Point6 is running a promo when you visit their cart page.
Go to:
https://point6.com/
A popup will appear asking you to "join the flock." When you enter your email, you get 50 percent off your first order.
Free shipping on orders over $79.
This drops most of their Merino wool socks to about 13 dollars each, which is very cheap for high quality Merino socks.
I have used Point6 socks for about five years. They have held up well, and when I did get holes in a couple pairs their warranty support was easy. They swapped them out for new ones with no hassle.
Point6 socks are very well reviewed. On Reddit they are often mentioned alongside Darn Tough and Smartwool. The founders of Point6 actually started Smartwool before selling it in the early 2000s. Quality is comparable across all three brands.
https://point6.com/
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Edit: Shipping is $10! For socks!
Or even comparing the base retail price of both brands. Generally might seem in similar range depending how you compare it or value. All between $10-20 mostly so at first glance it doesn't seem like oh wow single digits, or oh wow it cost double
Generally seems same level of pricing or something I guess they're saying
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