Lay's - Do Us a Flavor Contest - Ends 10/6/12

LAY'S® DO US A FLAVOR™ CONTEST OFFICIAL RULES

THE FOLLOWING CONTEST IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT ENTER THIS CONTEST UNLESS YOU ARE ELIGIBLE AND A LEGAL RESIDENT OF THE UNITED STATES AT THE TIME OF ENTRY.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. BY ENTERING, ENTRANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE JUDGES, WHICH SHALL BE FINAL IN ALL RESPECTS.

1. ELIGIBILITY: The LAY'S® Do Us A Flavor™ Contest ("Contest") is open only to legal residents of any of the 50 United States or District of Columbia, who are 18 years of age or older at the time of entry. The following persons are not eligible to participate: Employees, contractors, directors, and officers of Frito-Lay, Inc. ("Sponsor"), its parent, subsidiaries and affiliated companies, participating retailers, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Contest (collectively, "Promotion Parties") and the immediate family members (spouse, parent, child, sibling, grandparent, and/or "step") of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Contest).

2. CONTEST TIMING: Contest submissions must be received between 12:00:01 a.m. (midnight) Central Time ("CT") on July 20, 2012 and 10:59:59 p.m. CT on October 6, 2012 ("Contest Entry Period"). The period in which the public may buy and try the different Finalists' Flavors and vote for their favorite begins at 12:00:01 a.m. CT on February 10, 2013 and ends at 10:59:59 p.m. CT on May 4, 2013 ("Contest Voting Period"). See Rule 6 for additional information on Finalist Flavors and voting.

3. TO ENTER: During the Contest Entry Period, the Sponsor invites participants to submit their ideas for a future flavor of LAY'S® Potato Chips in the following manners:

(a) Text Message: Use your cellular phone to text FLAVOR to 24477 (CHIPS). Sponsor will send a reply message requesting you to submit your Entry by sending (i) your name; (ii) flavor name; (iii) up to 3 ingredients; and (iv) description of your flavor and/or inspiration (limited to 140 characters) back to 24477 (CHIPS) (altogether the "Entry"). Entry by Text Message constitutes your agreement to receive bounce-back text messages and, if applicable, text messages and/or calls for prize notification and instructions. Multiple messages will be required for each entry made via text. Text the word "STOP" to cancel (will receive a confirmatory text); text the word "HELP" for help. Participants must have a mobile phone with text messaging capabilities to enter by text message and may incur a standard text message charge from their wireless service provider for each message sent and/or received. Check with your wireless service provider for details on these and any other applicable charges. Message and data rates may apply. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate.

(b) Online: Visit www.facebook.com/lays ("Web site") and follow the online instructions to register and submit your Entry (including your name, flavor name, up to 3 ingredients, and description) as described above.

Entries must be in English; however, they may include one or more familiar foreign words that have attained general acceptance and are commonly understood in the U.S. (e.g. "queso" or "fiesta"). Your flavor name must not be the same or substantially similar to an existing flavor of LAY'S® potato chips and/or it must not infringe on any third party's trademark, as determined by Sponsor in its sole discretion. For a list of existing LAY'S® flavors, visit www.fritolay.com.

See Rule 5 for Judging Criteria. All Entries must be received and recorded within the Contest Entry Period. The Sponsor's computer is the official timekeeping device for this Contest.

