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southerngunner 8.1K Views
Mar 21, 2025 3:36 AM

Sony 55" Class - BRAVIA 3 Series - 4K UHD Costco in store - $399.97 YMMV

$400

$600

33% off
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In store only all the Louisiana Costco's have this in store on clearance for $399.97.

Check your local warehouse using the Costco app and hit warehouse tab at the bottom to search local pricing and inventory.

https://www.costco.com/.product.4000276940.html
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In store only all the Louisiana Costco's have this in store on clearance for $399.97.

Check your local warehouse using the Costco app and hit warehouse tab at the bottom to search local pricing and inventory.

https://www.costco.com/.product.4000276940.html

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Mar 21, 2025 5:57 AM
127 Comments
Joined Sep 2014
johnngaingMar 21, 2025 5:57 AM
127 Comments
How's this tv for the 399 price point?
Mar 21, 2025 2:44 PM
192 Comments
Joined Nov 2018
Dmitry92Mar 21, 2025 2:44 PM
192 Comments

Our community has rated this post as helpful. If you agree, why not thank

Quote from johnngaing View quoted comment :
How's this tv for the 399 price point?
It has an IPS panel with no local dimming, so the contrast is very poor, and the picture quality is average. IMHO, go for the TCL Q7 instead, it's currently $399 for the 55" model.
1
Original Poster
Mar 21, 2025 4:36 PM
110 Comments
Joined Dec 2013
southerngunner
Original Poster
Mar 21, 2025 4:36 PM
110 Comments
Quote from Dmitry92 View quoted comment :
It has an IPS panel with no local dimming, so the contrast is very poor, and the picture quality is average. IMHO, go for the TCL Q7 instead, it's currently $399 for the 55" model.
I agree with this. Reasons I'd see for the Sony are the brand, Costco 3 year warranty, and better upscaling.
Mar 23, 2025 2:27 PM
2.9K Comments
Joined May 2015
justyeMar 23, 2025 2:27 PM
2.9K Comments
6.8 rating on rtings.com for HDR movies. You don't want to get this for HDR. There are better TVs from TCL and Hisense for the same price as this. I can't believe people spent $600 on this.

The budget Samsung, Sony, and LG models are not very good. I think you either buy their expensive ones or buy TCL if you're going for the $600 or less crowd. Hisense is more of a gamble longevity wise.
Mar 23, 2025 8:48 PM
2.4K Comments
Joined Jul 2007
eko427Mar 23, 2025 8:48 PM
2.4K Comments
Quote from justye View quoted comment :
6.8 rating on rtings.com for HDR movies. You don't want to get this for HDR. There are better TVs from TCL and Hisense for the same price as this. I can't believe people spent $600 on this.

The budget Samsung, Sony, and LG models are not very good. I think you either buy their expensive ones or buy TCL if you're going for the $600 or less crowd. Hisense is more of a gamble longevity wise.
If my mom watches a lot standard definition foreign TV channels via OTA, will the better upscaling on the Sony make a big difference over a TCL?
Apr 7, 2025 9:21 PM
148 Comments
Joined Dec 2019
FaithfulPencil8404Apr 7, 2025 9:21 PM
148 Comments
Quote from Dmitry92 View quoted comment :
It has an IPS panel with no local dimming, so the contrast is very poor, and the picture quality is average. IMHO, go for the TCL Q7 instead, it's currently $399 for the 55" model.
Why buy 3rd rate chinese crap instead of a quality brand? Google TCL Hisense class action.
Apr 13, 2025 3:53 PM
1 Comments
Joined Apr 2025
UniqueGuitar380Apr 13, 2025 3:53 PM
1 Comments
Quote from eko427 View quoted comment :
If my mom watches a lot standard definition foreign TV channels via OTA, will the better upscaling on the Sony make a big difference over a TCL?
I would recommend this over TCL for your use case. I picked it up for $299 this week at my local Costco (reduced from $399!) as a bedroom TV. Compared to my Sony X90L, this TV delivers similar performance for regular SDR content (especially low-quality content). You just can't beat Sony for upscaling, video enhancement ("Reality Creation"), and color accuracy. The IPS panel's black levels are good enough for regular TV shows/movies. Compared to X90L, the only change I had to make was changing the 'Reality Creation' setting from auto to manual with mid-level settings. The X90L's auto mode for Reality Creation is superior, thanks to the XR processor. Costco's model also comes with the premium back-lit remote.

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