Slickdeals is community-supported.Ā  We may get paid by brands for deals, including promoted items.
forum threadAutumn | Staff posted Nov 04, 2025 05:33 PM
forum threadAutumn | Staff posted Nov 04, 2025 05:33 PM

From Company Ownership to Front Page: Your Top Slickdeals Questions, Answered

170 Comments 84,090 Views
Good Deal
Save
Share
Deal Details
Hey everyone,

You've asked how Slickdeals works: who owns us, how deals are picked, and what makes the Frontpage.
Here are straightforward answers from the team, no spin. If you want more detail, we'll keep updating this page.

Who owns Slickdeals?

Slickdeals has been privately owned since it was founded in 1999 by Van Trac. Since 2012, the company has navigated multiple stages of growth and evolution with the support of investors and owners, including Warburg Pincus and Goldman Sachs. Today, we're still independently operated under private ownership.

Do investors have any say in what merchants you have on your site?

No, none. Our investors have input on overall financial goals such as growth targets, but they don't make any decisions about what merchants or deals appear on Slickdeals. What you see on the site is entirely driven by our internal team and, most importantly, by our community.
Do merchants send you deals to post for them?

We do have a program that lets merchants submit deals for review by our Deal Specialists. It's never pay-to-play. Deal Specialists review every submission and only post offers that meet community standards on price and quality.

Here's how it works: our Deal Specialists review every submission. They'll check if that product (or a similar one) has been posted before and how our members responded. If the data shows members liked it at a certain price but not at another, they'll actually go back to the merchant and ask if they can lower the price. If the merchant can't, we usually pass.
If history shows our members just aren't interested in that product at all, we'll also pass.


Bottom line: we only post something if the team genuinely believes it's a good deal.


If you work with a merchant, does that mean they're guaranteed to go Front Page?


Nope. Front Page is earned, not bought. A deal's popularity (meaning community votes, engagement, and value) determines whether it makes it there, not whether we have a working relationship with the merchant.

What is the difference between a Deal Specialist and a Deal Hunter?

Deal Specialists review deals submitted to us, while Deal Hunters go out and independently find deals across the web.

Why do I see the same merchant often? Can you stop?

We know seeing the same merchant can get old. We feature them when the data shows a strong value for members. If you've had a bad experience, add a comment; your feedback affects what we surface.

We've actually stopped working with certain merchants in the past because of member feedback. Your experiences and opinions directly shape who we feature, so if you're tired of seeing a certain name, let us know why. We do pay attention.

Do you ever bump down a deal because a merchant isn't working with you?

Absolutely not.

Do mods remove posts that criticize merchants you work with?

We actually welcome and encourage honest feedback, even when it's negative. That's part of what makes Slickdeals different: members can speak freely about their experiences.
What we do remove are personal attacks and shills.
  • āœ… "This merchant never ships on time." — Fair feedback
  • āŒ "OP is an idiot" — Harassment, removed
Criticism of a product or merchant = fine. Harassment = not fine.

Why work with merchants at all?

Just like any other business, we've got bills to pay. We have about 250 employees, servers, infrastructure, and everything else that keeps Slickdeals running.
Some sites throw pop-ups and autoplay ads at you, or put deals behind paywalls. We've always wanted Slickdeals to stay free, open, and user-driven, so working with merchants in specific, limited ways helps make that possible without ruining your browsing experience.

Do staff have secret accounts to influence votes/comments?

Absolutely not. That's a strict no-go.

Our staff are Slickdeals users too and do organically engage with the community. For example, I like and comment on deals with my staff account but it's on items i've actually purchased or know that it's a good value. Whatever we do is labeled Staff, so it's all in the open.

Some staff accounts are used only for testing. For example, a staff account may be used to make sure things display correctly on the site, but those accounts are not used to post, vote, or engage in discussions. Most testing happens in a closed environment anyway, not on the live site.

Ok, what about bots then?

We have Slickdeals Scout. It scans retailers for price drops and posts them. It doesn't vote, comment, or influence rankings.

