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forum threadAutumn | Staff posted Nov 04, 2025 05:33 PM
forum threadAutumn | Staff posted Nov 04, 2025 05:33 PM

From Company Ownership to Front Page: Your Top Slickdeals Questions, Answered

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Hey everyone,

You've asked how Slickdeals works: who owns us, how deals are picked, and what makes the Frontpage.
Here are straightforward answers from the team, no spin. If you want more detail, we'll keep updating this page.

Who owns Slickdeals?

Slickdeals has been privately owned since it was founded in 1999 by Van Trac. Since 2012, the company has navigated multiple stages of growth and evolution with the support of investors and owners, including Warburg Pincus and Goldman Sachs. Today, we're still independently operated under private ownership.

Do investors have any say in what merchants you have on your site?

No, none. Our investors have input on overall financial goals such as growth targets, but they don't make any decisions about what merchants or deals appear on Slickdeals. What you see on the site is entirely driven by our internal team and, most importantly, by our community.
Do merchants send you deals to post for them?

We do have a program that lets merchants submit deals for review by our Deal Specialists. It's never pay-to-play. Deal Specialists review every submission and only post offers that meet community standards on price and quality.

Here's how it works: our Deal Specialists review every submission. They'll check if that product (or a similar one) has been posted before and how our members responded. If the data shows members liked it at a certain price but not at another, they'll actually go back to the merchant and ask if they can lower the price. If the merchant can't, we usually pass.
If history shows our members just aren't interested in that product at all, we'll also pass.


Bottom line: we only post something if the team genuinely believes it's a good deal.


If you work with a merchant, does that mean they're guaranteed to go Front Page?


Nope. Front Page is earned, not bought. A deal's popularity (meaning community votes, engagement, and value) determines whether it makes it there, not whether we have a working relationship with the merchant.

What is the difference between a Deal Specialist and a Deal Hunter?

Deal Specialists review deals submitted to us, while Deal Hunters go out and independently find deals across the web.

Why do I see the same merchant often? Can you stop?

We know seeing the same merchant can get old. We feature them when the data shows a strong value for members. If you've had a bad experience, add a comment; your feedback affects what we surface.

We've actually stopped working with certain merchants in the past because of member feedback. Your experiences and opinions directly shape who we feature, so if you're tired of seeing a certain name, let us know why. We do pay attention.

Do you ever bump down a deal because a merchant isn't working with you?

Absolutely not.

Do mods remove posts that criticize merchants you work with?

We actually welcome and encourage honest feedback, even when it's negative. That's part of what makes Slickdeals different: members can speak freely about their experiences.
What we do remove are personal attacks and shills.
  • ✅ "This merchant never ships on time." — Fair feedback
  • ❌ "OP is an idiot" — Harassment, removed
Criticism of a product or merchant = fine. Harassment = not fine.

Why work with merchants at all?

Just like any other business, we've got bills to pay. We have about 250 employees, servers, infrastructure, and everything else that keeps Slickdeals running.
Some sites throw pop-ups and autoplay ads at you, or put deals behind paywalls. We've always wanted Slickdeals to stay free, open, and user-driven, so working with merchants in specific, limited ways helps make that possible without ruining your browsing experience.

Do staff have secret accounts to influence votes/comments?

Absolutely not. That's a strict no-go.

Our staff are Slickdeals users too and do organically engage with the community. For example, I like and comment on deals with my staff account but it's on items i've actually purchased or know that it's a good value. Whatever we do is labeled Staff, so it's all in the open.

Some staff accounts are used only for testing. For example, a staff account may be used to make sure things display correctly on the site, but those accounts are not used to post, vote, or engage in discussions. Most testing happens in a closed environment anyway, not on the live site.

Ok, what about bots then?

We have Slickdeals Scout. It scans retailers for price drops and posts them. It doesn't vote, comment, or influence rankings.

Why was my political post removed?

We get this one a lot. Our moderators aren't biased toward any political side, they're just enforcing the same rule across the board: Slickdeals isn't a political platform.

We remove political posts because they almost always turn into arguments and derail deal discussions. Speaking from experience (many of us were community members before being staff), it's tough to delete posts you might personally agree with, but it's part of keeping the space on-topic and welcoming.

Why so many Amazon deals?

