https://www.fender.com/pages/fender-mod-shop
Looks like you can add any option (body, neck, pickups, bridge, tuners, etc.) free of charge for a limited time. It's a decent deal if you had your eye on a mod shop and could save you up to $300 - $400 depending on the options you had in mind. I tried it on guitars, basses, and Acoustasonics and every category was working. You can also save an additional 10% if you're a Fender Play member.
No idea how long the deal will last.
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Some configurations I played around with if anyone is looking for inspiration:
Strat in White Blonde Ash with obnoxious gold hardware and a roasted maple neck: https://www.fender.com/products/m...d=LFYD9X8W
Tele in Butterscotch Blonde Ash: https://www.fender.com/products/m...d=VDXL242H
Jazzmaster in Dark Night with AVRI pickups and a rosewood neck: https://www.fender.com/products/m...d=4JBF6HLA
Jaguar in Ocean Turquoise with a rosewood neck: https://www.fender.com/products/m...d=MP95W4HN
P Bass in Charcoal Frost Metallic with CS '62 pickups: https://www.fender.com/products/m...d=WVS9XNYJ
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