Why was my political post removed?

We get this one a lot. Our moderators aren't biased toward any political side, they're just enforcing the same rule across the board: Slickdeals isn't a political platform.

We remove political posts because they almost always turn into arguments and derail deal discussions. Speaking from experience (many of us were community members before being staff), it's tough to delete posts you might personally agree with, but it's part of keeping the space on-topic and welcoming.

Why so many Amazon deals?

Yes, you're right, a lot of Amazon deals are posted on our site by both community members and staff. Given the sheer volume of products and promotions Amazon runs, plus how popular they are with our community, it's no surprise those deals make up a big share of our content.

That said, we're always open to more variety. If you're shopping and come across an amazing deal from a merchant or store and you want to share it with our members, please post it!! And if there are merchants or types of products you'd like to see more often, let us know.

You can email us at [email protected] (yes, we know, old school ) or post in the Help Me Find a Deal forum if you're looking for something specific.

Do you allow self-promotion?

We draw a hard line between sharing an organically found deal and marketing on behalf of a company. If something feels like an ad instead of a contribution, it's removed. If we find proof that the merchant is posting for themselves, it's removed. If we find out a merchant is voting for themselves or using various accounts to vote for themselves, that account is typically banned and if this has been an ongoing issue with a particular merchant, if they continue despite warnings to stop, they may be banned from being posted on our site.

Thanks

Thanks for sticking with us through all that. And honestly, for caring enough to ask these questions in the first place. Slickdeals has always been about the people who make the community what it is: you all. The feedback, the deal-hunting, the call-outs when we miss something are what keep this place sharp and worth visiting.

We're not perfect, but we're listening. The more open we can be about how things work behind the scenes, the better this community gets for everyone.

If there's something we didn't cover here (or something you think we should talk about next time), don't be shy. Drop it in the forums or email [email protected]. We'll keep the conversation going.
Community Notes
About the Poster
Deal Details
Community Notes
About the Poster
Hey everyone,

You've asked how Slickdeals works: who owns us, how deals are picked, and what makes the Frontpage.
Here are straightforward answers from the team, no spin. If you want more detail, we'll keep updating this page.

Who owns Slickdeals?

Slickdeals has been privately owned since it was founded in 1999 by Van Trac. Since 2012, the company has navigated multiple stages of growth and evolution with the support of investors and owners, including Warburg Pincus and Goldman Sachs. Today, we're still independently operated under private ownership.

Do investors have any say in what merchants you have on your site?

No, none. Our investors have input on overall financial goals such as growth targets, but they don't make any decisions about what merchants or deals appear on Slickdeals. What you see on the site is entirely driven by our internal team and, most importantly, by our community.
Do merchants send you deals to post for them?

We do have a program that lets merchants submit deals for review by our Deal Specialists. It's never pay-to-play. Deal Specialists review every submission and only post offers that meet community standards on price and quality.

Here's how it works: our Deal Specialists review every submission. They'll check if that product (or a similar one) has been posted before and how our members responded. If the data shows members liked it at a certain price but not at another, they'll actually go back to the merchant and ask if they can lower the price. If the merchant can't, we usually pass.
If history shows our members just aren't interested in that product at all, we'll also pass.


Bottom line: we only post something if the team genuinely believes it's a good deal.


If you work with a merchant, does that mean they're guaranteed to go Front Page?


Nope. Front Page is earned, not bought. A deal's popularity (meaning community votes, engagement, and value) determines whether it makes it there, not whether we have a working relationship with the merchant.

What is the difference between a Deal Specialist and a Deal Hunter?

Deal Specialists review deals submitted to us, while Deal Hunters go out and independently find deals across the web.

Why do I see the same merchant often? Can you stop?

We know seeing the same merchant can get old. We feature them when the data shows a strong value for members. If you've had a bad experience, add a comment; your feedback affects what we surface.

We've actually stopped working with certain merchants in the past because of member feedback. Your experiences and opinions directly shape who we feature, so if you're tired of seeing a certain name, let us know why. We do pay attention.

