Hey everyone,
You've asked how Slickdeals works: who owns us, how deals are picked, and what makes the Frontpage.
Here are straightforward answers from the team, no spin. If you want more detail, we'll keep updating this page.
Who owns Slickdeals?
Slickdeals has been privately owned since it was founded in 1999 by Van Trac. Since 2012, the company has navigated multiple stages of growth and evolution with the support of investors and owners, including Warburg Pincus and Goldman Sachs. Today, we're still independently operated under private ownership.
Do investors have any say in what merchants you have on your site?
No, none. Our investors have input on overall financial goals such as growth targets, but they don't make any decisions about what merchants or deals appear on Slickdeals. What you see on the site is entirely driven by our internal team and, most importantly, by our community.
Do merchants send you deals to post for them?
We do have a program that lets merchants submit deals for review by our Deal Specialists. It's never pay-to-play. Deal Specialists review every submission and only post offers that meet community standards on price and quality.
Here's how it works: our Deal Specialists review every submission. They'll check if that product (or a similar one) has been posted before and how our members responded. If the data shows members liked it at a certain price but not at another, they'll actually go back to the merchant and ask if they can lower the price. If the merchant can't, we usually pass.
If history shows our members just aren't interested in that product at all, we'll also pass.
Bottom line: we only post something if the team genuinely believes it's a good deal.
If you work with a merchant, does that mean they're guaranteed to go Front Page?
Nope. Front Page is earned, not bought. A deal's popularity (meaning community votes, engagement, and value) determines whether it makes it there, not whether we have a working relationship with the merchant.
What is the difference between a Deal Specialist and a Deal Hunter?
Deal Specialists review deals submitted to us, while Deal Hunters go out and independently find deals across the web.
Why do I see the same merchant often? Can you stop?
We know seeing the same merchant can get old. We feature them when the data shows a strong value for members. If you've had a bad experience, add a comment; your feedback affects what we surface.
We've actually stopped working with certain merchants in the past because of member feedback. Your experiences and opinions directly shape who we feature, so if you're tired of seeing a certain name, let us know why. We do pay attention.
Do you ever bump down a deal because a merchant isn't working with you?
Absolutely not.
Do mods remove posts that criticize merchants you work with?
We actually welcome and encourage honest feedback, even when it's negative. That's part of what makes Slickdeals different: members can speak freely about their experiences.
What we do remove are personal attacks and shills.
- ✅ "This merchant never ships on time." — Fair feedback
- ❌ "OP is an idiot" — Harassment, removed
Criticism of a product or merchant = fine. Harassment = not fine.
Why work with merchants at all?
Just like any other business, we've got bills to pay. We have about 250 employees, servers, infrastructure, and everything else that keeps Slickdeals running.
Some sites throw pop-ups and autoplay ads at you, or put deals behind paywalls. We've always wanted Slickdeals to stay free, open, and user-driven, so working with merchants in specific, limited ways helps make that possible without ruining your browsing experience.
Do staff have secret accounts to influence votes/comments?
Absolutely not. That's a strict no-go.
Our staff are Slickdeals users too and do organically engage with the community. For example, I like and comment on deals with my staff account but it's on items i've actually purchased or know that it's a good value. Whatever we do is labeled Staff, so it's all in the open.
Some staff accounts are used only for testing. For example, a staff account may be used to make sure things display correctly on the site, but those accounts are not used to post, vote, or engage in discussions. Most testing happens in a closed environment anyway, not on the live site.
Ok, what about bots then?
We have Slickdeals Scout. It scans retailers for price drops and posts them. It doesn't vote, comment, or influence rankings.
Why was my political post removed?
We get this one a lot. Our moderators aren't biased toward any political side, they're just enforcing the same rule across the board: Slickdeals isn't a political platform.
We remove political posts because they almost always turn into arguments and derail deal discussions. Speaking from experience (many of us were community members before being staff), it's tough to delete posts you might personally agree with, but it's part of keeping the space on-topic and welcoming.
Why so many Amazon deals?
Yes, you're right, a lot of Amazon deals are posted on our site by both community members and staff. Given the sheer volume of products and promotions Amazon runs, plus how popular they are with our community, it's no surprise those deals make up a big share of our content.
That said, we're always open to more variety. If you're shopping and come across an amazing deal from a merchant or store and you want to share it with our members, please post it!! And if there are merchants or types of products you'd like to see more often, let us know.
You can email us at
[email protected] (yes, we know, old school ) or post in the Help Me Find a Deal forum if you're looking for something specific.
Do you allow self-promotion?
We draw a hard line between sharing an organically found deal and marketing on behalf of a company. If something feels like an ad instead of a contribution, it's removed. If we find proof that the merchant is posting for themselves, it's removed. If we find out a merchant is voting for themselves or using various accounts to vote for themselves, that account is typically banned and if this has been an ongoing issue with a particular merchant, if they continue despite warnings to stop, they may be banned from being posted on our site.
Thanks
Thanks for sticking with us through all that. And honestly, for caring enough to ask these questions in the first place. Slickdeals has always been about the people who make the community what it is: you all. The feedback, the deal-hunting, the call-outs when we miss something are what keep this place sharp and worth visiting.
We're not perfect, but we're listening. The more open we can be about how things work behind the scenes, the better this community gets for everyone.
If there's something we didn't cover here (or something you think we should talk about next time), don't be shy. Drop it in the forums or email
[email protected]. We'll keep the conversation going.
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21 Comments
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100% knew this would be one of the comments
Yeah. I 'member?
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we have all seen plenty of garbage deals posted time and time again by staff, knowing full well that it isnt an actual deal. yet they keep posting it over and over again. there are a few sites that are literally NEVER posted by anyone other than staff. why? because they arent actual deals.