4. ENTRY GUIDELINES: Entries cannot defame, misrepresent or contain disparaging remarks about Sponsor or any of its products, or other people, products or companies or communicate messages inconsistent with the positive images and/or goodwill to which Sponsor associates in Sponsor's sole discretion. Entries must be suitable for family audiences and for display and publication on national television, in the sole determination of Sponsor. Without limitation, Entries shall not contain any content that is or contains: unlawful behavior, profanity, explicit sexuality, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, or is hatefully, racially, ethnically or otherwise offensive or objectionable. Entries submitted via the Facebook platform must comply with Facebook Terms and Conditions available at http://www.facebook.com/terms.php. Sponsor reserves the right to monitor or screen Entries prior to posting them to the Web site, in its sole discretion. By entering, you acknowledge that your Entry may be posted on the Web site, in Sponsor's sole discretion. Sponsor has no obligation to use or post any Entry you submit. Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse, adapt and/or commercialize any or all portions of the Entries in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world. Entries that are not in accordance with the guidelines as stated herein or are not received during the Contest Entry Period will be ineligible, in Sponsor's sole discretion. By submitting an Entry you warrant and represent that it: (a) is your original work; (b) has not been previously published; (c) has not received previous awards; (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; and (e) that publication of the Entry via various media including Web posting, will not infringe on the rights of any third party. Any such entrant will indemnify and hold harmless, Sponsor and Promotion Parties from any claims to the contrary. Any Entry that, in the sole opinion of Sponsor, is deemed to be inappropriate for publication is ineligible. Incomplete, illegible, false, deceptive or garbled Entries are not eligible. In the event of an identity dispute, Entry will be considered made by the registered owner of the email address associated with the Facebook account and/or cell phone number used for entry. "Registered owner" is defined, in the case of online entry, as the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider or other organization which is responsible for assigning email addresses or the domain associated with the submitted email address; and in the case of Text Message entry, as the natural person who is assigned a telephone number for the cell phone provider. All Entries become the sole property of the Sponsor and will not be acknowledged or returned.

5. CONTEST JUDGING: Entries will be judged by a qualified panel of judges, selected by Sponsor, in its sole discretion, whose decisions are final and binding in all matters relating to this Contest. Entries will be judged on the following criteria: (a) 30% Original and creative; (b) 30% Simple, straightforward and fun; (c) 40% Potential for delicious flavor for LAY'S potato chips. The top three (3) entrants whose Entries received the highest cumulative scores for all criteria awarded by the judges will be deemed the Finalists and will advance to the Contest Voting Period. In case of a tie for a Finalist position, tied Entries will be broken by cumulative points awarded for "Potential for delicious flavor for LAY'S". If tie continues, then tie(s) will be broken by the Entry with highest cumulative point score for "Original and creative", continuing thereafter to "Simple, straightforward and fun" until the tie is broken. Finalists will be announced on or after January 15, 2013.

6. FINALIST FLAVORS: The three (3) Finalist Flavors will be developed and produced as a limited time offering by Sponsor and offered for retail sale beginning on or around February 10, 2013. The Sponsor reserves the right to amend the Entry (including but not limited to modification of the proposed flavor name and/or the inclusion/omission of one or more of the suggested ingredient(s) in the product formulation) for the Finalist Flavors placed in market. Product and packaging specifications, formulations, manufacturing plant information, distribution and logistics detail, supplier information, margins and sale information for each Finalist Flavor remains Sponsor's proprietary information. Finalists shall not be entitled to access to any of Sponsor's proprietary information except to the extent Sponsor elects to share such information, and Sponsor may condition the sharing of any such information on the execution of a non-disclosure agreement by the Finalist, as determined solely by Sponsor. Sales and distribution of the Finalist Flavors by participating retailers cannot be guaranteed by the Sponsor, and Sponsor is not responsible for any uneven distribution of the Finalist Flavors. If existing inventories of a Finalist Flavor are exhausted prior to the end of the Contest Voting Period, Sponsor is not obligated to produce more of that Finalist Flavor. It is at the Sponsor's sole discretion how much involvement or say the Finalists will have (if any) in the product development and/or production process and/or the creation or planning of the package design and/or any related promotional materials for his/her Finalist Flavor. Finalists may be asked to participate in promotional activities related to their Finalist Flavors.