Do you ever bump down a deal because a merchant isn't working with you?

Absolutely not.

Do mods remove posts that criticize merchants you work with?

We actually welcome and encourage honest feedback, even when it's negative. That's part of what makes Slickdeals different: members can speak freely about their experiences.
What we do remove are personal attacks and shills.
  • āœ… "This merchant never ships on time." — Fair feedback
  • āŒ "OP is an idiot" — Harassment, removed
Criticism of a product or merchant = fine. Harassment = not fine.

Why work with merchants at all?

Just like any other business, we've got bills to pay. We have about 250 employees, servers, infrastructure, and everything else that keeps Slickdeals running.
Some sites throw pop-ups and autoplay ads at you, or put deals behind paywalls. We've always wanted Slickdeals to stay free, open, and user-driven, so working with merchants in specific, limited ways helps make that possible without ruining your browsing experience.

Do staff have secret accounts to influence votes/comments?

Absolutely not. That's a strict no-go.

Our staff are Slickdeals users too and do organically engage with the community. For example, I like and comment on deals with my staff account but it's on items i've actually purchased or know that it's a good value. Whatever we do is labeled Staff, so it's all in the open.

Some staff accounts are used only for testing. For example, a staff account may be used to make sure things display correctly on the site, but those accounts are not used to post, vote, or engage in discussions. Most testing happens in a closed environment anyway, not on the live site.

Ok, what about bots then?

We have Slickdeals Scout. It scans retailers for price drops and posts them. It doesn't vote, comment, or influence rankings.

Why was my political post removed?

We get this one a lot. Our moderators aren't biased toward any political side, they're just enforcing the same rule across the board: Slickdeals isn't a political platform.

We remove political posts because they almost always turn into arguments and derail deal discussions. Speaking from experience (many of us were community members before being staff), it's tough to delete posts you might personally agree with, but it's part of keeping the space on-topic and welcoming.

Why so many Amazon deals?

Yes, you're right, a lot of Amazon deals are posted on our site by both community members and staff. Given the sheer volume of products and promotions Amazon runs, plus how popular they are with our community, it's no surprise those deals make up a big share of our content.

That said, we're always open to more variety. If you're shopping and come across an amazing deal from a merchant or store and you want to share it with our members, please post it!! And if there are merchants or types of products you'd like to see more often, let us know.

You can email us at [email protected] (yes, we know, old school ) or post in the Help Me Find a Deal forum if you're looking for something specific.

Do you allow self-promotion?

We draw a hard line between sharing an organically found deal and marketing on behalf of a company. If something feels like an ad instead of a contribution, it's removed. If we find proof that the merchant is posting for themselves, it's removed. If we find out a merchant is voting for themselves or using various accounts to vote for themselves, that account is typically banned and if this has been an ongoing issue with a particular merchant, if they continue despite warnings to stop, they may be banned from being posted on our site.

Thanks

Thanks for sticking with us through all that. And honestly, for caring enough to ask these questions in the first place. Slickdeals has always been about the people who make the community what it is: you all. The feedback, the deal-hunting, the call-outs when we miss something are what keep this place sharp and worth visiting.

We're not perfect, but we're listening. The more open we can be about how things work behind the scenes, the better this community gets for everyone.

If there's something we didn't cover here (or something you think we should talk about next time), don't be shy. Drop it in the forums or email [email protected]. We'll keep the conversation going.

Community Voting

Deal Score
+73
Good Deal

Leave a Comment

Unregistered (You)

170 Comments

Sign up for a Slickdeals account to remove this ad.

Jan 01, 2026 04:07 AM
3,926 Posts
Joined Jun 2016
Logan_71Jan 01, 2026 04:07 AM
3,926 Posts
Quote from Autumn :
We (staff and members) post what it seems a majority of our members are interested in. Plus amazon sells so many things. I understand, though. We get people writing in as well saying they'd like less amazon. I'll tell you what I tell them. You can filter deals when you're viewing the site.

It looks like you're using classic view.