Yes, you're right, a lot of Amazon deals are posted on our site by both community members and staff. Given the sheer volume of products and promotions Amazon runs, plus how popular they are with our community, it's no surprise those deals make up a big share of our content.

That said, we're always open to more variety. If you're shopping and come across an amazing deal from a merchant or store and you want to share it with our members, please post it!! And if there are merchants or types of products you'd like to see more often, let us know.

You can email us at [email protected] (yes, we know, old school ) or post in the Help Me Find a Deal forum if you're looking for something specific.

Do you allow self-promotion?

We draw a hard line between sharing an organically found deal and marketing on behalf of a company. If something feels like an ad instead of a contribution, it's removed. If we find proof that the merchant is posting for themselves, it's removed. If we find out a merchant is voting for themselves or using various accounts to vote for themselves, that account is typically banned and if this has been an ongoing issue with a particular merchant, if they continue despite warnings to stop, they may be banned from being posted on our site.

Thanks

Thanks for sticking with us through all that. And honestly, for caring enough to ask these questions in the first place. Slickdeals has always been about the people who make the community what it is: you all. The feedback, the deal-hunting, the call-outs when we miss something are what keep this place sharp and worth visiting.

We're not perfect, but we're listening. The more open we can be about how things work behind the scenes, the better this community gets for everyone.

If there's something we didn't cover here (or something you think we should talk about next time), don't be shy. Drop it in the forums or email [email protected]. We'll keep the conversation going.
Community Notes
About the Poster
Deal Details
Community Notes
About the Poster
Hey everyone,

You've asked how Slickdeals works: who owns us, how deals are picked, and what makes the Frontpage.
Here are straightforward answers from the team, no spin. If you want more detail, we'll keep updating this page.

Who owns Slickdeals?

Slickdeals has been privately owned since it was founded in 1999 by Van Trac. Since 2012, the company has navigated multiple stages of growth and evolution with the support of investors and owners, including Warburg Pincus and Goldman Sachs. Today, we're still independently operated under private ownership.

Do investors have any say in what merchants you have on your site?

No, none. Our investors have input on overall financial goals such as growth targets, but they don't make any decisions about what merchants or deals appear on Slickdeals. What you see on the site is entirely driven by our internal team and, most importantly, by our community.
Do merchants send you deals to post for them?

We do have a program that lets merchants submit deals for review by our Deal Specialists. It's never pay-to-play. Deal Specialists review every submission and only post offers that meet community standards on price and quality.

Here's how it works: our Deal Specialists review every submission. They'll check if that product (or a similar one) has been posted before and how our members responded. If the data shows members liked it at a certain price but not at another, they'll actually go back to the merchant and ask if they can lower the price. If the merchant can't, we usually pass.
If history shows our members just aren't interested in that product at all, we'll also pass.


Bottom line: we only post something if the team genuinely believes it's a good deal.


If you work with a merchant, does that mean they're guaranteed to go Front Page?


Nope. Front Page is earned, not bought. A deal's popularity (meaning community votes, engagement, and value) determines whether it makes it there, not whether we have a working relationship with the merchant.

What is the difference between a Deal Specialist and a Deal Hunter?

Deal Specialists review deals submitted to us, while Deal Hunters go out and independently find deals across the web.

Why do I see the same merchant often? Can you stop?

We know seeing the same merchant can get old. We feature them when the data shows a strong value for members. If you've had a bad experience, add a comment; your feedback affects what we surface.

We've actually stopped working with certain merchants in the past because of member feedback. Your experiences and opinions directly shape who we feature, so if you're tired of seeing a certain name, let us know why. We do pay attention.

Do you ever bump down a deal because a merchant isn't working with you?

Absolutely not.

Do mods remove posts that criticize merchants you work with?

We actually welcome and encourage honest feedback, even when it's negative. That's part of what makes Slickdeals different: members can speak freely about their experiences.
What we do remove are personal attacks and shills.
  • ✅ "This merchant never ships on time." — Fair feedback
  • ❌ "OP is an idiot" — Harassment, removed
Criticism of a product or merchant = fine. Harassment = not fine.

Why work with merchants at all?

Just like any other business, we've got bills to pay. We have about 250 employees, servers, infrastructure, and everything else that keeps Slickdeals running.
Some sites throw pop-ups and autoplay ads at you, or put deals behind paywalls. We've always wanted Slickdeals to stay free, open, and user-driven, so working with merchants in specific, limited ways helps make that possible without ruining your browsing experience.

