavior 😏) when it falls below an amount you choose. And whenever you reload, you've put money from your pocket into theirs in the form of a gift card. The gift card is like a holding station for the service you will eventually want later on; but it also allows them to have their cake and eat it too.
Idk for 100% certainty this is the reason why they do it, but that's my understanding of why gift cards are so big with businesses. If people see enough value in your service, they'll literally give you money and call for the service later on. Meanwhile, businesses can pay for employees and other expenses with your money that they haven't provided service for...yet.
Sorry if you already knew this and I wasted your time. Lol. It's just such a simple but genius way of conducting business that I find pretty amazing.
Overall it's a win for everyone, assuming you don't forget to use the giftcard.
- H-E-B gets a cut of the sale. Otherwise, why would any retailer sell 3rd party GCs for no profit?
- H-E-B, like other retailers, have an estimate on how much of their own GC goes unspent after x amount of time. Gift cards are essentially interest-free loans, and in a high interest rate environment, these "free loans" can generate 5% or higher just sitting in an HYSA, on top of not having to pay high interest to borrow money for business expenses/expansion etc. It's a double-win... for the business.
- When a gift card is purchased, the entire money spent is tied to the retailer; barring rules regarding cash redemption of gift cards, this money cannot be spent anywhere else after purchase (things are a bit more complicated with the multi-retailer GCs like Happy/One4All, Zillions). Instead of putting drinks on tabs, customer is prepaying the bar for future drinks they may forget to redeem.
- Some places have restrictions on what GCs can be used for (a common one is no buying GC with GC). Multiple GCs under same company can be confusing (Disney vs Disney+ GCs, iTunes vs Apple store GCs before Apple combined the two).
All of this sums up to: $100 in GC is not of the same value as $100 in cash. Which is why retailers are able to sell GCs at discount.Here's some math:
Assuming HYSA pay 5% (they were up until recently). $100 cash becomes $105 cash in a year. $100 GC is still $100 GC in a year if you don't spend it at all. Essentially $100 GC becomes like $95 after a year subtracting the potential interest gain you could have had. After two years, that $100 GC becomes like $90. In addition, due to inflation, the amount of goods the $100 GC could have bought shrinks every year. The longer a customer takes to spend the GC, the more the retailer benefits.
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Does Lowes sell these at a discount to HEB?
Our community has rated this post as helpful. If you agree, why not thank knivez
Went back to the store and told the manager, who checked the rest of the stack. They were all compromised.
If you are going to buy a gift card please open the card before you put any money on it.
Went back to the store and told the manager, who checked the rest of the stack. They were all compromised.
If you are going to buy a gift card please open the card before you put any money on it.
Does Lowes sell these at a discount to HEB?
Though notice usually it's many of the same merchants participating in these promotion (Lowes, Starbucks, Bath Body Works, Ulta). Wish Amazon or Walmart or more Gas Stations participated).
Though notice usually it's many of the same merchants participating in these promotion (Lowes, Starbucks, Bath Body Works, Ulta). Wish Amazon or Walmart or more Gas Stations participated).
Does Lowes sell these at a discount to HEB?
2. Most gift cards, especially those gifted to other people, end up unused in whole or in part. TGIFridays was up for sale and one of the things they had to list was outstanding liabilities which included all unused gift cards since they started selling them, because theoretically they COULD be redeemed even though most not sold this year are likely lost or in the garbage. The amount unredeemed added up to 50 Million $.
3. Even for the HEB gift card, the redemption amount is likely far less than 80%, which covers their percentage of loss plus room for a nice healthy profit. Similarly, most people at HEB with a gift card you are apt to buy higher margin nonsense because #1 above.
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Stack this with my 6% cash back from amex at grocery stores makes this extra slick.
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