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popularChampagne13 posted Today 12:30 PM
popularChampagne13 posted Today 12:30 PM

Sony 77" Bravia 8B Series OLED 120Hz 4K Smart TV (2025) @ Best Buy/Amazon $1799.99

$1,800

$2,500

28% off
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Sony 77" Bravia 8B Series OLED 120Hz 4K Smart TV $1799.99 (Free Delivery)
https://www.bestbuy.com/product/s...J7XSRH5KRL

77" @ Amazon... $1798...
https://www.amazon.com/gp/product...X0DER&th=1

Other sizes available:
65" @ Best Buy... $1199.99...
https://www.bestbuy.com/product/s...J7XSRH5KRQ
65" @ Amazon... $1198...
https://www.amazon.com/gp/product...X0DER&th=1
55" @ Best Buy... $999.99...
https://www.bestbuy.com/product/s...J7XSRH5KR5
55" @ Amazon... $998...
https://www.amazon.com/gp/product...X0DER&th=1

per Rtings:
The 2025 XR8B series lacks the XR Contrast Booster feature of the 2024 XR8 series... otherwise it performs the same as the XR8.

Key Features:
Pure black OLED contrast
Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
Powerful TV processing
XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
Effortlessly stream to your TV
Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
Studio calibrated picture
Get picture quality just as the creator's intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
More immersive movie experience
Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
Crystal clear picture
Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
Blur-free action
See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
Cinematic sound
With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
Loud and clear dialog
Hear people's voices clearly, even in loud action scenes, with Voice Zoom 3.
BRAVIA TV and BRAVIA Theater, the perfect pair
Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
Perfect for PlayStation 5
Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
HDMI 2.1 features
Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
Community Notes
About the Poster
Deal Details
Community Notes
About the Poster
Sony 77" Bravia 8B Series OLED 120Hz 4K Smart TV $1799.99 (Free Delivery)
https://www.bestbuy.com/product/s...J7XSRH5KRL

77" @ Amazon... $1798...
https://www.amazon.com/gp/product...X0DER&th=1

Other sizes available:
65" @ Best Buy... $1199.99...
https://www.bestbuy.com/product/s...J7XSRH5KRQ
65" @ Amazon... $1198...
https://www.amazon.com/gp/product...X0DER&th=1
55" @ Best Buy... $999.99...
https://www.bestbuy.com/product/s...J7XSRH5KR5
55" @ Amazon... $998...
https://www.amazon.com/gp/product...X0DER&th=1

per Rtings:
The 2025 XR8B series lacks the XR Contrast Booster feature of the 2024 XR8 series... otherwise it performs the same as the XR8.

Key Features:
Pure black OLED contrast
Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
Powerful TV processing
XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
Effortlessly stream to your TV
Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
Studio calibrated picture
Get picture quality just as the creator's intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
More immersive movie experience
Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
Crystal clear picture
Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
Blur-free action
See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
Cinematic sound
With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
Loud and clear dialog
Hear people's voices clearly, even in loud action scenes, with Voice Zoom 3.
BRAVIA TV and BRAVIA Theater, the perfect pair
Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
Perfect for PlayStation 5
Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
HDMI 2.1 features
Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).

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16 Comments

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Today 12:44 PM
2,043 Posts
Joined Nov 2010
ROKETToday 12:44 PM
2,043 Posts
I want to jump on this but the brightness issue is hard to overlook. If you look at the Rtings review, it looks quite dim even in the dark. That sucks.
1
Today 01:23 PM
6,452 Posts
Joined Oct 2009
wezlypipzToday 01:23 PM
6,452 Posts
To give perspective, my LG oled from maybe 7 years ago, has an 8.5 on ratings, and it is a great TV, but this new OLED has a rating of 7.9 that should give you pause. You are much better off with a mini led from Hisense or TCL at this price, imo.
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Today 01:53 PM
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Champagne13Today 01:53 PM
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Our community has rated this post as helpful. If you agree, why not thank Champagne13

