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Author: Guy Raz
Publisher: Mariner Books
Publication date: September 15, 2020
Print length: 323 pages
Great on Kindle: ✅
WALL STREET JOURNAL #1 Bestselling Business Book
Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).
Award-winning interviewer and podcast creator Guy Raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. In
How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.
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1. Hard work
2. Marketing
3. Luck (timing)
It's not a mystery, and luck plays a larger part than one would think. If you consider success more closely tied to happiness, then that's based on personal definitions. Owning more stuff does not always equate to success if you think success=happiness.
1. Financial circumstances
2. Luck (timing)
3. Hard work
4. Marketing
We like to pretend that our economy is a meritocracy, but it's so far from it. Stanford dropouts with well-to-do families and vaporware get millions in seed funding for projects (looking at you, Lucas Duplan and Elizabeth Holmes). On the other end of the spectrum, it seems like many IPO's are thinly disguised rug pulls of wealth extraction at the expense of people's 401(k)'s and investment portfolios. How is Adam Neumann still a billionaire after all the investor cash he set on fire at WeWork?
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