So on the left, above the forum, you'll see filtering options. Click that and then click on "by store". From there, type in "amazon" and click apply. It'll ask. you if you want to exclude or include amazon. Select exclude and that should exclude most amazon deals for you.
Long time member, and there are still some deals to be found on SD, if you wade through the cruft. I agree that filtering does help, but I'd appreciate taking it a step further, and let us filter out 'Staff Posted' deals. What remains might be surprising. At minimum, I wouldn't get notification alerts for "17% off list price" (an exact example from last week).

Often, it's not the store, it the judgement on whether something is a head-snapping deal. Few are.

Thanks for pondering this atypical request.
Last edited by Logan_71 December 31, 2025 at 09:10 PM.
Jan 02, 2026 07:22 PM
15 Posts
Joined Oct 2020
trunks961Jan 02, 2026 07:22 PM
15 Posts
Quote from Autumn :

We (staff and members) post what it seems a majority of our members are interested in. Plus amazon sells so many things. I understand, though. We get people writing in as well saying they'd like less amazon. I'll tell you what I tell them. You can filter deals when you're viewing the site.

It looks like you're using classic view.

So on the left, above the forum, you'll see filtering options. Click that and then click on "by store". From there, type in "amazon" and click apply. It'll ask. you if you want to exclude or include amazon. Select exclude and that should exclude most amazon deals for you.
Does this filtering not work on the homepage or am I missing something?
Pro
Global Mod
Jan 02, 2026 07:39 PM
15,408 Posts
Joined Dec 2004
acesmuzicJan 02, 2026 07:39 PM
Pro
Global Mod
15,408 Posts
Quote from trunks961 :
Does this filtering not work on the homepage or am I missing something?
front page has personalization options on the top right of the "frontpage deals" section (so below the "Just for you/featured deals". Make your desired changes and be sure to save. Note that anything that you set to "like" will mix in relevant deals from the popular deals section that aren't yet frontpage so you see them sooner.
Pro
Jan 11, 2026 03:47 AM
15,258 Posts
Joined Nov 2006
gaijin4life
Pro
Jan 11, 2026 03:47 AM
15,258 Posts
Quote from INeverPayRetail :
I grew up on FatWallet, but I graduated to Slickdeals!
I still have my Fatwallet fish plush I got in some FW promotion for posting deals or something. 15k posts and 7.4k rep on SD, but no SD plush to date.

Has SlickDeals ever offered a way to earn an SD plush? I feel like Slickdeals needs a mascot, too. I spent 5 minutes with AI and made a few to get the ideas flowing so there will be an SD plush available to earn in 2026.
Last edited by LavenderSunflower January 10, 2026 at 10:42 PM.
Jan 11, 2026 06:01 AM
4,571 Posts
Joined Aug 2015
SlySolJan 11, 2026 06:01 AM
4,571 Posts
Quote from gaijin4life :
I still have my Fatwallet fish plush I got in some FW promotion for posting deals or something. 15k posts and 7.4k rep on SD, but no SD plush to date.

Has SlickDeals ever offered a way to earn an SD plush? I feel like Slickdeals needs a mascot, too. I spent 5 minutes with AI and made a few to get the ideas flowing so there will be an SD plush available to earn in 2026.
Oh come one … how are you gonna win any brown-nosing points without at least throwing a raccoon in there? laugh out loud
Last edited by SlySol January 10, 2026 at 11:05 PM.
Pro
Jan 11, 2026 06:06 AM
15,258 Posts
Joined Nov 2006
gaijin4life
Pro
Jan 11, 2026 06:06 AM
15,258 Posts
Quote from SlySol :
Oh come one … how are you gonna win any brown-nosing points without at least throwing a raccoon in there? laugh out loud
Sure, a raccoon would work, but I avoided it since it has an association with banditry.

But it would make a cute SD plush, just the same. I'd work to earn one.
Jan 11, 2026 06:11 AM
4,571 Posts
Joined Aug 2015
SlySolJan 11, 2026 06:11 AM
4,571 Posts
Quote from gaijin4life :
Sure, a raccoon would work, but I avoided it since it has an association with banditry.

