Latte Love Sweepstakes ~ 10/10/11

Sweepstakes will consist of six hundred and ninety six (696) separate Hourly Sweepstakes, one each hour during the period beginning on September 12, 2011 at 12:01 AM (ET) and ending on October 10, 2011 at 11:59:59 PM (ET).

Open to legal residents of the 50 United States and District of Columbia who are 18 years of age or older at the time of entry.

You may enter each Hourly Sweepstakes during the hour of that Sweepstakes in one of three (3) ways:

Method #1: "Like" the Milk Mustache Facebook page, enter through the Latte Loves Sweeps tab - http://www.facebook.com/MilkMusta...6764391256

Method #2: You may also enter via your mobile phone at m.whymilk.com using the same instructions in Method #1.

Method #3: You may also enter via SMS on a mobile phone by entering keyword "LATTE", "LOVE", "HEART", "FOAM", or "TORANI" as an SMS text message to the SMS shortcode 84848.

You can earn additional Online Entries by referring up to a maximum of five 5 different friends during each Entry Period by sending them an invitation per the instructions provided.

All eligible Hourly Sweepstakes entries will not be rolled over to any subsequent Hourly Sweepstakes. For purposes of an "Hour", An hour begins at xx:00:00 and ends at xx:59:59. Each Entry for a Hourly Sweepstakes must be received by xx:59:59 of the Hour of that Sweepstakes. Limit: one (1) Entry per person per Hourly Sweepstakes regardless of the method of Entry.

Six Hundred Ninety Six (696) Prizes: A prize package containing one (1) of each of the following: Bodum milk frother, White 2-sided branded latte mug, Brick of Starbucks coffee, Torani syrup, Recipe card and a Coupon. Coupon may be redeemed for up to one (1) gallon of any brand of Milk at any retailer that sells Milk. The total value of a coupon must be redeemed at one (1) transaction. (ARV: $65.00 each).

Total ARV of all prizes: $45,240.00. Limit: one (1) prize per person.

Official rules [whymilk.com]