Some sites throw pop-ups and autoplay ads at you, or put deals behind paywalls. We've always wanted Slickdeals to stay free, open, and user-driven, so working with merchants in specific, limited ways helps make that possible without ruining your browsing experience.
Why do things hit FP with low engagement, that always looks questionable. Like low upvotes/posts in total compared to other things that get lesser or no tags with even more votes and posts in hot deals.
Why are firearm related products still relegated to the shadow realm.
I tried couple of times to point out that a post is a shill post and was fined by points. SD wants you to privately report someone as shill and control all the narrative about who is removed and who is not.
When SDers with 20-year tenure on SD report someone been a shill, it's not out of vengence or spite. It is because there are multiple strong inidicators that allude to someone being a shill:
- A deal being mediocre at best
- A absolutely random, no-brand item that rarely appears on SD
- A randrom / unknown / new seller on commercial platforms like Amazon or Ebay
- An absence of seller's feedback or very low feedback score. Another variation, is a feedback that's very old
- A new poster with low number of posts
SD requires to report those privately to Admins and never follows up on these posts. Or follows up stating: we will review your submission and act accordingly. This is very reassuring (/s) of course.Time for this post to be removed 4...3...2...?
we have all seen plenty of garbage deals posted time and time again by staff, knowing full well that it isnt an actual deal. yet they keep posting it over and over again. there are a few sites that are literally NEVER posted by anyone other than staff. why? because they arent actual deals.
thats a long winded way of saying... we do all advertising we can like any other website, but we ALSO post artificial deals we are paid to post because that's where we get the most money. but you should be thankful we dont have popups which you can block with basic software. OUR ADS CANT BE BLOCKED! because we love you!
I also want to be clear on one point:
We do not get paid to post "artificial deals," and we do not boost content because someone pays us to with artificial posts or Front Paging just because we feel like it or someone paid us to do so. (We don't allow that). If that were happening, I wouldn't be here telling you otherwise, I'd be seeing what can be done to fix it. That's not what Slickdeals is and not the kind of platform we want to run.
Sometimes deals flop. Sometimes a merchant submits something that doesn't land with the community. We can (and will) always keep improving that process, and feedback helps us do that. When users flag a merchant's offers as consistently poor, we take that seriously and there are merchants we've stopped working with for exactly that reason.
Our goal isn't to convince you with one post. It's to keep showing, over time, that the community drives this site and that we stand by that. I've been a member here for 21 years and have worked here for 10. If our site just posted any and everything sent to us, I would not be so loyal.
I appreciate you taking the time to share your concerns, even if we don't see eye-to-eye on everything yet. You're always welcome to call things out when you think we missed, that's part of what makes this place work. We've been listening over the years and we want to move in a new direction.
This post is also to see what the biggest frustrations are in our community, see what we can change or what things work, don't work, need more transparency, etc.
Why do things hit FP with low engagement, that always looks questionable. Like low upvotes/posts in total compared to other things that get lesser or no tags with even more votes and posts in hot deals.
Why are firearm related products still relegated to the shadow realm.
As for Front Paging things with low engagement. There's no guy at the top or anyone saying "Yeah so-n-so paid this so FP it" or any other reason. Deal Editors first notice votes. Comments are helpful yes, but the votes are what first get them to notice a thread. Then whichever Deal Editor has claimed that thread, they will look at things like
Is this a rare sale or an item that doesn't go on sale often?
Is this a particularly good sale?
Research how this particular item or product has done on our site, if members usually react better with a lower price. Is this the lowest price we've seen on Slickdeals? Is there a lot of interest in this type of item in general on our site? Things like that. There have been some things actually removed from the Front Page in the past, because a few times, once something has gone FP, there ends up being a lot of negative comments about the quality of the item or whatever.
The shooting supplies forum was a compromise. There were a large number of people who were upset we allowed any gun related items at all in Hot Deals. There were also a large number of people who wanted them to be posted. That was the best way we could think of to kind of appease both groups.
I tried couple of times to point out that a post is a shill post and was fined by points. SD wants you to privately report someone as shill and control all the narrative about who is removed and who is not.
When SDers with 20-year tenure on SD report someone been a shill, it's not out of vengence or spite. It is because there are multiple strong inidicators that allude to someone being a shill:
- A deal being mediocre at best
- A absolutely random, no-brand item that rarely appears on SD
- A randrom / unknown / new seller on commercial platforms like Amazon or Ebay
- An absence of seller's feedback or very low feedback score. Another variation, is a feedback that's very old
- A new poster with low number of posts
SD requires to report those privately to Admins and never follows up on these posts. Or follows up stating: we will review your submission and act accordingly. This is very reassuring (/s)We have not and would not allow any member to publicly call another member a shill, that is correct. Because what if you're wrong and that's a legit person who is honestly trying to post a deal they think other members would like? We don't do that to "control the narrative" It is also correct we do not tell you (or whoever mod alerts) what actions we have taken with another member. I know you and others, would not like to have your private business out like that.
Shills are one of the biggest things our mods deal with, along with merging threads, keeping arguments at bay, etc. They (and most of us here as well) are well aware of the various signs. We like them even less than you do.
To be open, since that's what I'm attempting to be here in general, while also not giving away too much info so the shills know what to try to bypass, lol, we cannot ban someone just because they look like a shill. We do have tools that we can use and if we can tie them to a merchant or other accounts, we can and do take action. That could take the form of a ban or in some cases, a warning that they need to cut it out. We also have accounts that we watch and note patterns.
In a perfect world, yes it would be awesome to see those signs and just be able to ban on suspicion and move on from there. However what happens when our suspicions are wrong and we've just banned someone who was a legit member trying to post things that they themselves like? It's a very hard line to ride.
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