Quote from wezlypipz :
To give perspective, my LG oled from maybe 7 years ago, has an 8.5 on ratings, and it is a great TV, but this new OLED has a rating of 7.9 that should give you pause. You are much better off with a mini led from Hisense or TCL at this price, imo.
FWIW, Rtings has gone through many updates to their testing methods over the last 7 years and are much more strict with their ratings nowadays. This Sony Bravia 8 series was @ 8.8 until Rtings updated it to their latest methodology (v2.0.1) back in May 2025.
2
Today 01:54 PM
1,514 Posts
Joined Oct 2020
CalmMitten9192Today 01:54 PM
1,514 Posts
Quote from wezlypipz :
To give perspective, my LG oled from maybe 7 years ago, has an 8.5 on ratings, and it is a great TV, but this new OLED has a rating of 7.9 that should give you pause. You are much better off with a mini led from Hisense or TCL at this price, imo.
rtings changed the methodology several times in 7 years so you cant compare scores that way. Scores are lower now.
Today 01:58 PM
1,514 Posts
Joined Oct 2020
CalmMitten9192Today 01:58 PM
1,514 Posts
Quote from ROKET :
I want to jump on this but the brightness issue is hard to overlook. If you look at the Rtings review, it looks quite dim even in the dark. That sucks.
This is the Bravia 8B which has not been tested. Should be similar to the Bravia 8 but who knows without testing. Furthermore the Bravia 8 is not dim in a dark room but yeah it is a little dim under the bright Costco lights when compared to the other OLEDs and LCDs. Having seen Sony OLEDs in light controlled rooms though they look great. Depends on the use case.
Today 02:06 PM
6,452 Posts
Joined Oct 2009
wezlypipzToday 02:06 PM
6,452 Posts
Quote from CalmMitten9192 :
This is the Bravia 8B which has not been tested. Should be similar to the Bravia 8 but who knows without testing. Furthermore the Bravia 8 is not dim in a dark room but yeah it is a little dim under the bright Costco lights when compared to the other OLEDs and LCDs. Having seen Sony OLEDs in light controlled rooms though they look great. Depends on the use case.
You know what, the poster made a mistake, this is an XR8B which is Sony's top of the line, which changes the matter.
4
Today 02:15 PM
1,514 Posts
Joined Oct 2020
CalmMitten9192Today 02:15 PM
1,514 Posts
Quote from wezlypipz :
You know what, the poster made a mistake, this is an XR8B which is Sony's top of the line, which changes the matter.
It is not top of the line. You are thinking of the XR8ii which has the QD OLED panel. It can be confusing. This is their entry level OLED, hence the lower price.

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Today 03:56 PM
6,452 Posts
Joined Oct 2009
wezlypipzToday 03:56 PM
6,452 Posts
Quote from CalmMitten9192 :
It is not top of the line. You are thinking of the XR8ii which has the QD OLED panel. It can be confusing. This is their entry level OLED, hence the lower price.
Thanks and yeah the model numbers are a little out of hand so I appreciate the clarification. The last one I got was a 55 inch K series but it looks like they changed up the naming scheme again in the past few years
Today 04:06 PM
703 Posts
Joined Nov 2019
SiennaPlant9626Today 04:06 PM
703 Posts
Quote from ROKET :
I want to jump on this but the brightness issue is hard to overlook. If you look at the Rtings review, it looks quite dim even in the dark. That sucks.
Wait for miniled rbg that will come out in 2026. Oled is a dead tv technology and will get replaced by miniled rbg.
Today 04:07 PM
55 Posts
Joined Mar 2015
DavidG7582Today 04:07 PM
55 Posts
I wish I got this over the 77" LG C5. I really miss the quality of Sony's Surface audio tech compared to LG's POS internal speakers.
Today 04:25 PM
1,058 Posts
Joined Aug 2016
nsknudsToday 04:25 PM
1,058 Posts
Quote from wezlypipz :

You know what, the poster made a mistake, this is an XR8B which is Sony's top of the line, which changes the matter.
This is NOT the top of the line model.
That would be the Bravia 8 II.
This is the Bravia 8.
Today 04:35 PM
466 Posts
Joined Jul 2007
crimedogToday 04:35 PM
466 Posts
Ah, yes, brightness, the only thing you need in a TV.

From Rtings, comparing two Sony Oleds. I just grabbed some brightness measurements.

My 2022 A80K / This 2024 Bravia 8
SDR Real Scene Peak Brightness 302cd/m² / 440cd/m²
SDR Peak 2% Window 456 cd/m² / 459 cd/m²
HDR Peak 2% Window 708 cd/m² / 923 cd/m²
HDR Sustained 2% Window 688 cd/m² / 906 cd/m²

In a dark room this A80K hurts my eyes in a bright HDR scene. I do not have sun hitting the panel but when it's bright out I don't have an issue watching. TVs get brighter every year and I find the idea that they're not bright enough really silly.
Today 04:50 PM
997 Posts
Joined Apr 2012
LaidbackLoungerToday 04:50 PM
997 Posts
What is Bravia 8, 8B and 8C (Sam's Version?)?
Today 05:50 PM
466 Posts
Joined Jul 2007
crimedogToday 05:50 PM
466 Posts
Quote from LaidbackLounger :
What is Bravia 8, 8B and 8C (Sam's Version?)?
https://www.rtings.com/tv/reviews...ifferences

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Today 08:51 PM
304 Posts
Joined Mar 2018
Emilia1Today 08:51 PM
304 Posts
Quote from DavidG7582 :
I wish I got this over the 77" LG C5. I really miss the quality of Sony's Surface audio tech compared to LG's POS internal speakers.
If you didn't get a deal with lg soundbar, get a soundbar off of marketplace it will help

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