CAMEL SNUS PLEASURE SWITCH CHALLENGE INSTANT-WIN GAME ends 12/31/2012

Entry link https://sites.tobaccopleasure.com...aspx?i=109

Rules https://sites.tobaccopleasure.com...rules.aspx

ELIGIBILITY: OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND WASHINGTON D.C., EXCLUDING RESIDENTS OF MA AND MI, WHO ARE TOBACCO CONSUMERS 21 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY AND HAVE A VALID PERSONAL IDENTIFICATION NUMBER (“PID”) AND PASSWORD PROVIDED BY THE SPONSOR. NO PURCHASE IS NECESSARY TO ACQUIRE A PID. GAME VOID IN MA, MI AND WHEREVER PROHIBITED BY LAW.

TO PLAY:Visit www.camelsnus.com or www.camel.com (“Websites”), during the Game Period, look for the “CAMEL Instant-Win Game” link, and follow the online instructions to play the Game. Click on indicated instant-win area to find out if you’re a winner (a “Play”). Each day during the Game Period (each a “Daily Game”), a randomly selected time will be chosen, and the first entrant who completes a Play in accordance with the online instructions (whose Play is properly received and recorded by Sponsor's computer) on or immediately after a randomly selected time will win a prize

PRIZES/ODDS: Grand Prizes (383): Each Grand Prize winner will receive one (1) $100 Visa® Gift Card. Approximate Retail Value (“ARV”): $100 each. Gift Cards subject to terms and conditions as set by issuer. Winners must accept prize as stated by Sponsor, or prize will be forfeited and awarded to an alternate winner. Winners may not substitute, assign or transfer a prize, or redeem a prize for cash, but Sponsor reserves the right to substitute a prize with a prize of equal or greater value should a stated prize become unavailable. Odds of winning depend on the time of day when you play the Game and the number of Plays received. Total ARV of all prizes offered is $38,300. Limit one (1) Grand Prize per household/person/address. Unclaimed prizes will not be awarded.