Do staff have secret accounts to influence votes/comments?

Absolutely not. That's a strict no-go.

Our staff are Slickdeals users too and do organically engage with the community. For example, I like and comment on deals with my staff account but it's on items i've actually purchased or know that it's a good value. Whatever we do is labeled Staff, so it's all in the open.

Some staff accounts are used only for testing. For example, a staff account may be used to make sure things display correctly on the site, but those accounts are not used to post, vote, or engage in discussions. Most testing happens in a closed environment anyway, not on the live site.

Ok, what about bots then?

We have Slickdeals Scout. It scans retailers for price drops and posts them. It doesn't vote, comment, or influence rankings.

Why was my political post removed?

We get this one a lot. Our moderators aren't biased toward any political side, they're just enforcing the same rule across the board: Slickdeals isn't a political platform.

We remove political posts because they almost always turn into arguments and derail deal discussions. Speaking from experience (many of us were community members before being staff), it's tough to delete posts you might personally agree with, but it's part of keeping the space on-topic and welcoming.

Why so many Amazon deals?

Yes, you're right, a lot of Amazon deals are posted on our site by both community members and staff. Given the sheer volume of products and promotions Amazon runs, plus how popular they are with our community, it's no surprise those deals make up a big share of our content.

That said, we're always open to more variety. If you're shopping and come across an amazing deal from a merchant or store and you want to share it with our members, please post it!! And if there are merchants or types of products you'd like to see more often, let us know.

You can email us at [email protected] (yes, we know, old school ) or post in the Help Me Find a Deal forum if you're looking for something specific.

Do you allow self-promotion?

We draw a hard line between sharing an organically found deal and marketing on behalf of a company. If something feels like an ad instead of a contribution, it's removed. If we find proof that the merchant is posting for themselves, it's removed. If we find out a merchant is voting for themselves or using various accounts to vote for themselves, that account is typically banned and if this has been an ongoing issue with a particular merchant, if they continue despite warnings to stop, they may be banned from being posted on our site.

Thanks

Thanks for sticking with us through all that. And honestly, for caring enough to ask these questions in the first place. Slickdeals has always been about the people who make the community what it is: you all. The feedback, the deal-hunting, the call-outs when we miss something are what keep this place sharp and worth visiting.

We're not perfect, but we're listening. The more open we can be about how things work behind the scenes, the better this community gets for everyone.

If there's something we didn't cover here (or something you think we should talk about next time), don't be shy. Drop it in the forums or email [email protected]. We'll keep the conversation going.

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138 Comments

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Pro
Nov 18, 2025 05:18 AM
2,894 Posts
Joined Mar 2008
fis
Pro
Nov 18, 2025 05:18 AM
2,894 Posts
Quote from Autumn :
Thank you so much for your reply, this is exactly the types of posts I was hoping to see here Smilie
Thanks, Autumn.
Quote from Autumn :
But to clarify, the second problem (regarding timing) do you mean you'll post a short lived deal that gets a lot of thumbs up but isn't front paged soon enough and it dies, is that right?
Yes, basically. Example: I post the deal, it gets a lot of response, likes, comments, rep, etc., and then the deal goes OOS by the end of the day. Then the following day, I get an email "Your deal made the Front Page!", and later that day, or even the next day, I get another general email featuring my deal which is long expired. Then the comments on the thread are all "dead," "dead," "missed it," "dead."
Nov 18, 2025 06:23 PM
1,286 Posts
Joined Dec 2015
FishKillaNov 18, 2025 06:23 PM
1,286 Posts
Quote from Autumn :
The shooting supplies forum was a compromise. There were a large number of people who were upset we allowed any gun related items at all in Hot Deals. There were also a large number of people who wanted them to be posted. That was the best way we could think of to kind of appease both groups.
OK, so since we have your attention, I would like to revisit this one.

I think this is the most ridiculous decision ever made here. Why in the world would you cater to a group of people because they were simply "upset".

Nothing illegal was posted, and if it was it is a violation of the TOS and would be booted

There is no liability whatsoever. What, are you concerned someone buys ammunition from a "slick deal" and commits a crime with that ammunition somehow SD would be libel?

