$3498*: 77″ Sony QD-OLED BRAVIA XR A95L Series 4K Ultra HD TV at Amazon

turnne

Pro

Dec 15, 2025 3:35 PM

15.1K Comments

Joined Aug 2010

turnne

Pro

Dec 15, 2025 3:35 PM

15,087 Posts

Sony is still not wavering on these prices

I do love my A95L though...

2

niketostito

Dec 15, 2025 4:24 PM

107 Comments

Joined Oct 2008

niketostitoDec 15, 2025 4:24 PM

107 Posts

There's an offer for 10% back if you use your prime card as well.

1

looktar

Dec 15, 2025 4:56 PM

228 Comments

Joined Feb 2016

looktarDec 15, 2025 4:56 PM

228 Posts

Sony is a must have if you make your money watching movies

2

1

bootymonger

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Dec 15, 2025 9:17 PM

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bootymonger

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Dec 15, 2025 9:17 PM

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Our community has rated this post as helpful. If you agree, why not thank bootymonger

This is the new MSRP "everywhere price" for this until at least 12/28/25. If you buy from sony.com, you might see a popup (accept all cookies) offering another 10% off. Check paypal for a 5% rewards offer. Some also stack id.me
Attachment 19054138

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wbs3333

Pro

Dec 15, 2025 11:28 PM

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Joined Apr 2010

wbs3333

Pro

Dec 15, 2025 11:28 PM

3,112 Posts

Crazy how this thing is still selling for such a high price. I loved how it looked and wanted an A95L. Was debating a few years back if I should wait for the A95L to drop in price or just go with a Samsung. Went with the Sammy, so far don't have any complaints but the A95L is a beast. Good thing I didn't wait for it to drop in price.

1

infinitespecter

Dec 16, 2025 8:42 AM

68 Comments

Joined Jul 2006

infinitespecterDec 16, 2025 8:42 AM

68 Posts

Quote from wbs3333

:

Crazy how this thing is still selling for such a high price. I loved how it looked and wanted an A95L. Was debating a few years back if I should wait for the A95L to drop in price or just go with a Samsung. Went with the Sammy, so far don't have any complaints but the A95L is a beast. Good thing I didn't wait for it to drop in price.

Part of the reason is that it hasn't been replaced. The Bravia 8 Mk2 doesn't have a 77" model, so they keep this around instead. Keeps the prices up.

1

Arjun.B

Dec 17, 2025 6:45 AM

145 Comments

Joined Mar 2021

Arjun.BDec 17, 2025 6:45 AM

145 Posts

Quote from infinitespecter

:

Part of the reason is that it hasn't been replaced. The Bravia 8 Mk2 doesn't have a 77" model, so they keep this around instead. Keeps the prices up.

I'm really interested in buying this TV, but I'm wondering if the price is likely to drop before the end of 2025. For those who track TV pricing or have experience with previous models, do you think it'll go on sale or get discounted later in the year?

json32453

Dec 17, 2025 1:22 PM

272 Comments

Joined Aug 2009

json32453Dec 17, 2025 1:22 PM

272 Posts

Which is better? This or Bravia 9

NiemandSXG

Dec 17, 2025 7:40 PM

183 Comments

Joined Sep 2024

NiemandSXGDec 17, 2025 7:40 PM

183 Posts

Quote from infinitespecter

:

Part of the reason is that it hasn't been replaced. The Bravia 8 Mk2 doesn't have a 77" model, so they keep this around instead. Keeps the prices up.

Sony shall replace it with a 77 B8 Mark III. Price tag at least 5K so need to drop A95L anymore.

Digital4n6

Dec 18, 2025 3:21 AM

62 Comments

Joined Nov 2011

Digital4n6Dec 18, 2025 3:21 AM

62 Posts

Quote from json32453

:

Which is better? This or Bravia 9

For dark rooms, OLED (this one). For bright rooms, the Mini-LED has better brightness at the expense of "blooming" and black colors are not completely dark like OLED. Saw them side by side tonight, Best Buy has a display thing that actually shows the difference with the demo. Luckily, the Sony rep was in the store at the time and answered all of my questions. I walked out with the 77" OLED A95L.

1

Digital4n6

Dec 18, 2025 3:26 AM

62 Comments

Joined Nov 2011

Digital4n6Dec 18, 2025 3:26 AM

62 Posts

Best Buy has the same price if you want to go in person and get their credit card to get 20% off in "points" for first day's total purchases. The rep said he can manually apply it as a statement credit (maybe as an in-store price adjustment afterwards but not sure?). He texted me his personal cell number and told me to remind him in 16 days for the $700 adjustment. That convinced me to buy and take it home immediately. Other benefit is that if there is anything wrong with it, can return it to the local store for an exchange instead of trying to photograph damage for RMA and ship back.

DanDiego2

Dec 18, 2025 7:30 AM

122 Comments

Joined Nov 2017

DanDiego2Dec 18, 2025 7:30 AM

122 Posts

Lol! Its finally at my trigger pulling price from 2 years ago. Too bad 2 new LG and Samsung OLED models which surpass this TVs specs and features have already come out. I might as well buy the LG 83" C5 for this price or the G5 for $500 more.
Who is paying this price for a 3 year old model when LG and Samsung have better newer models that go up to 83" for the same price or cheaper?

1

Arjun.B

Dec 19, 2025 1:27 AM

145 Comments

Joined Mar 2021

Arjun.BDec 19, 2025 1:27 AM

145 Posts

Quote from Arjun.B

:

I'm really interested in buying this TV, but I'm wondering if the price is likely to drop before the end of 2025. For those who track TV pricing or have experience with previous models, do you think it'll go on sale or get discounted later in the year?

I am on the same boat! Looking for price drop

Digital4n6

Dec 19, 2025 4:12 PM

62 Comments

Joined Nov 2011

Digital4n6Dec 19, 2025 4:12 PM

62 Posts

Quote from DanDiego2

:

Lol! Its finally at my trigger pulling price from 2 years ago. Too bad 2 new LG and Samsung OLED models which surpass this TVs specs and features have already come out. I might as well buy the LG 83" C5 for this price or the G5 for $500 more.
Who is paying this price for a 3 year old model when LG and Samsung have better newer models that go up to 83" for the same price or cheaper?

People who like the Sony processor's upscaling and prefer the slightly higher quality OLED panels.

1

SDNovice

Dec 21, 2025 5:44 AM

1.1K Comments

Joined Jun 2010

SDNoviceDec 21, 2025 5:44 AM

1,071 Posts

Quote from DanDiego2

:

Lol! Its finally at my trigger pulling price from 2 years ago. Too bad 2 new LG and Samsung OLED models which surpass this TVs specs and features have already come out. I might as well buy the LG 83" C5 for this price or the G5 for $500 more.
Who is paying this price for a 3 year old model when LG and Samsung have better newer models that go up to 83" for the same price or cheaper?

It was the king of TV for few years, so yeah..It will still beat the latest top tier ones on most categories.

$3498*: 77″ Sony QD-OLED BRAVIA XR A95L Series 4K Ultra HD TV at Amazon

$3,498

$5,000

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