In lieu of airing a commercial during the big game, Chipotle will spotlight its real value proposition with a one-time drop of up to $1 million in free entrée codes, delivered via a :30 Instagram Reels video when an AI-generated ad airs after halftime and before the third quarter1
How It Works:
At one point after halftime and before the third quarter, when an AI-generated commercial airs, @CHIPOTLEOPENS IN NEW WINDOW will publish a one-time Reel on Instagram, called "The Chipotle Realest 30," featuring a text–to–claim code.
The first 100,000 fans who text the code to 888222 will receive a free entrée. Ordinary text and data rates apply.
https://newsroom.chipotle.com/202...N-GAME-DAY
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