By relegating those posts to the shadow realm, they are basically non-existent and that is just silly. Why lose out on all of the potential click revenue because some folks are upset. You know they can choose to simply not click on those deals, as I believe we are US based and in a free country.

So I ask you this question, why does slick deals allow blatantly illegal pirated software deals, posted by staff, all over the "Hot Deals" , but won't allow a legal gun or ammo deal?

I am upset that intellectual property is being stolen and slick deals is facilitating it.

It is the same as years ago when people shared music on napster. It is piracy and it is illegal period

Maybe make a shadow realm for software piracy deals?
1
1
Nov 22, 2025 03:28 PM
1,120 Posts
Joined Feb 2011
KairiNov 22, 2025 03:28 PM
1,120 Posts
This is quite laughable. If you were to tell me to describe SlickDeals to someone, I would tell them there's a whole bunch of crap deals posted, lots of paid merchants (the same brand keeps popping up from Amazon), with no obvious value. Only the occasional good deal, and even then you'd have to cross-reference the prices yourself to be assured.
.
.
You gonna tell me some can of peaches that is suddenly 5 cents off (from S&S) is deal worthy?
.
Your words can say one thing, but the actions of the site tell another. There is no trust because SD is looking out for their bottomline more than the user. No words need to be spoken for the actions of the site to be clear.
Nov 24, 2025 04:34 AM
4,038 Posts
Joined Mar 2006
skinnywallet42Nov 24, 2025 04:34 AM
4,038 Posts
Quote from FerretPewPew :
'member FatWallet?
Yeah. I 'member?
Remember Anandtech forums? But yes, FW was part a huge part of my college years. Got so much free stuff from Buybidwin. I held out so long to switch to SD as a lurker.
Nov 24, 2025 07:06 PM
370 Posts
Joined Apr 2007
somebody_hNov 24, 2025 07:06 PM
370 Posts
delete
Last edited by somebody_h January 4, 2026 at 07:02 PM.
Nov 25, 2025 11:03 AM
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J3ffNov 25, 2025 11:03 AM
4,840 Posts
So the black friday section is dead, because black friday deals are being posted in Hot deals... just pointing it out.. maybe management can move some things into the black friday section to give it some life? (I'm talking about deals that are labeled BLACK FRIDAY, when you go and visit whatever website the deal is on, ie. the acer rectified 31 inch curved monitor)
Nov 26, 2025 05:02 AM
812 Posts
Joined May 2011
electrocutedNov 26, 2025 05:02 AM
812 Posts
Quote from Dooheehowser :
OG "HP Touchpad Firesale" Crew reporting in.
HP Touchpad , Google Chromecast (1st one for $35) and Samsung google playstore codes are my all time favorite snatches from here.
Member since 2011, lurker since 2008.

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Original Poster
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Nov 26, 2025 07:31 PM
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Joined Nov 2004
AutumnNov 26, 2025 07:31 PM
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Quote from J3ff :
Yes, front page inflation is real. I barely look at it anymore..
Quote from fis :
Thanks, Autumn.Yes, basically. Example: I post the deal, it gets a lot of response, likes, comments, rep, etc., and then the deal goes OOS by the end of the day. Then the following day, I get an email "Your deal made the Front Page!", and later that day, or even the next day, I get another general email featuring my deal which is long expired. Then the comments on the thread are all "dead," "dead," "missed it," "dead."
I have a Deal Editor I'm gonna have come in here and answer these questions and concerns. This week though, as you can probably guess, lol, is pretty slammed for all of us here so it'll will most likely be next week.
Original Poster
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Nov 26, 2025 07:57 PM
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AutumnNov 26, 2025 07:57 PM
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Quote from FishKilla :
OK, so since we have your attention, I would like to revisit this one.

I think this is the most ridiculous decision ever made here. Why in the world would you cater to a group of people because they were simply "upset".

Nothing illegal was posted, and if it was it is a violation of the TOS and would be booted

There is no liability whatsoever. What, are you concerned someone buys ammunition from a "slick deal" and commits a crime with that ammunition somehow SD would be libel?

By relegating those posts to the shadow realm, they are basically non-existent and that is just silly. Why lose out on all of the potential click revenue because some folks are upset. You know they can choose to simply not click on those deals, as I believe we are US based and in a free country.

