Kellogg’s Win Gold Text-to-Enter Sweepstakes ~ 12/31/16 (mail-in AMOE)

Sweepstakes that begins on 5/23/16 at 12:00:00 AM Eastern Time ("ET") and ends on 12/31/16 at 11:59:59 PM (ET).

Open to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older at the time of entry.

TEXT MESSAGE ENTRY: During the Promotion Period, from your wireless phone, text the keyword "GOLD" to the short code 86677.

MAIL-IN ENTRY: You may also enter during the Promotion Period by hand-writing, on a plain 3"x 5" piece of paper, your name, address, age, daytime/evening phone numbers and name of your participating retailer. You must include the name of your participating retailer with your entry or your entry will be considered void. Mail your entry in an envelope with sufficient postage affixed to: Kellogg's™ Win Gold Text-to-Enter Sweepstakes, Attn: Entry, P.O. Box 1498, Battle Creek, MI 49016-1498. Mail-in entries must be "postmarked by" and "received by" the respective "Mail-in" dates for the applicable Entry Period as noted in the chart below; and/or must be postmarked by 12/31/16 and received by 1/7/17 to be entered into the final Entry Period of the Sweepstakes.

Limit one (1) entry per person per Day, regardless of method of entry.

ENTRY PERIODS: There will be twenty (20) entry periods ("Entry Periods") during the Promotion Period; all Entry Periods will start at 12:00:00 AM (ET) and ends at 11:59:59 PM (ET) on the dates indicated in the cart below. Entry Periods and their respective drawing dates are as follows:

Entry Period	Text – Start Entry	Text – End Entry	Mail-in Entry Postmarked By	Mail-In Entry Received By	Drawing Date
1	5/23/16	7/8/16	7/8/16	7/14/16	7/15/16
2	7/9/16	7/18/16	7/18/16	7/25/16	7/26/16
3	7/19/16	7/28/16	7/28/16	8/3/16	8/4/16
4	7/29/16	8/9/16	8/9/16	8/15/16	8/16/16
5	8/10/16	8/18/16	8/18/16	8/24/16	8/25/16
6	8/19/16	8/27/16	8/27/16	9/2/16	9/3/16
7	8/28/16	9/6/16	9/6/16	9/12/16	9/13/16
8	9/7/16	9/15/16	9/15/16	9/22/16	9/23/16
9	9/16/16	9/24/16	9/24/16	10/1/16	10/3/16
10	9/25/16	10/4/16	10/4/16	10/11/16	10/12/16
11	10/5/16	10/14/16	10/14/16	10/21/16	10/22/16
12	10/15/16	10/24/16	10/24/16	10/31/16	11/1/16
13	10/25/16	11/2/16	11/2/16	11/9/16	11/10/16
14	11/3/16	11/11/16	11/11/16	11/18/16	11/19/16
15	11/12/16	11/18/16	11/18/16	11/25/16	11/28/16
16	11/19/16	11/26/16	11/26/16	12/3/16	12/5/16
17	11/27/16	12/3/16	12/3/16	12/10/16	12/12/16
18	12/4/16	12/12/16	12/12/16	12/19/16	12/20/16
19	12/13/16	12/22/16	12/22/16	12/29/16	12/30/16
20	12/23/16	12/31/16	12/31/16	1/7/17	1/9/17

PRIZES: Two Hundred (200) Grand Prizes (ten (10) prizes for each Entry Period) – Each winner will receive a $50 Visa Gold Reward Card.

Total ARV of all prizes is $10,000. Limit one (1) prize per person for the Promotion Period, regardless of the number of entries submitted.

Official Rules [kelloggrewards.com]