Camel - Back To Instant Win - 21+ (Ends 12/21/11)

TO PLAY:
Visit http:www.camel.com ("Website"), during the Game Period, look for the "CAMEL Instant-Win Game" link, and follow the online instructions to play the Game.

Rules:

https://sites.tobaccopleasure.com...rules.aspx

OFFICIAL RULES
CAMEL INSTANT-WIN GAME ("Game")

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO PLAY OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

THIS GAME IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT PLAY IF YOU ARE NOT ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF GAME PLAY.

1. ELIGIBILITY: OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND WASHINGTON D.C., EXCLUDING RESIDENTS OF MA AND MI, WHO ARE TOBACCO CONSUMERS 21 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY AND HAVE A VALID PERSONAL IDENTIFICATION NUMBER ("PID") AND PASSWORD PROVIDED BY THE SPONSOR. NO PURCHASE IS NECESSARY TO ACQUIRE A PID. GAME VOID IN MA, MI AND WHEREVER PROHIBITED BY LAW. (TO OBTAIN A FREE PID, SEE RULE #3, BELOW.) Employees, officers and directors (and their immediate families [spouse, children, parents, siblings, and their respective spouses] and those living in their same households) of R.J. Reynolds Tobacco Company ("Sponsor"), its parent, affiliates, subsidiaries, advertising and promotion agencies, and Web masters/suppliers are not eligible. By participating, entrants agree to abide by these Official Rules and the decisions of the Sponsor, which are final and binding in all matters relating to this Game. Game subject to applicable federal, state and local laws and regulations.

2. GAME PERIOD: Game begins at 12:00:00 p.m. (noon) Eastern Daylight Time ("EDT") on October 19, 2011 and ends at 11:59:59 a.m. Eastern Standard Time ("EST") on December 21, 2011 ("Game Period"). Sponsor´s computer is the official clock for this Game.

4. PRIZES/ODDS: Grand Prizes (300): Each Grand Prize winner will receive one (1) $250 Visa® Gift Card. Approximate Retail Value ("ARV"): $250 each. First Prizes (750): Each First Prize winner will receive one $100 Visa Gift Card. ARV: $100 each. Second Prizes (1,000): Each Second Prize winner will receive one (1) $75 Visa Gift Card. ARV: $75 each. Third Prizes (3,000): Each Third Prize winner will receive one (1) $50 Visa Gift Card. ARV: $50 each. Fourth Prizes (5,000): Each Fourth Prize winner will receive one (1) $25 Visa Gift Card. ARV: $25 each. Gift Cards subject to terms and conditions as set by issuer. Winners must accept prize as stated by Sponsor, or prize will be forfeited and awarded to an alternate winner. Winners may not substitute, assign or transfer a prize, or redeem a prize for cash, but Sponsor reserves the right to substitute a prize with a prize of equal or greater value should a stated prize become unavailable. Odds of winning depend on the time of day when you play the Game and the number of Plays received. Total ARV of all prizes offered is $500,000. Limit one (1) Grand Prize, one (1) First Prize, one (1) Second Prize, one (1) Third Prize and one (1) Fourth Prize per person/household/address. Unclaimed prizes will not be awarded.