So I ask you this question, why does slick deals allow blatantly illegal pirated software deals, posted by staff, all over the "Hot Deals" , but won't allow a legal gun or ammo deal?

I am upset that intellectual property is being stolen and slick deals is facilitating it.

It is the same as years ago when people shared music on napster. It is piracy and it is illegal period

Maybe make a shadow realm for software piracy deals?
Honestly, for me, I don't have skin in this game. I don't know much about guns or accessories for them but I don't mind them being in HD myself. However I was here when the new forum came about and there was a bunch of back and forth regarding what to do about them. I will say this though, back when they were in Hot Deals, the threads were just overrun with trolls in there. I was a mod back then and I remember us spending so much time removing comments as fast as we could but...you know how people can be online.

As far as pirated software, if it truly is, we'll take it down. We've had some people say someone is an unauthorized reseller but when we go looking ourselves, they are authorized. And there are a TON of threads we remove or just don't approve in the first place that obviously are pirated software keys. Sometimes I wish our members could see the crap we remove from the forum daily. So many threads and posts that are junk, shilled, trolls, etc. We had someone try to make a thread the other day asking for people to come to their house for "relations". Anyway my point is, there is a lot we shield our members from. If there are threads you are concerned are priated, you can always mod alert them so a mod can look further and if it's a staff thread, they can ask the staff member about it.


Quote from Kairi :
This is quite laughable. If you were to tell me to describe SlickDeals to someone, I would tell them there's a whole bunch of crap deals posted, lots of paid merchants (the same brand keeps popping up from Amazon), with no obvious value. Only the occasional good deal, and even then you'd have to cross-reference the prices yourself to be assured.
.
.
You gonna tell me some can of peaches that is suddenly 5 cents off (from S&S) is deal worthy?
.
Your words can say one thing, but the actions of the site tell another. There is no trust because SD is looking out for their bottomline more than the user. No words need to be spoken for the actions of the site to be clear.
My reply above kind of address your concerns but I'll add on to that reply very frankly. We need to keep the lights on here. Yes we do work with merchants. Sometimes we work with a merchant we think will be great and find out they aren't. Either the deals aren't there, the items are junk, etc. We have removed many merchants our members do not like. This is why voting (or commenting) is so important. If you keep seeing the same merchants or items you don't like, vote them down! Or comment about it. From our angle, when these merchants are posted and receive thumbs up and positive comments (that after checking, do not appear to be shills), we'll keep working with them. Sometimes I'm surprised myself at some of the merchants or products our members will like but from our standpoint, if it seems to be working, we keep working with them. If a merchant we're working with continuously gets thumbs downs or people reply saying the price is bad or the product is junky, that's when we'd look into continuing to work with them or not.

I do get a little sad when I see people say there is no trust and SD is only looking out for it's bottom line. Of course we're going to look out for our bottom line, we are a business after all. But we want and do look out for our members as well. There are people like me who have been here so many years who truly do love our community and for me, our community is first. Always has been and always will be. Many of us work many hours behind our actual work hours trying to work on ways to make the community better and more trustworthy. Of course there will be things some people hate and some love. That's true of any website. But to say that community comes after our bottom line is false. We'd have no Slickdeals without our community. Are things perfect? No. That's why I made this thread. At least to explain why we do certain things the way we do and also to gather feedback from you all to find out what the biggest complaints are with our site and see what we can do to fix it.
Original Poster
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Nov 26, 2025 08:03 PM
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Joined Nov 2004
AutumnNov 26, 2025 08:03 PM
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Quote from somebody_h :
Let us create a separate thread for only Amazon and Walmart+ deals. That will clear up the Hot deals a bit and make it easy to navigate.
Do you mean something like an Amazon/Walmart forum where all those deals go in there? And Hot Deals is all the rest of the merchants? I'm not sure how that would go over but I can sure ask or at least bring it up and see what other people here think.

Quote from J3ff :
So the black friday section is dead, because black friday deals are being posted in Hot deals... just pointing it out.. maybe management can move some things into the black friday section to give it some life? (I'm talking about deals that are labeled BLACK FRIDAY, when you go and visit whatever website the deal is on, ie. the acer rectified 31 inch curved monitor)
Yeah, in the old days all BF deals went into that forum. Then it was they should go to that forum but if someone posts them in Hot Deals that was ok too. Now it seems that most are in Hot Deals. I see a few in that forum but yeah, not like how it used to be.