7. CONTEST VOTING: During the Contest Voting Period, consumers will be able to vote for their favorite Finalist Entry via the Web site. At Sponsor's discretion, additional voting platforms may be available, including, but not limited to Text Message. Check the Web site on or after February 10, 2013 for additional information about how to vote for your favorite Entry(ies). Regardless of the number of voting platforms available; each person is limited to one (1) vote per day per platform. Any use of robotic, macro, automatic, programmed or like voting methods will void all such votes. Any attempt by a Finalist and/or his/her respective family/friends to vote more than the number of times authorized herein using multiple names, cellphone numbers and/or email addresses, paying or retaining third parties to create Facebook and/or email accounts and/or phone numbers for the purposes of voting and/or any other fraudulent mechanism, as determined by Sponsor in its sole discretion, shall give Sponsor the right to disqualify such Finalist in its reasonable discretion. Any attempt by any person to fraudulently circumvent the voting restrictions in order to cast multiple votes will result in disqualification of all such votes received and may result in disqualification of the Finalist for whom the improper votes were received if the Sponsor determines that that Finalist was involved in any way in the perpetration of such fraud. At the end of the Contest Voting Period, the top Finalist Entry receiving the highest number of votes will be declared the Grand Prize winner. In the event of a tie, Grand Prize winner will be determined by the Finalist's Entry receiving the highest score (as originally judged) in "Potential for delicious flavor for LAY'S". If tie continues, then tie(s) will be broken by the Entry with highest cumulative point score for "Original and creative", continuing thereafter to "Simple, straightforward and fun" until the tie is broken. At the conclusion of the Contest Voting Period, the Grand Prize Winner's Finalist Flavor shall remain in market (until at least December 31, 2013) and the other two (2) Finalist Flavors shall be discontinued and phased out of market, at Sponsor's sole discretion.

8. PRIZE DETAILS:

Finalist Prizes (2): Fifty Thousand dollars ($50,000), awarded in the form of a check or wire transfer, payable to winner. ARV: $50,000 each.

Finalist Prize Payout Terms: Finalist Prizes will be awarded after the Grand Prize Winner has been identified and verified. Allow 6-8 weeks upon Grand Prize Winner verification for Finalist Prizes to be awarded.

Grand Prize (1): The Grand Prize Winner shall be entitled to receive the greater of:

(a) One percent (1%) of the Net Sales* of the Grand Prize Winner's Finalist Flavor for the period February 10, 2013 through December 31, 2013 (the "Sales Period");

OR

(b) One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value ("ARV"): $1,000,000.

* One percent (1%) of Net Sales will be paid in approximately February 2014 in the form of a check or wire transfer payable to the winner. Only those sales of the Grand Prize Winner's Finalist Flavor product made under the Grand Prize winner's Flavor Name during the Sales Period in the fifty (50) United States and the District of Columbia (the "Sales Area") will be included in the calculation of the Net Sales. The Sponsor does not guarantee any minimum sum with respect to the 1% of Net Sales to be paid to the Grand Prize winner. Grand Prize winner will not be entitled to any payment or award based on the sale of the Grand Prize winner's Finalist Flavor product, or any flavor similar to it, outside of the Sales Area and/or outside of the Sales Period. Sponsor may limit, suspend or discontinue sales of and/or rename and/or reformulate the Grand Prize winner's Finalist Flavor product at any time without notice in its sole and absolute discretion. The calculation of Net Sales shall be solely as determined by Sponsor without appeal or right to an audit or accounting. Under no circumstances shall acceptance of the Grand Prize be deemed to create a relationship of employment, joint venture or partnership as between the winner and Sponsor. Grand Prize winner shall not be entitled to any payments, benefits or entitlements beyond the prize as described above. Tax consequences, if any, resulting from the winner's acceptance of the Grand Prize shall be the sole responsibility of the winner. The Grand Prize winner's Finalist Flavor product and its formulation and specifications are proprietary to Sponsor and winner has no rights or claims in same.

Grand Prize Payout Terms : If Grand Prize winner accepts the One Million Dollar Prize prior to February of 2014; he/she immediately forfeits his/her right to seek additional compensation if one percent the Net Sales* of the Grand Prize winner's Finalist Flavor for the period February 10, 2013 through December 31, 2013 exceeds One Million Dollars. Allow 6-8 weeks upon verification Grand Prize winner's choice for Grand Prize to be awarded.

Finalist winners and Grand Prize winner (hereinafter, both prize level winners may be referred to as "Winner") must accept prize as stated by Sponsor or prize will be forfeited and awarded to an alternate Winner. Any difference between stated value and actual value will not be awarded. Total ARV of all prizes is $1,100,000. Limit one (1) Finalist Prize per person/household. Except as specifically provided herein, Finalists are not entitled to any proceeds from Sponsor's sale of the Finalist Flavors, or any adaptation thereof, now or in the future, in the U.S. or throughout the world. Sponsor shall determine in its sole discretion, whether and when to expand or discontinue one or more of the Finalist Flavors after the Contest.

