Academy Stuff The Backpack - IWG ends on August 4, 2012

Limit: Regardless of method of entry, each entrant may enter/play one (1) time per day during the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of plays/entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's plays/entries and that entrant may be disqualified.

Sweepstakes Prize: ONE (1) GRAND PRIZE: A prize package for four (4) people (two (2) adults and two (2) children under eighteen (18) years of age) to Atlanta, GA awarded in the form of a $2,000 Delta Airlines gift card; a $500 Marriott gift card; $1,000 spending money; tickets to Atlanta-area attractions (seating determined by Sponsor in its sole discretion); and a "stuff the backpack" experience. To participate in the "stuff the backpack experience, winner, one (1) other adult, and two (2) children under eighteen (18) years of age must appear at the Academy Sports + Outdoors store located at 1585 Scenic Highway, Snellville, GA 30078 at 7:30 AM Eastern Time on Sunday, September 2, 2012. If winner does not appear at the specified time, or is not accompanied by one (1) adult and two (2) children under the age of eighteen (18), he/she forfeits the "stuff the backpack" experience and no substitution will be provided. During the "stuff the backpack" experience each adult will be paired with a child and will have three (3), forty-five (45) second periods to stuff a backpack full of items from specified areas of the store. All items must fit in the backpack at the end of the experience and constitute the prize to be valued at a minimum of $1,000. No exchanges or substitutions for items will be allowed except for size, limited to quantities on hand at the time of the experience. All other details of "stuff the backpack" experience will be determined by Sponsor in its sole discretion. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, air transportation, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Travel restrictions, conditions and limitations may apply. Approximate Retail Value (“ARV”): $6,000.

Instant Win Game Prizes: EIGHTY FOUR (84) FIRST PRIZES (Three (3) per day): A $25 Academy gift card. ARV: $25. Limit: One (1) Instant Win Game prize per person.

TOTAL ARV OF ALL PRIZES: $8,100.