In your opinion, would you (or anyone else reading this) prefer that next year all black friday deals go in that forum? Or maybe like all Black Friday deals posted before Black Friday go in there but on actual Black Friday they can be posted in Hot Deals as well? We've got a year to figure this out but I am curious what others think.
Nov 27, 2025 12:14 PM
4,840 Posts
Joined Nov 2009
J3ffNov 27, 2025 12:14 PM
4,840 Posts
Quote from Autumn :
Do you mean something like an Amazon/Walmart forum where all those deals go in there? And Hot Deals is all the rest of the merchants? I'm not sure how that would go over but I can sure ask or at least bring it up and see what other people here think.



Yeah, in the old days all BF deals went into that forum. Then it was they should go to that forum but if someone posts them in Hot Deals that was ok too. Now it seems that most are in Hot Deals. I see a few in that forum but yeah, not like how it used to be.

In your opinion, would you (or anyone else reading this) prefer that next year all black friday deals go in that forum? Or maybe like all Black Friday deals posted before Black Friday go in there but on actual Black Friday they can be posted in Hot Deals as well? We've got a year to figure this out but I am curious what others think.
Well, if "most" blackfriday deals are going into hot deals.. then maybe it's time to just call it "Hot Deals / Black Friday" and get rid of the special black friday section.. seeing as how retailers have totally demolished what Blackfriday is.. it's just annoying to have to check two sections now and then going to the Blackfriday section and seeing like zero deals.

Guess it's something to think about for the year as you said.
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Nov 27, 2025 03:09 PM
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AutumnNov 27, 2025 03:09 PM
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Quote from J3ff :
Well, if "most" blackfriday deals are going into hot deals.. then maybe it's time to just call it "Hot Deals / Black Friday" and get rid of the special black friday section.. seeing as how retailers have totally demolished what Blackfriday is.. it's just annoying to have to check two sections now and then going to the Blackfriday section and seeing like zero deals.

Guess it's something to think about for the year as you said.

Yeah I agree. I think the Black Friday forum was first added back when black friday sales were actually just on Black Friday. These days it's all week/month.
Nov 27, 2025 03:17 PM
4,840 Posts
Joined Nov 2009
J3ffNov 27, 2025 03:17 PM
4,840 Posts
Quote from Autumn :
Yeah I agree. I think the Black Friday forum was first added back when black friday sales were actually just on Black Friday. These days it's all week/month.
Yes, - it was - and it was great. Life was awesome back then when BF was actually BF
Nov 27, 2025 05:06 PM
4,840 Posts
Joined Nov 2009
J3ffNov 27, 2025 05:06 PM
4,840 Posts
Quote from Autumn :
Yeah I agree. I think the Black Friday forum was first added back when black friday sales were actually just on Black Friday. These days it's all week/month.
An example of something that should never had made it to the front page.

https://slickdeals.net/f/18881434-12v-500w-vevor-wind-turbine-generator-kit-w-anemometer-100-16-free-shipping?src=frontpage

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Original Poster
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Nov 28, 2025 01:55 AM
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AutumnNov 28, 2025 01:55 AM
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Quote from J3ff :
Yes, - it was - and it was great. Life was awesome back then when BF was actually BF
I so agree. I miss the days where, since the sale was just one day, you know you were getting the best black friday price when you shopped that day. Now I'm always paranoid "Will this be the best sale? Will it be better on cyber monday?"
Quote from J3ff :
An example of something that should never had made it to the front page.

https://slickdeals.net/f/18881434-12v-500w-vevor-wind-turbine-generator-kit-w-anemometer-100-16-free-shipping?src=frontpage
I'm looking at the comments and I understand why you said that. Here's the thing though. People are more likely to vote versus comment. I'm looking through the votes and nothing really stands out as any of the voters being shills or suspicious. So, from our standpoint, it would make sense to front page that since by all appearances, it looks like members seem to like the item and price. That's why I say use your votes. If you see something you think isn't a good deal and shouldn't move towards front page status, then please thumb it down.

I'm gonna do Thanksgiving dinner now and all that so I'm out for tonight but Happy Thanksgiving to you and anyone else reading this!

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