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LAY'S® DO US A FLAVOR™ SWEEPSTAKES ("SWEEPSTAKES")

OFFICIAL RULES

THE LAY'S DO US A FLAVOR SWEEPSTAKES ("SWEEPSTAKES ") IS IN CONJUNCTION WITH THE LAY'S® DO US A FLAVOR™ CONTEST ("CONTEST"). YOU MUST SUBMIT AN ENTRY IN THE CONTEST VIA THE ONLINE ENTRY METHOD IN ORDER TO PARTICIPATE IN THIS SWEEPSTAKES. SWEEPSTAKES IS ONLY OPEN TO LEGAL U.S. RESIDENTS RESIDING IN ONE OF THE FIFTY (50) UNITED STATES OR THE DISTRICT OF COLUMBIA THROUGHOUT THE SWEEPSTAKES PERIOD WHO ARE 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY. SWEEPSTAKES SHALL BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT ENTER THIS SWEEPSTAKES UNLESS YOU ARE ELIGIBLE. VOID WHERE PROHIBITED.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. BY ENTERING, ENTRANT AGREES TO BE BOUND BY THESE OFFICIAL RULES, SPONSOR'S PRIVACY POLICY, AND THE DECISIONS OF THE JUDGES, WHICH SHALL BE FINAL IN ALL RESPECTS.

1. ELIGIBILITY: The Sweepstakes is open only to legal residents of any of the 50 United States or District of Columbia, who are 18 years of age or older at the time of entry. The following persons are not eligible to participate: Employees, contractors, directors, and officers of Frito-Lay, Inc. ("Sponsor"), its parent, subsidiaries and affiliated companies, participating retailers, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Sweepstakes (collectively, "Promotion Parties") and the immediate family members (spouse, parent, child, sibling, grandparent, and/or "step") of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Sweepstakes).

2. SWEEPSTAKES PERIOD: Sweepstakes begins at 12:00:01 a.m. (midnight) Central Time ("CT") on July 20, 2012 and ends at 10:59:59 p.m. CT on October 6, 2012 ("Sweepstakes Period"). The Sweepstakes Period is separated into seventy-nine (79) daily entry periods (each a "Day"). A "Day" is defined as each twenty-four (24) hour time period beginning at 12:00:01 a.m. CT and ending at the following 11:59:59 p.m. CT. The time clock of the Sponsor is the official clock for this Sweepstakes.

3. TO ENTER: During the Sweepstakes Period, visit www.facebook.com/lays ("Web site") and follow the online instructions to register and submit your Contest entry (including your flavor name, up to 3 ingredients, and description) as described in the Contest Official Rules. All entries must be received and recorded within the Sweepstakes Period (which mirrors the Contest Entry Period). Your entry will be entered into the random drawing for the Day in which the entry was received. In the event of an identity dispute, entry will be considered made by the registered owner of the email address associated with the Facebook account used for entry. Entrants must have a valid email address. No other form of entry is valid. Entries submitted into the Contest via Text Message do not receive an entry into this Sweepstakes. You must have entered the Contest via the Facebook application (online method of entry) in order to receive an entry into this Sweepstakes.

4. DRAWINGS: Daily Prize winners will be selected for each Day of the Sweepstakes Period in a random drawing from among all eligible entries received for the applicable Day on or about the next business day following the Day. Entries will not carry forward to subsequent Daily drawings. Odds of winning depend on the number of eligible entries received for a given Day. All drawings will be conducted by an independent judging organization, whose decisions shall be final in all matters relating to this Sweepstakes. Limit one (1) prize per person/address/household per Day.

5. PRIZE DETAILS: Daily Prizes (1,580 total, 20 per Day): Each winner will receive $50.00 (awarded in the form of a check, payable to winner) and one (1) coupon good for one (1) free 10 oz. or 10.5 oz. bag of LAY'S® Potato Chips (up to a $4.29 value). Approximate Retail Value ("ARV"): $54.29 each. Winner must accept prize as stated or prize may be forfeited and awarded to an alternate winner. The difference between any stated prize value and actual prize value will not be awarded to winner. Total ARV of all prizes: $85,778.20.

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