But it would make a cute SD plush, just the same. I'd work to earn one.
Oh man … and now bad-mouthing raccoons too.

Autumn! A little help, please. Smilie

Banned

(just kidding around, of course)
Last edited by SlySol January 10, 2026 at 11:20 PM.

Sign up for a Slickdeals account to remove this ad.

Jan 13, 2026 10:00 AM
4,612 Posts
Joined Jun 2006
chuckdJan 13, 2026 10:00 AM
4,612 Posts
Quote from Logan_71 :

Long time member, and there are still some deals to be found on SD, if you wade through the cruft. I agree that filtering does help, but I'd appreciate taking it a step further, and let us filter out 'Staff Posted' deals. What remains might be surprising. At minimum, I wouldn't get notification alerts for "17% off list price" (an exact example from last week).

Often, it's not the store, it the judgement on whether something is a head-snapping deal. Few are.

Thanks for pondering this atypical request.
Agreed that filtering staff deals would be nice, so long as it included the staff pretending not to be staff (Selma, anybody?).
Pro
Jan 14, 2026 12:13 AM
38,492 Posts
Joined Nov 2006
bonkman
Pro
Jan 14, 2026 12:13 AM
38,492 Posts
Quote from ionizer :
Never forget:

The fat wallet and Slickdeals community was initially about real deals and workarounds to get multiple codes and gift cards and all kinds of crazy shit back in the day.

Now it's more like the sales ad but that's still better than just retail I suppose
Even back in the day, PM, MM and "not for the faint of heart" deals NEVER made the front page. FP was for good or great deals. The unicorn treasure hunt deals were always (and still are) the ones that are in Hot Deals with 700 thumbs ups and 8k posts. However, I think due to the shifting nature of the economy (are rebates even a thing anymore?) and how consumer/product/sales data is used, those deals don't show up as often. But they're still glorious when they do.
Jan 14, 2026 02:58 AM
27,138 Posts
Joined Jun 2005
ionizerJan 14, 2026 02:58 AM
27,138 Posts
Quote from bonkman :
Even back in the day, PM, MM and "not for the faint of heart" deals NEVER made the front page. FP was for good or great deals. The unicorn treasure hunt deals were always (and still are) the ones that are in Hot Deals with 700 thumbs ups and 8k posts. However, I think due to the shifting nature of the economy (are rebates even a thing anymore?) and how consumer/product/sales data is used, those deals don't show up as often. But they're still glorious when they do.
never gonna see what we used to see
Jan 14, 2026 06:42 AM
4,754 Posts
Joined Jan 2004
Samwise GamgeeJan 14, 2026 06:42 AM
4,754 Posts
"What we do remove are … shills."
😁
Jan 14, 2026 06:43 AM
4,754 Posts
Joined Jan 2004
Samwise GamgeeJan 14, 2026 06:43 AM
4,754 Posts
What has Van Trac gone on to do?
Jan 18, 2026 03:28 PM
1,089 Posts
Joined Aug 2011
tjax123Jan 18, 2026 03:28 PM
1,089 Posts
Is slickdeals going to merge with a SPAC and become public one day?
Jan 28, 2026 03:37 PM
2,068 Posts
Joined Jun 2006
jcrashJan 28, 2026 03:37 PM
2,068 Posts
What's up with wanting to connect to any device on my local network?

Sign up for a Slickdeals account to remove this ad.

Pro
Staff
Jan 28, 2026 03:48 PM
3,230 Posts
Joined Apr 2013
emceep
Pro
Staff
Jan 28, 2026 03:48 PM
3,230 Posts
Quote from jcrash :
What's up with wanting to connect to any device on my local network?
This request is not coming from us. We believe it may be coming from a bad ad, and we are actively working with an ad security company to prevent this from happening on Slickdeals.

If you see this request again, please continue to deny the request.

Leave a Comment

Unregistered (You)

Related Searches

Popular Deals

Trending Deals